Category: Digital Advertising/Marketing

Most marketers don’t need more data – they need better ways to make sense of it. In this episode, Dana DiTomaso shares how to cut through the confusion of GA4 and build tracking and reporting systems that actually help you make smarter decisions. Whether you’re a numbers nerd or analytics-averse, this conversation will make your data work harder (without making your head hurt).

You’ve built the landing page, set up the emails, and even ran a few ads – but your funnel still isn’t converting. What gives? Jason Wright joins us to break down the real reasons sales funnels fail, how to create offers your audience actually cares about, and the simple automations that keep leads moving and revenue growing.

Ever feel like your best customer success stories are gathering dust? Joel Klettke joins us to talk about why client stories are marketing gold, how to actually get them, and how to use them without turning it into a massive production.

Choosing the right email platform can feel like navigating a maze of features, price points, and hidden pitfalls – but it doesn’t have to. Robert Brandl, of EmailToolTester, breaks down what really matters when selecting an ESP, from deliverability and automation to cost models and customer experience.

Tired of trading your time for dollars and feeling stuck in the cycle of hourly billing? Pricing expert Jonathan Stark breaks down why hourly rates cap your income, create client friction, and keep your business from scaling. Learn smarter, more profitable pricing strategies that help you get paid for the value you deliver – not just the hours you log.

What does it take to stand out in a noisy world of content and build a legacy that lasts? In this episode, I’m joined by Joe Pulizzi, bestselling author and one of the pioneers of content marketing, as he shares his insights on using books as a cornerstone of your marketing strategy, finding your unique “content tilt,” and creating meaningful impact through storytelling and service.

Building a business can feel like juggling endless tasks and audiences, but what happens when you focus your efforts on a specific niche? Rachel Honeyman of HoneyBeBold shares how niching down transformed her branding and web design business, allowing her to attract mission-driven female entrepreneurs and create impactful, purpose-driven work. If you’ve ever struggled with clarity in your brand or business, this conversation is for you!

Are you struggling to connect with your audience and make your brand memorable? In this episode, Kris Jones, founder of Red Door Designs, shares her expertise on crafting a signature story that makes your customer the hero and positions you as the guide. Discover how to simplify your marketing, build trust, and create a powerful narrative that drives growth and deepens client relationships.

In today’s competitive digital landscape, mastering Conversion Rate Optimization (CRO) is essential for driving online sales and ensuring your website performs at its best. Recently, I spoke with Ayat Shukairy, a recognized expert in marketing optimization. Ayat shared her invaluable insights and the SHIP methodology—a comprehensive framework for understanding and enhancing user behavior to boost conversions.

Learn how a strong SEO strategy can amplify your brand’s voice, vision, and mission, driving your business to new heights. We’ll break down SEO essentials and explore the future of search with Amanda Jordan from RicketyRoo, as well as discuss a few common mistakes that businesses make with their SEO strategy.