Category: Digital Advertising/Marketing
You’ve managed to make the sale and get yourself a new customer, but do you know how to keep them a customer for the long haul? Businesses spend so much time, money and energy to acquire their customers, but often are not doing anything to retain those customers they worked so hard for. By following […]
READ ARTICLEIn digital marketing, there’s an ongoing battle between organic search and paid search. Which one yields better results, which one is more cost effective, which one tracks ROI better, and more importantly which one works faster? Honestly, it depends on what your goals are, and of course all good long-term web marketing strategies should include […]
READ ARTICLEOne of the most anticipated parts of owning a business is getting to choose a name for your brand and products. But there’s a little more to it than you think. Does your name easily resonate with your customers? Is it easy to pronounce? Will it stand the test of time for years to come? […]
READ ARTICLEUsing video to reach and engage your audience isn’t just a new fad, it’s here to stay. So don’t be afraid to jump in front of the camera and utilize its awesome power to connect with your audience through the power of storytelling. Everyone has a story to tell, and that personal touch helps to […]
READ ARTICLEHow do you get clients to know, like and trust you, and even send referrals your way? You build a relationship with them. When you gain loyalty through meaningful relationships, you reap the benefits of long term business – and more importantly – referrals which can keep your business thriving for years to come. By […]
READ ARTICLEMore than 2 billion people use Facebook daily, which makes is a no brainer as far as an advertising platform is concerned. Not only that, they collect so much data for its users that they share with advertisers to help them target their audience in even the most granular ways. But you can’t just throw […]
READ ARTICLEIt’s a tale as old as time. For as far back as you can remember when you were a kid, you made friends by forming a connection with someone whether it be a shared interest or some other common or relatable trait. In business it’s very similar. When you’ve earned trust then you’ve earned business, […]
READ ARTICLEStaying ahead of the Google algorithm curve can be frustrating. Just when you think you’ve made some headway, they change it again. You need to remember that what works on Google today may not work tomorrow, so be prepared. A couple strategies to strongly consider that certainly don’t look like they will change as far […]
READ ARTICLEVideo is a great way to interact with your audience. Finding creative ways to reach your followers on all of the platforms they’re hanging out on and redirecting them to your YouTube channel can mean the difference between success and failure. So how do you cater to all of the different algorithms that each platform […]
READ ARTICLEYou’ve spent a great deal of time crafting and publishing the perfect blog post, are you getting all you can out of that content? Repurposing your content allows you to get more mileage out of the content you’ve created. It’s not that there’s extra work to be done, it’s that you’re able to get a […]
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