SPEAKERS
2024 SPEAKERS
OCTOBER 9, 2024
Some of the biggest names in digital marketing have graced the stage at AOC over the years…but it’s not name recognition that earns them a spot. It’s expertise and an ability to share their knowledge in a dynamic, actionable way. This year’s lineup is no different!
Picture this: a world where your sales are soaring, your workload is shrinking, and your profits are multiplying – all while you’re catching some Z’s! Sound too good to be true? Think again! We’ll dive into the incredible power of AI chatbots and how they can revolutionize your business.
You’ll discover the secret sauce to whipping up conversational chatbots that convert like nobody’s business, and I’ll show you how to put your sales funnel on autopilot from start to finish. We’ll also take a sneak peek at some real-world success stories of entrepreneurs and businesses who have harnessed the power of AI chatbots to achieve mind-blowing growth and leave their competition in the dust. But that’s not all! I’ll also spill the beans on the most common chatbot blunders and how to sidestep them like a pro, setting you up for massive success.
So, whether you’re a solo entrepreneur ready to take your biz to the next level, a marketing whiz looking for that extra edge, or a seasoned business owner eager to scale new heights, this session is your golden ticket to unlocking the full potential of your sales process. Don’t miss out on this opportunity to stay ahead of the game and supercharge your business with the power of AI chatbots!
About Kim
Kim Garst is internationally recognized marketing strategist and speaker who is trailblazing the use of artificial intelligence in digital marketing. With an eye on innovation, Kim fearlessly embraces change, constantly exploring new opportunities. Her relatable, actionable advice guides entrepreneurs to harness AI, simplifying complex technology to drive growth. She is keynote speaker and an international best-selling author of Will The Real You Please Stand Up, Show Up, Be Authentic and Prosper in Social Media.
Named by Forbes as a Top 10 Social Media Power Influencer, Kim leads the way in combining human creativity and AI.
With over 32 years of experience as a digital entrepreneur, Kim helps entrepreneurs grow their business and authority online by leveraging the power of artificial intelligence.
In this session, you’ll discover how AI tools like Descript and Pictory.ai are reshaping video marketing, offering unprecedented efficiency and creativity. Learn how Descript enhances your editing process with features like auto-transcription and overdubbing, while Pictory.ai quickly converts written content into concise, engaging videos. You’ll leave with practical skills to improve your production workflow and extend your content’s reach.
About Lou
If Don Vito Corleone, Marty Scorsese and Jerry Seinfeld got together to make an AI baby, you might end up with Lou Bortone. Lou is known as The Video Godfather, and is Consigliere to some of the brightest names in digital marketing. He’s a video marketing expert, an author, speaker, and host of “The Godfather Podcast.” Prior to becoming a “videopreneur.” Lou spent more than 20 years in the television business (before being run out of Hollywood!) Lou is also a father to twins, a rescuer of Pugs, and an expert at Italian curses.
TBA
About Rich
Rich Brooks is founder and president of flyte new media, a digital agency in Portland, Maine, that’s been in business for over 22 years. He is a nationally recognized speaker on entrepreneurship, digital marketing, and social media.
He founded The Agents of Change, an annual conference and weekly podcast that focuses on search, social & mobile marketing. He recently co-founded Fast Forward Maine, a podcast and workshop series for growing Maine businesses.
Rich is the author of The Lead Machine: The Small Business Guide to Digital Marketing, a popular and well-received book that helps entrepreneurs and marketers reach more of their ideal customers online.
He has appeared in Inc. Magazine, The Huffington Post, FastCompany.com, CNN.com, the Social Media Examiner, and many other news sources for stories on digital marketing.
He is also the “tech guru” on the evening news show, 207, which airs on the NBC affiliates in Maine.
There are infinite use cases for AI, some trivial, some powerful. Many are famous for boosting speed and efficiency, but for boosting quality? Insights? Not so much.
Join us in a full-day workshop and walkthrough of a comprehensive AI framework for B2B marketing, based on hundreds of hours of research, experimentation and iteration.
- Full-funnel AI framework for lead generation, from the top to the bottom
- Full-cycle AI framework for content marketing, from creation to promotion to measurement
Yes, we’ve entered a new era where AI has changed everything …or maybe not. Our audience hasn’t changed. Their needs haven’t changed. Their perception of quality hasn’t changed. In fact, the most important things haven’t changed at all.
This presentation will show you how AI can make you better at the basics and go farther into the tactics you love most about marketing.
No need for subscriptions to fancy AI tools, but a ChatGPT Plus account is highly recommended.
About Andy
Andy Crestodina is the co-founder and CMO of Orbit Media, an award-winning 50-person digital agency in Chicago. Over the past 23 years, Andy has provided digital marketing advice to 1000+ businesses.
Andy has written 500+ articles on content strategy, search engine optimization, visitor psychology, Analytics and most recently, AI. These articles reach more than three million readers each year. He’s also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.
Andy gives up to 100 webinars and presentations per year and is a frequent repeat speaker at many of the top national marketing conferences.
- Top 100 Influencers in Content Marketing (#3), SEMrush
- Top 50 B2B Content Marketing Influencers (#3), TopRank
- Top 100 Digital Marketing Influencers, Brand24
- Top 10 Online Marketing Experts to Watch, Forbes
- Top 50 Marketing Influencer, Entrepreneur Magazine
- Top 20 Content Marketing Thought Leaders, Alexa
- Top 25 Content Marketers, Buzzsumo
- Top 10 Social Media Influencers to Watch, Social Media Explorer – 3x Inc 5000 Winner
Andy gives up to 100 presentations per year and is a frequent repeat speaker at many of the top conferences: Content Marketing World (10x), Social Media Marketing World (6x), Call to Action Conference (5x), Marketing Profs B2B Forum (8x), Content Jam (9x), MozCon (4x), WordCamp, Social Media Success Summit (5x) and SXSW.
Andy’s articles are read by more than three million people each year. His videos have half a million views. His book, Content Chemistry, is used as a textbook in marketing programs throughout the country.
LinkedIn Ads feature unparalleled targeting for B2B companies, but we pay a significant premium for access to that audience. In this session, LinkedIn Ads pro, AJ Wilcox, will dive into the advanced tips/tricks/strategies to building better pipeline at significantly lower costs, the pitfalls that are sucking your performance dry, as well as benchmarks for ad performance to ensure you’re staying ahead of your competition.
You’ll walk away with concrete changes you can make to your ad strategy that are proven to double your performance with no extra budget.
About AJ
AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, THE LinkedIn Ads agency, in 2014. He’s managed over $150M in spend on the platform, they’re official LinkedIn partners, he’s host of the LinkedIn Ads Show podcast, and has managed 5 of the world’s top 10 LinkedIn Ads accounts. He’s a ginger & triathlete. He lives in Utah with his beautiful wife and 5 adorable kids, and his company car is a wicked-fast gokart.
This session offers a fresh perspective in a world saturated with the demand for constant content. This strategy highlights the effectiveness of quality over quantity, advocating for targeted, high-quality posts that resonate more deeply with audiences across various platforms. Central to this approach is understanding your audience’s unique needs and AI leveraging tools for insightful content creation. This presentation will guide you through enhancing your social media presence with strategic interactions, focusing on impactful engagement and business growth without the overwhelm. Learn how to optimize your digital outreach for greater efficiency and sustainability, embodying the transformative power of prioritizing impactful content over contributing to the white noise on social media.
About Katie
Katie Brinkley, author of ‘The Social Shift,’ is redefining social media marketing with a ‘less is more’ philosophy. With 20 years of experience, she innovates with a unique 4-post strategy, fostering growth with minimal posting. Her platform-agnostic approach and journalism skills empower brands like AT&T and DirecTV to achieve their goals efficiently. Katie excels in storytelling, guiding clients from solopreneurs to corporates in capturing their ideal audience and driving tangible results.
Welcome to the year 2027, a year where artificial intelligence (AI) has fully revolutionized the way people live, organizations conduct business, and how they communicate. In this keynote, we will explore how AI has fundamentally transformed the way we market to both businesses and individuals.
We’ll begin by walking through a day in the life of an individual in 2027, in a world that has already been transformed by AI and continues to evolve with it. This immersive exploration will highlight how AI seamlessly integrates into daily routines, enhancing personal and professional lives through intelligent automation, predictive analytics, and personalized experiences.
Next, we will discuss how to use advanced marketing tactics with AI for conversational engagement, unlocking advancements in hyper-personalization, and utilizing more effective uses of data to scale your business. The lessons learned in the day-in-the-life walkthrough will provide us with practical actions we can implement today.
While this is the early days of AI, the technology is giving major indicators of where it’s going to be going. It is our vision to use today’s technology as an oracle, providing a look into the future of where AI is headed and how we can be prepared.
By understanding and embracing AI, while also remaining decidedly human, you can position your organization to have the innovation and technology to succeed in an ever-evolving landscape. Businesses that are able to heed this advice will not only survive but will thrive.
About Chris
Since early 2020, Chris has become a thought leader in the field of artificial intelligence (AI).
He has a Certification in Applied Generative AI from MIT and speaks to companies nationwide through a presentation called AI Today: The State of AI, Where it is at, Where it is going, and How Your Business Can Be Prepared.
Through years of analysis, workshops, and hands-on experience, he’s observed the rise of modern AI and its potential to reshape the business landscape. Recognizing that the large majority of businesses are not ready for this massive disruption from AI, Chris offers workshops and lunch-and-learns to equip businesses for the future that’s already here.
It’s more than just a learning opportunity; it’s a call to action for businesses to wake up to the reality of AI.
In an age of AI and content saturation, how can one ensure their message is being seen, but more importantly, heard, using digital media without the constant pay-to-play model? We are finding ourselves pushing to move our brands to the top of a sea of samesies. What we do is not unique, but how we do and share it can be. The key is to capture attention, amplify our message, and keep our audience coming back for more. Ultimately, we are becoming a destination that attracts the right leads to your message without the constant need to spend more money on ads.
In this fast-paced, example-filled session we’ll learn:
- How earned media allows you to accomplish what used to be only possible with paid.
- Best practices to turn your followers into true fans, your clients into advocates and your community into collaborators without an ads budget.
- The art of capturing attention organically for today’s consumer and the flywheel formula and tools it takes to keep it.
- How to take your message and become the “stand out” take-notice brand amongst the sea of “samesies”.
About Jessika
Known as the Queen of Relationship Marketing, Jessika is on a mission to redefine corporate America and create something she wanted to be part of. Jessika founded NOW Marketing Group in 2010 with only a laptop and a vision to give people with heart an upper hand. NOW Marketing Group was recognized as Inc. Best places to work 2022, is a Forbes-recognized Agency Partner, Partnered with Facebook, Google and is a certified inbound partner with Hubspot.
NOW Marketing Group works with more than 100 clients across the United States and beyond, choosing to serve – not sell. Jessika lives by a personal mission of helping inspire people to love more, give more and be more through authentic relating and proving doing what’s right, not what’s easy, can turn a vision into a profitable agency that produces results.
How to blend Marketing, Sales, and Service efforts to create a useful customer experience. Today’s buyers have many ways to find the products and services they acquire. Growing a business today isn’t as much about creating demand as leading a journey.
About John
John Jantsch is a fractional CMO, speaker, and Wall St Journal best-selling author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine. He is also the founder of the Duct Tape Marketing Agency Network, which trains and licenses independent consultants and agencies to use the Duct Tape Fractional CMO+ System. His keynotes and training motivate and engage audiences worldwide at industry and trade events.
About Keenya
Keenya is the CEO of Keenya Kelly LLC, a Vertical Video Marketing & Consulting agency in San Diego, CA where she strategically helps business owners develop video & funnel marketing strategies.
In just 3 years through vertical video marketing, Keenya has grown an audience of over 500,000, generated over $1 million dollars in her business and has helped thousands of business owners scale and market their businesses online.
She recently helped one of her clients reach over $1 million dollars in her business in 10 months on the TikTok platform.
As a partner with the Keenya Kelly brand you will surely reach Keenya’s strong female audience of influencers and entrepreneurs.
Learn how to align visitor intent, visitor experience, and your goals on your website to dramatically increase your conversion rate. This will lead to more leads, subscriptions, and sales…increasing your profit while lowering your cost per acquisition.
Learn how to correctly answer the three questions every website visitor asks when they land on your website and as they navigate from page to page. They are:
1. Am I in the right place?
2. How do I feel about this site?
3. What am I supposed to do here?
When you understand the psychology behind these three questions, you will think differently about your website visitors.
About Martin Greif: The Digital Marketing Expert with a Philanthropic Spirit
Martin Greif is a digital marketing expert, author, and renowned speaker who has captivated audiences worldwide with his transformative strategies. With over 25 years of experience in sales and marketing, he brings an unrivaled level of expertise and a passion for driving revenue growth. Currently serving as President at SiteTuners, Martin is responsible for nurturing partner relationships, creating value for the customer base, and overseeing day-to-day operations for this award-winning digital marketing agency.
But Martin’s impact extends far beyond his professional achievements. He is a man of compassion and social responsibility, serving as a board member for Vincent House, a respected charitable organization dedicated to supporting individuals with mental health challenges. This philanthropic involvement showcases Martin’s commitment to making a positive impact on society and creating a better world.
Your personal brand is what people say about you when you are not in the room.
There is a way to assure that what people say is positive, and that will attract more people into your network for professional success and personal happiness. Using a combination of old-fashioned networking techniques and online social networking, you can become someone that others know, like and trust.
Whether you’re trying to land more clients or customers, get a big promotion, or get a reference for a new job, knowing how to stand out in a crowd is the key to growing your audience and your brand.
Drawing on over three decades of success in PR management and building personal brands, Nancy Marshall shares how you can unleash the power of your personal brand, both in person and online to increase your social capital.
The audience will learn:
- How to incorporate old-fashioned techniques like phone calls and letter writing with newer techniques like LinkedIn, Instagram and Twitter
- How to work with the news media to have more credible content online about you
- What it takes to appear in more places online in a Google Search
This speech will inspire and empower you to grow your audience and your brand!
About Nancy
Nancy Marshall is The PR Maven(R). A keynote speaker, PR agency owner, Forbes and MaineBiz columnist, she has authored two books on PR, called Grow Your Audience, Grow Your Brand, and PR Works! Since 2018, she has hosted one of the top-ranked PR podcasts in the world, The PR Maven(R) Podcast. Having worked in PR for over three decades, she feels blessed to do the work she loves to do every day. She will talk about how to identify your own superpower and manifest it at work and how to use modern-day PR techniques to grow your audience and your brand.
Facebook Ads aren’t what they used to be! Join Amanda Robinson, Certified Meta Lead Trainer in this fast-paced session that gets you up to speed on the platform’s newest features, biggest changes, and advertising trends defining 2024. Learn how to evolve your strategy and embrace AI to stay current and competitive.
About Amanda
Amanda Robinson is the Founder & CEO of The Digital Gal Inc. She is a Certified Meta Lead Trainer and regularly presents on behalf of Meta at in person and virtual events. She is widely recognized in the digital marketing industry for her knowledge, training, skills and coaching as a Facebook Ads expert with her Swift Kick In the Ads Membership, her Facebook Ads Training Bootcamp, and for her creative chatbot skills.
She is an author, international speaker, consultant, and educator who has taught thousands of business owners and entrepreneurs the foundational skills of Facebook Ads. Amanda brings personality and passion to teaching others how to make Facebook ads work for them.
OCTOBER 9th in Portland, ME