Category: Digital Advertising/Marketing

There is a whole lot more to Facebook ads than just "boosting" a post. Just throwing money at Facebook isn't the answer. Your business should have an end goal, and then a strategy in place for how to reach that goal, including where within that process to use Facebook ads. Otherwise, you're just wasting money.

Currently one of the strongest - and often untapped - digital marketing opportunities is YouTube pre-roll advertising. You know them as those 5-30 second videos that run before the video you want to watch, sometimes giving you the option to “skip it” and go straight to your video. Sure, some people can find them annoying, but if you use them in a way that is found to be interesting or helpful, you could be nurturing a future customer.

Many businesses think of Amazon as their competitor, but what you may not realize is that it’s actually more of a partnership relationship. You can build brand awareness, market your web page, and even encourage reviews by selling on Amazon, all by plugging into their already massive traffic stream. Listen now!

Learn how Techsmith is using video ads on Facebook to target only their ideal customers and generate more sales. It's a campaign, and there are things all of us can take from it.

Today I talk to my business consultant, Lou Zambello, on the problems that small business marketers face, and how to overcome them. Listen now and grow!

In order to create effective digital marketing campaigns, you need to have a strategy. Just posting without targeting - and retargeting - your audience will not lead to success. Listen now!

By following a few simple rules, you can make your new customers not only long term clients, but they'll help you win over future customers. Listen now!

Which one- SEO or PPC- yields better results, which one is more cost effective, which one tracks ROI better, and which one works faster? Listen & Find Out!

This week Rich speaks with Alexandra Watkins, founder of Eat My Words, about naming your business and branding it for success. Listen now and learn how!

How to quickly build your audience with video? Be sure to check out this week's episode of the Agents of Change Podcast and get ready for your close up!