CONFERENCE
AOC 2023
OCTOBER 4th
AURA
Portland, ME
10-4, GOOD BUDDY!
We’re back! After a three-year hiatus (thanks, COVID!, 🙄) we’re bringing New England’s premier digital marketing conference back to Maine!
With an incredible lineup of speakers, fantastic topics, and of course, an amazing, engaged audience, 2023 is poised to be our best year yet…and we want you to be a part of it!
If you’ve never been to AOC, you’ll enjoy learning from some of today’s leading experts while networking with other professionals just like you. If you’re returning for your 2nd, 3rd, or even 9th time, you’ll also have the benefit of seeing old friends, but in a brand new location!
Check out this year’s agenda, our Deep Dive Workshops, and the benefits of upgrading to a VIP ticket!
Register
WHY ATTEND
1 CONNECT
Take advantage of a full day of networking opportunities. Make connections with local professionals and get face time with the experts on stage. Every year we see relationships forged that can change the course of your business and your career!
2 LEARN
Discover the latest strategies for SEO, social media, analytics, and more. At AOC you’ll discover what you need to know to succeed today, and what you should be paying attention to prepare you for tomorrow.
3 GROW
Whether you’re just starting out or you’re a seasoned pro, you’ll be exposed to new ideas that will fuel your professional growth. You’ll leave with actionable items that will help your company drive more leads and sales online.
THE LOCATION
AURA – PORTLAND, MAINE
AOC is returning, but to a new space. We’re excited to invite you to our new home, Aura. Set in the heart of downtown Portland, Aura’s stage and two-tier seating is the perfect venue for a fun, vibrant, engaging day of learning and networking.
Enjoy lunch with us at Aura, or stretch your legs and visit some of the world’s best restaurants nearby. And be sure to stick around after the conference for food and drinks at our networking power-hour!
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AGENDA
OCTOBER 4, 2023
| 7:30 | Registration & Breakfast |
| 8:30 | Opening Remarks |
| 8:45 | Rich Brooks – The Remarkability Formula |
| 9:30 | Amanda Robinson – Facebook Ads |
| 10:10 | Break |
| 10:25 | Atiba de Souza – Video SEO |
| 11:10 | Nancy Harhut – Neuromarketing Secrets |
| 11:50 | Lunch Break |
| 1:05 | TBA – Local SEO |
| 1:50 | Jen Watson – Social Media Strategy |
| 2:30 | Break |
| 2:45 | Chris Mercer – GA4 and Measurement |
| 3:30 | TBA – AI and Marketing |
| 4:15 | TBA – Paid Search |
| 5:00 | Networking & Cocktails |
SPEAKERS
Your ads are great. Your audiences are dialed in. But it seems like no matter what you do your Facebook and Instagram ads aren’t producing results. Find out what has changed in 2023 and how to kick your strategy into line with current platform changes. Learn from a Meta Certified Lead Trainer who has taught hundreds of businesses how to harness the power of their unique ads strategy.
Once upon a time having a website was a differentiator. Once upon a time, SEO, social media, or email marketing was enough to set you apart from the crowd. But now, every channel, every feed, and every inbox is clogged with competing messages and offers.
So how do you stand out?
In this presentation, you’ll discover the framework to identify and name what makes your company, your brand, or yourself, remarkable. How to attract and engage your ideal customers, how to create high barriers to competition, and how to communicate your remarkability through today’s most powerful channels.
Discover how to trigger people’s hardwired decision-making shortcuts, so you automatically increase readership and response to your marketing.
Let’s face it…. For most marketers, tools like Google Analytics 4 are both amazing and overwhelming. In this session you’ll discover 5 simple tricks that not only make GA4 easier to use, they’ll help you get more insights from your reports
Hearing crickets on your YouTube channel, even though you did exactly what the “experts” recommended? We get it. We did, too. But here’s the critical last step (ten minutes or less!) that exponentially increased traffic and catapulted our videos into dominating Page 1 on Google.
OCTOBER 4th in Portland, ME
WORKSHOPS
OCTOBER 5, 2023
Your learning doesn’t stop on 10/4 at Aura! Join us the following day for our world-famous Deep Dive Workshops with even more marketing experts!
Nuts and Bolts of Video SEO
ATIBA DE SOUZA
Youtube, TikTok, Google…YES. We will cover SEO on all the platforms AND show you how to get your videos ranked on Page 1 of Google.
How to Crush Your Instagram Strategy
JENN HERMAN
Join globally recognized Instagram expert, Jenn Herman, for this deep-dive tactical workshop on all things Instagram. In this workshop, you’ll get hands-on opportunities to build out your own brand’s hashtag strategy, learn how to create Reels that convert, re-write your Instagram profile description to optimize it for clients, and so much more. Whether you’re still figuring out how to use Instagram strategically or you’ve been doing this for years, you’ll leave this session with significant improvements made to your Instagram account and actionable tasks to implement for increased performance and results.
Ditch the Boosting Blues: Master a Solid Facebook Ad Strategy with Amanda Robinson, The Digital Gal
AMANDA ROBINSON
Boosting Facebook posts is the precursor to creating ads that tap into your full potential. Are you ready to go beyond the boost and get hands-on with a strategy that beats boosting out of the water? Join us for an interactive workshop led by Amanda Robinson, The Digital Gal, where you’ll learn the ins and outs of creating a successful Facebook ad campaign from start to finish. Discover the essentials of audience targeting, ad creation, budgeting, and analyzing results as Amanda shares her expert knowledge and industry secrets. By the end of this engaging workshop, you’ll be confidently equipped to craft compelling Facebook ad campaigns that drive results and boost your business. Don’t miss this opportunity to learn from a renowned Facebook ads expert and transform your marketing strategy!
Understanding & Using Google Analytics 4
CHRIS MERCER
Ever wonder if you’re using Google Analytics 4 correctly? Confused as to how it works? How do you what questions you’re supposed to ask it? How do you know what those reports are telling you? After this workshop you’ll know how to properly create, configure, and use your Google Analytics 4. From understanding what events are important to collect (and why) to building reports that are designed to answer questions quickly, you’ll discover a whole new way to unlock this incredible tool.
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VIDEO
Want to get a sense of the “vibe” of AOC? Or perhaps you just want to see if you made one of our sizzle reels? Check out these highlights from some of our recent conferences.
SPONSORS
We couldn’t do it without our sponsors. These are the local and national companies that have the tools and solutions that will help your business grow.