PODCAST

Brian Massey Why Playing the Villain in Marketing Actually Works with Brian Massey We often cast our brands as the hero – but what if we’ve been playing the villain all along? In this refreshingly contrarian conversation, Brian Massey of Conversion Sciences makes the case for embracing your inner antagonist to clarify your message, repel poor-fit customers, and change the world (just a little). Why Your Brand Should Stop Being the Hero (And Start Being the Villain) You’re scrolling through LinkedIn, and every post sounds exactly the same. “We help you succeed!” “We’re here to solve your problems!” “Let…