2023 Speaker Lineup - The Agents of Change Conference

Amanda Robinson

Ignite Your Facebook Ads Strategy in 2023 with a Swift Kick In The Ads

Your ads are great. Your audiences are dialed in. But it seems like no matter what you do your Facebook and Instagram ads aren’t producing results. Find out what has changed in 2023 and how to kick your strategy into line with current platform changes. Learn from a Meta Certified Lead Trainer who has taught hundreds of businesses how to harness the power of their unique ads strategy.

About Amanda

Amanda Robinson is the Founder & CEO of The Digital Gal Inc. She is a Certified Meta Lead Trainer and regularly presents on behalf of Meta at in person and virtual events. She is widely recognized in the digital marketing industry for her knowledge, training, skills and coaching as a Facebook Ads expert with her Swift Kick In the Ads Membership, her Facebook Ads Training Bootcamp, and for her creative chatbot skills. She is an author, international speaker, consultant, and educator who has taught thousands of business owners and entrepreneurs the foundational skills of Facebook Ads. Amanda brings personality and passion to teaching others how to make Facebook ads work for them.

Rich Brooks

The Remarkability Formula: How to Stand Out In a Crowded Marketplace

Once upon a time having a website was a differentiator. Once upon a time, SEO, social media, or email marketing was enough to set you apart from the crowd. But now, every channel, every feed, and every inbox is clogged with competing messages and offers.

So how do you stand out?

In this presentation, you’ll discover the framework to identify and name what makes your company, your brand, or yourself, remarkable. How to attract and engage your ideal customers, how to create high barriers to competition, and how to communicate your remarkability through today’s most powerful channels.

About Rich

Rich Brooks is founder and president of flyte new media, a digital agency in Portland, Maine, that’s been in business for over 22 years. He is a nationally recognized speaker on entrepreneurship, digital marketing, and social media. He founded The Agents of Change, an annual conference and weekly podcast that focuses on search, social & mobile marketing. He recently co-founded Fast Forward Maine, a podcast and workshop series for growing Maine businesses. Rich is the author of The Lead Machine: The Small Business Guide to Digital Marketing, a popular and well-received book that helps entrepreneurs and marketers reach more of their ideal customers online. He has appeared in Inc. Magazine, The Huffington Post, FastCompany.com, CNN.com, the Social Media Examiner, and many other news sources for stories on digital marketing. He is also the “tech guru” on the evening news show, 207, which airs on the NBC affiliates in Maine.

Nancy Harhut

Brain Science Secrets That Increase Engagement & Response

Discover how to trigger people’s hardwired decision-making shortcuts, so you automatically increase readership and response to your marketing.

About Nancy

Getting people to take action is what Nancy’s all about. Her specialty is blending best-of-breed creative with decision science to prompt response. A frequent speaker at industry conferences, Nancy’s shared her passion with audiences in London, Sydney, Moscow, Madrid, Stockholm, Sao Paulo, Berlin, and all over the US, including SXSW. Along the way, she’s been named Online Marketing Institute Top 40 Digital Strategist, Ad Club Top 100 Creative Influencer, and Social Top 50 Email Marketing Leader. Prior to cofounding HBT Marketing, Nancy held senior creative management positions with Hill Holliday, Mullen and Digitas. She and her teams have won over 175 awards for digital and direct marketing effectiveness.

Jen Watson

Topic TBA

Description Coming Soon!

About Jen

Jennifer Watson is an Emmy winning TV Personality, Global Marketing and Social Media Strategist, a Meteorologist on The Weather Channel, Speaker and Podcaster. Jennifer is a dynamic talent with a passion for every aspect of digital media from building brand strategies, creating content plans, to getting executive buy-in. She motivates audiences from the stage and drives engagement, including launching numerous Facebook Live campaigns for the biggest weather brand, garnering millions of views. She has been featured in Chief Content Marketer Magazine, and on stage at Social Fresh, Social Media Marketing World, Social Shake-Up to name a few.

Chris Mercer

Using Google Analytics 4 to Improve Your Marketing

Let’s face it…. For most marketers, tools like Google Analytics 4 are both amazing and overwhelming. In this session you’ll discover 5 simple tricks that not only make GA4 easier to use, they’ll help you get more insights from your reports

About Mercer

Chris “Mercer” Mercer, co-founder of MeasurementMarketing.io, is a sought after measurement marketing expert. Mercer (as he’s known) and his team have been helping marketers, marketing teams, and agencies measure their marketing so they know what’s working, what’s not, and what’s coming next.

First by planning out what’s important to measure in their marketing, then how to actually measure it (using tools like Google Tag Manager and Google Analytics), creating dashboards that are actually useful, and pulling actionable insights from what’s being measured to begin forecasting and optimizing future results.

Mercer spends countless hours reading, practicing, adjusting and innovating to improve his skill set. He has a knack for teaching, and is known for his ability to simplify even the most complex ideas for his audience.

In addition to co-hosting MeasureSummit (the largest event in the world dedicated to digital measurement), he can be found speaking at conferences and events, such as Traffic & Conversion, Social Media Marketing World, Content Jam, TravelCon, Digital Elite Camp, Baby Bathwater Institute, and others.

Atiba de Souza

2023 Blue Ocean Video SEO Strategy: 4X Y

Hearing crickets on your YouTube channel, even though you did exactly what the “experts” recommended? We get it. We did, too. But here’s the critical last step (ten minutes or less!) that exponentially increased traffic and catapulted our videos into dominating Page 1 on Google.

About Atiba

Atiba de Souza is the Video Content Superman who was killing Search Engine Optimization (SEO) before the term was even invented. Using a unique method of blending storytelling with search keywords for more than 15 years, he has ranked regional and national brands in the US on page 1 of Google.

Atiba is an Award Winning marketer who has been featured on many renowned platforms, including Traffic & Conversion Summit, Affiliate Meet Markt, Founders Board, Digital Marketer Blog, Fox, & USA Today. As well as top-tier podcasts like Marketing Ink Podcast by Allie Bloyd, Digital Marketer Podcast, and Chasing Insights by Vince Warnock.

When he is not geeking out on the latest SEO principles and AI trends, Atiba is a man of God, husband, father, and IG Food Influencer in the Washington, DC area.