Category: Digital Advertising/Marketing

Discover the art of maximizing website conversions with Marty Greif, a seasoned expert in Conversion Rate Optimization (CRO). In this enlightening episode of “The Agents of Change,” Marty unravels the secrets to transforming your website into a high-converting machine. From understanding visitor psychology to leveraging analytics and heat maps, Marty provides actionable insights that can revolutionize your digital marketing strategies.

Boost your business and generate income by creating and marketing online courses! No matter your industry, online courses can establish your brand, increase awareness, and showcase your expertise. Nicki Krawczyk, creator of the Circuit Sales System, explains how online courses help us educate customers, demonstrate industry leadership, and expand our offerings to help grow our business.

As marketers, we should be using data to paint a clearer picture for us about the people who are already buying from us, as well as get a better understanding of who’s likely to become our next customer. It’s those patterns that will help us get with where we want to go next with our marketing. Phil Case explains how data driven information can really accelerate our understanding of who our customer is and how to best engage and interact with them.

Looking to improve performance, productivity, and profit? Go beyond just generative AI to understand how artificial intelligence can give you a competitive advantage. Chris Carr, from Farotech, is here to tell us how AI is reshaping the marketing landscape, and how you can stay ahead of the curve. 

Looking to get you or your brand on Wikipedia? It’s not as simple as just creating a page. Discover what Wikipedia looks for and what to avoid. Rhiannon Ruff from Lumino Digital joins Rich Brooks to explore what it takes to get yourself or your business on Wikipedia!

In the ever-evolving marketing landscape, understanding your customers has never been more critical. Marketing Strategist Ardath Albee teaches us the importance of knowing our buyer personas, and how this powerful tool can transform your marketing campaigns, allowing you to connect with your audience on a more personal level and achieve remarkable results.

Virtual summits can be a game-changer for your business, but not all of them are profitable. Sadly, most business owners who host summits don’t understand what it takes to get real results. But when you do it right, summits have the power to boost your visibility, income, and impact, helping you reach your goals faster. Jennie Wright gives us an insider’s look and shares her winning strategies for executing a profitable online summit.

The “secrets” of AI that no one is telling us. B2B strategies for small businesses. Website alternatives. And things to do in Portland, Maine, when you attend the Agents of Change Digital Marketing Conference.

This one has it all.

Discover how AI is revolutionizing industries, enhancing decision-making processes, and shaping the future of business strategies with AI business strategist, Rebecca Emery. She shares her valuable insights and tips for when (and when not) to use AI, as well as her predictions for the future of AI in the corporate landscape.

You want to simplify your marketing strategy with data-driven insights! You need to eliminate the guesswork by measuring, analyzing, and taking action on analytics data. But first, you need to know what data to measure and how to set that up in your new GA4, but you’re only comfortable using Universal Analytics. Not to worry! JJ Reynolds stops by to tell us how he’s done it, and shares how to transition and find the reports that will make the difference in GA4.