WORKSHOPS

This interactive, hands-on workshop is designed for small business owners and digital marketers who want to leverage AI tools to revolutionize their video creation and editing processes. Led by video pro Lou Bortone, participants will dive into practical demonstrations and get their hands dirty with live practice using leading AI video tools like Descript and Pictory. Prepare to enhance your video marketing strategy and production with cutting-edge technology, making your content creation faster, more efficient, and engaging. (Please bring your laptop and load the free versions of Descript and Pictory.ai).

In this accelerated workshop, participants will dive into the critical highlights of our comprehensive “AI in a Day” program, delivered across the country. This condensed session will provide a powerful overview of the most impactful tools in the AI landscape, focusing on practical tips, tricks, and hacks to leverage AI effectively in your organization.

With 24 years of experience running Farotech, a 50-person digital marketing agency based in Philadelphia, I bring a wealth of knowledge in both AI and marketing innovations. Our approach not only emphasizes advancements in AI but also aims to enhance personal performance and efficiency.

During this intensive workshop, you will explore the core components of AI applications, from prompt engineering and interacting with data to advanced marketing strategies and AI-driven design and development. We will cover key topics such as:

• Prompt Engineering: Learn how to craft effective prompts to get the most out of AI models, optimizing communication with AI systems for better results.
• Talking to Data: Understand how to extract meaningful insights from vast amounts of data, making data-driven decisions that propel your business forward.
• AI-Enhanced Marketing: Discover innovative marketing techniques powered by AI to enhance customer engagement, improve targeting, and drive growth. We’ll teach you how to make the AI sound like you and your brand, and know your target audience better than ever, so you can get the right message to the right client at the right time.
• Design and Development with AI: Explore how AI can streamline design and development processes, fostering creativity and efficiency while maintaining privacy and security standards.

This accelerated program is designed to equip you beyond just foundational knowledge, providing the practical skills needed to harness the power of AI in your role. Whether you are looking to optimize operations, enhance decision-making, or innovate within your industry, this workshop will provide the essential highlights and actionable insights from our full-day Dynaimix: AI in a Day training course.

Join us for this engaging session and take the first step toward becoming an AI-savvy leader in your organization.

Strategy must come before tactics! In this workshop participants will walk through the process the Duct Tape Marketing has used to create a complete marketing strategy and plan of action for over 1000 small and mid-sized businesses.

LinkedIn Ads seem simple, but there are 6 major pitfalls that marketers fall for in their campaign structuring and setup. LinkedIn Ads pro, AJ Wilcox, will walk you through the perfect campaign setup that leads to doubling your performance, with no extra budget.

You’ll get a chance to review your own targeting, bidding, and strategy with AJ, and you’ll walk away with loads of optimizations that will make you the LinkedIn Ads hero!

Tired of throwing money at Facebook ads without seeing the return? Bring your laptop and join Certified Meta Lead Trainer, Amanda Robinson, for a practical, hands-on workshop designed to transform your approach. You’ll walk away with:

• A deep dive into YOUR ad account and how to make it work for you
• Customized strategies tailored to your business objectives
• The skills to create campaigns, step-by-step
• Expert guidance and Q&A to overcome your Facebook Ad challenges