REGISTER
OCTOBER 9 + 10, 2024
Get ready to change the trajectory of your career and your business!
Enhance your experience with a VIP Pass. Boost your learning by adding on one or more of our Deep Dive Workshops.
Thursday, October 10th
If you’re ready to take your learning to the next level, you’ll want to join us for our Deep Dive Workshops. These workshops offer limited class size, hands on experience, and more time with our experts. For many past attendees, this was the most valuable component of the entire event. Add a one or two workshops to your AOC ticket at checkout!
This interactive, hands-on workshop is designed for small business owners and digital marketers who want to leverage AI tools to revolutionize their video creation and editing processes. Led by video pro Lou Bortone, participants will dive into practical demonstrations and get their hands dirty with live practice using leading AI video tools like Descript and Pictory. Prepare to enhance your video marketing strategy and production with cutting-edge technology, making your content creation faster, more efficient, and engaging. (Please bring your laptop and load the free versions of Descript and Pictory.ai).
In this accelerated workshop, participants will dive into the critical highlights of our comprehensive “AI in a Day” program, delivered across the country. This condensed session will provide a powerful overview of the most impactful tools in the AI landscape, focusing on practical tips, tricks, and hacks to leverage AI effectively in your organization.
With 24 years of experience running Farotech, a 50-person digital marketing agency based in Philadelphia, I bring a wealth of knowledge in both AI and marketing innovations. Our approach not only emphasizes advancements in AI but also aims to enhance personal performance and efficiency.
During this intensive workshop, you will explore the core components of AI applications, from prompt engineering and interacting with data to advanced marketing strategies and AI-driven design and development. We will cover key topics such as:
- Prompt Engineering: Learn how to craft effective prompts to get the most out of AI models, optimizing communication with AI systems for better results.
- Talking to Data: Understand how to extract meaningful insights from vast amounts of data, making data-driven decisions that propel your business forward.
- AI-Enhanced Marketing: Discover innovative marketing techniques powered by AI to enhance customer engagement, improve targeting, and drive growth. We’ll teach you how to make the AI sound like you and your brand, and know your target audience better than ever, so you can get the right message to the right client at the right time.
- Design and Development with AI: Explore how AI can streamline design and development processes, fostering creativity and efficiency while maintaining privacy and security standards.
This accelerated program is designed to equip you beyond just foundational knowledge, providing the practical skills needed to harness the power of AI in your role. Whether you are looking to optimize operations, enhance decision-making, or innovate within your industry, this workshop will provide the essential highlights and actionable insights from our full-day Dynaimix: AI in a Day training course.
Join us for this engaging session and take the first step toward becoming an AI-savvy leader in your organization.
Strategy must come before tactics! In this workshop participants will walk through the process the Duct Tape Marketing has used to create a complete marketing strategy and plan of action for over 1000 small and mid-sized businesses.
LinkedIn Ads seem simple, but there are 6 major pitfalls that marketers fall for in their campaign structuring and setup. LinkedIn Ads pro, AJ Wilcox, will walk you through the perfect campaign setup that leads to doubling your performance, with no extra budget.
You’ll get a chance to review your own targeting, bidding, and strategy with AJ, and you’ll walk away with loads of optimizations that will make you the LinkedIn Ads hero!
Tired of throwing money at Facebook ads without seeing the return? Bring your laptop and join Certified Meta Lead Trainer, Amanda Robinson, for a practical, hands-on workshop designed to transform your approach. You’ll walk away with:
- A deep dive into YOUR ad account and how to make it work for you
- Customized strategies tailored to your business objectives
- The skills to create campaigns, step-by-step
- Expert guidance and Q&A to overcome your Facebook Ad challenges
Hey! We’ve made some changes since you were last here…or maybe this is your first time. In either case, you might want to check out our FAQs!
Where and when is the event this year?
The Conference will take place on Wednesday, 10/9, at Abromson Center at USM. The Workshops will take place on Thursday, 10/10, at The Regency Hotel.
What are the parking options?
- Conference on 10/9: Parking is available in Parking Garage 1 off Bedford Street and P6 University of Maine Law School. The University will charge you approximately $40/car for the day. However, you can add a $10/day ticket pass from us when you check out.
- Here’s how parking works at both the garage and the lot: Upon entering the parking garage or lot you will see a QR code that will allow you to begin your parking session. This must start within 10 minutes of parking. If you prefer to pre-schedule your session prior to arriving you can do so by downloading the Honk Mobile app for Android or IOS.
- Workshops on 10/10: The Regency Hotel, where the workshops are taking place, offers valet parking. The Custom House Parking Garage at 25 Pearl St. is the closest public parking garage, with other lots nearby.
Do you have a room block?
Yes! We have King Guest rooms blocked for attendees at The Hyatt Place Portland – Old Port at $269/night. Book Now!
What’s the dress code?
We want you to be comfortable! Dress as relaxed or as fancy as you like. Take a look at some of the photos and videos from previous years to get a sense of how people showed up, if you like.
Can I attend the Conference without attending the Workshops, and vice versa?
Absolutely! Choose the experience that works for you. Of course, there is a discount when you bundle the events!
Is breakfast included?
Yes! A light breakfast (TBD) and coffee will be served during our morning networking event.
Is lunch included?
Yes! We will be offering boxed lunches and you will have the choice to specify your lunch preference at checkout: It’s All Good, Vegetarian, Gluten Free.
In years past you offered a live stream. Will you be offering that again?
Yes! The live stream will be available of the presentations that take place in Hannaford Hall on 10/9. We’re changing things up a bit, and the live stream is something that didn’t make this year’s cut. However, we are also recording the Conference, and you’ll be able to purchase the on-demand pass so you can watch on your own schedule. If you’re attending the Conference, you can upgrade your ticket to include the on-demand recordings or grab a VIP ticket and your on-demand tickets are free!
What’s the difference between the VIP Ticket and the Regular Ticket?
There are a few things that differ between the two. Based on popular demand, VIP ticket holders will be able to attend a VIP lunch that will include all the speakers! They’ll also get the on-demand recordings, an expedited registration process, a sweet AOC knit cap, and more.
However, there are only 50 VIP tickets, so grab yours before they’re all gone!
What’s your refund policy?
We know things change. Regardless of when you purchase your tickets, you can get a full refund until 8/1/2024, and a 50% refund up until 9/1/2024. You can transfer your ticket to another person at any point…just let us know!
Did you change your branding? And are there new agents?
Hey! Thanks for noticing. Yes, after over a decade of AOC we decided it was time for an update and an upgrade. Also, when we first started, our focus was on Search, Social, and Mobile marketing. But times have changed, and so we recruited three new agents: Neuro (for neuromarketing), AI, and Blockchain.