Category: Digital Advertising/Marketing

AJ Wilcox has earned that reputation for knowing exactly how and when to utilize LinkedIn’s numerous advertising options.

If you’re going to invest time and money into creating videos for your business, you want your ideal customers to find them and watch them.

The goal in marketing is to reach, engage, and convert your followers, but how do you accomplish that? Michael Brenner knows the importance that empathy and storytelling play in marketing.

What are pillar posts? How do they work? How can you create one? We answer all those questions and more with the first episode of 2019.

When you think about it, in marketing what we’re really trying to do is influence people’s behavior. Whether we want them to try something, or buy something, or buy it again, or whether we want them to open and read, or give up some personal data, or refer us to a friend. Whatever it is we’re always trying to influence some kind of behavior, and behavioral science, social science, is ideal for that.

Of all the social media platforms, Facebook is probably the one that changes most frequently and most dramatically.What worked so well last year, or last month, or even yesterday, is dead in the water today.

Budgets sound cheap. Budget travel, budget hotel, budget wedding. Budgets also sound restricting. What's the budget? Keep to the budget! Don't go over the budget!!But budgets are really about understanding how much your clients are worth, how much it costs to acquire and keep them, and how to make the most out of limited resources.

With 2018 rapidly coming to a close, Rich Brooks of flyte new media shares his agency’s changing strategies for the new year. How they plan to refocus their attention and generate more leads going forward.

Whether you're trying to reach cold or warm audiences will require very different targeting in Facebook Ads. Learn the secrets from the Ad Viking himself!

You know that LinkedIn is more than just a place to post your resume, but do you know how to generate quality leads at LinkedIn? Melonie Dodaro shows you how.