DIGITAL MARKETING WORKSHOPS
Are you looking to upgrade your digital marketing skills? Do you want to become a more valuable member of your company’s marketing team?
If you’re serious about professional growth, improving your skills, and giving your business a competitive advantage, then you’ll want to attend one or more of our Deep Dive Workshops.
- Three-hour workshops – these half-day workshops give our digital marketing experts the opportunity not just to share the latest tactics, but also to answer your specific questions
- Small class setting – we purposefully limit the number of attendees so you can get time with the workshop leader to work through any issues or problems your company is facing
- Expert advice – our workshop leaders are specialists in their field; each one has carved out a niche where they are one of the go-to experts that other marketers turn to.
Are you a Maine-based company? Discover how you can save 50% on your conference and workshop tickets!Register
OCTOBER 5, 2023
Choose a morning or afternoon workshop…or choose both! Are there two workshops you wish you could attend that are at the same time? That’s why you should bring a co-worker. Divide and conquer!
Boosting Facebook posts is the precursor to creating ads that tap into your full potential. Are you ready to go beyond the boost and get hands-on with a strategy that beats boosting out of the water? Join us for an interactive workshop led by Amanda Robinson, The Digital Gal, where you’ll learn the ins and outs of creating a successful Facebook ad campaign from start to finish. Discover the essentials of audience targeting, ad creation, budgeting, and analyzing results as Amanda shares her expert knowledge and industry secrets. By the end of this engaging workshop, you’ll be confidently equipped to craft compelling Facebook ad campaigns that drive results and boost your business. Don’t miss this opportunity to learn from a renowned Facebook ads expert and transform your marketing strategy!
Join globally recognized Instagram expert, Jenn Herman, for this deep-dive tactical workshop on all things Instagram. In this workshop, you’ll get hands-on opportunities to build out your own brand’s hashtag strategy, learn how to create Reels that convert, re-write your Instagram profile description to optimize it for clients, and so much more. Whether you’re still figuring out how to use Instagram strategically or you’ve been doing this for years, you’ll leave this session with significant improvements made to your Instagram account and actionable tasks to implement for increased performance and results.
In just a few short months, the methods for using generative AI and prompting tools like ChatGPT have undergone significant changes. From simple one-shot mega-prompts to more complex and contextual approaches, these changes have enabled game-changing results for business and marketing professionals. Join us for the “Leveling up your AI Game” workshop to explore the latest techniques and nuances for multimodal prompting, including generating text in your brand tone and voice, prompting image to text, text to image, video, and audio. Discover how to generate superior content through new approaches to prompt structuring then bring it all together with workflows and automation for an added boost. We’ll also cover some of the newest AI features, tools, plugins, browser extensions, plus the ability to analyze web links, PDFs and data in CSVs using AI. Through practical exercises and learning, you’ll have the opportunity to generate compelling content and level up with advanced prompting, integration and automation for AI-powered acceleration.
Recommended: WiFi enabled Laptop or tablet running ChatGPT Plus 4 (account required) and Chrome or Microsoft Edge Browser with Bing (account required). Other software will be downloaded prior to exercises. A printed workbook will be provided for all attendees to take notes and follow along during the hands-on workshop exercises.
Youtube, TikTok, Google…YES. We will cover SEO on all the platforms AND show you how to get your videos ranked on Page 1 of Google.
In this workshop, we’ve delve into the fundamental structure of a PPC audit, demystifying the process and empowering you to extract valuable insights from campaigns.
Learn to navigate the wealth of data at your disposal, identify key performance indicators (KPIs), and set clear objectives and expectations for an audit. By focusing on what truly matters, you’ll streamline your efforts and maximize the impact of your analysis.
Workshops are on OCTOBER 5th in Portland, ME