OCTOBER 4, 2023
Some of the biggest names in digital marketing have graced the stage at AOC over the years…but it’s not name recognition that earns them a spot. It’s expertise and an ability to share their knowledge in a dynamic, actionable way. This year’s lineup is no different!
Your ads are great. Your audiences are dialed in. But it seems like no matter what you do your Facebook and Instagram ads aren’t producing results. Find out what has changed in 2023 and how to kick your strategy into line with current platform changes. Learn from a Meta Certified Lead Trainer who has taught hundreds of businesses how to harness the power of their unique ads strategy.
Amanda Robinson is the Founder & CEO of The Digital Gal Inc. She is a Certified Meta Lead Trainer and regularly presents on behalf of Meta at in person and virtual events. She is widely recognized in the digital marketing industry for her knowledge, training, skills and coaching as a Facebook Ads expert with her Swift Kick In the Ads Membership, her Facebook Ads Training Bootcamp, and for her creative chatbot skills.
She is an author, international speaker, consultant, and educator who has taught thousands of business owners and entrepreneurs the foundational skills of Facebook Ads. Amanda brings personality and passion to teaching others how to make Facebook ads work for them.
Once upon a time having a website was a differentiator. Once upon a time, SEO, social media, or email marketing was enough to set you apart from the crowd. But now, every channel, every feed, and every inbox is clogged with competing messages and offers.
So how do you stand out?
In this presentation, you’ll discover the framework to identify and name what makes your company, your brand, or yourself, remarkable. How to attract and engage your ideal customers, how to create high barriers to competition, and how to communicate your remarkability through today’s most powerful channels.
Rich Brooks is founder and president of flyte new media, a digital agency in Portland, Maine, that’s been in business for over 22 years. He is a nationally recognized speaker on entrepreneurship, digital marketing, and social media.
He founded The Agents of Change, an annual conference and weekly podcast that focuses on search, social & mobile marketing. He recently co-founded Fast Forward Maine, a podcast and workshop series for growing Maine businesses.
Rich is the author of The Lead Machine: The Small Business Guide to Digital Marketing, a popular and well-received book that helps entrepreneurs and marketers reach more of their ideal customers online.
He has appeared in Inc. Magazine, The Huffington Post, FastCompany.com, CNN.com, the Social Media Examiner, and many other news sources for stories on digital marketing.
He is also the “tech guru” on the evening news show, 207, which airs on the NBC affiliates in Maine.
Every day behavioral scientists uncover new information that confirms people don’t really think about what they do. Instead, they conserve mental energy and react automatically — relying on hard-wired decision defaults that influence everything from what they read … to whom they trust … to when they buy.
If you want your marketing messages to persuade people to act, you need to know how to trigger these decision defaults. And you want easy, effective ways to do that.
In this example-jammed presentation, you’ll discover the decision-making shortcuts all humans have, and how you can use them to make sure your marketing messages generate leads. Don’t risk being ignored, overlooked, or forgotten. Gain your competitive advantage by writing to hack people’s brains.
A top-ranked speaker, Nancy’s known for her interesting and actionable insights that focus on the impact of behavioral science on marketing. She’s wowed audiences in Sydney, London, Berlin, and all over the US with her high-energy, example-jammed presentations. The Co-founder and Chief Creative Officer of HBT Marketing, Nancy’s been named one of the 10 Most Fascinating People in B2B Marketing, a Social Top 50 Email Marketing Leader, and a Top 40 Digital Strategist. She and her teams have won over 200 awards for B2C and B2B marketing effectiveness. Check out her new book, “Using Behavioral Science in Marketing.”
- Create content that immerses customers in your brand while telling your company story
- Up-cycle content that can inspire for months
- Implement productivity hacks that will save mountains of time
- Use new tips and tools to amp up your social media strategy
Jennifer Watson is an Emmy winning TV Personality, Global Marketing and Social Media Strategist, a Meteorologist on The Weather Channel, Speaker and Podcaster. Jennifer is a dynamic talent with a passion for every aspect of digital media from building brand strategies, creating content plans, to getting executive buy-in. She motivates audiences from the stage and drives engagement, including launching numerous Facebook Live campaigns for the biggest weather brand, garnering millions of views. She has been featured in Chief Content Marketer Magazine, and on stage at Social Fresh, Social Media Marketing World, Social Shake-Up to name a few.
Let’s face it…. For most marketers, tools like Google Analytics 4 are both amazing and overwhelming. In this session you’ll discover 5 simple tricks that not only make GA4 easier to use, they’ll help you get more insights from your reports
Chris “Mercer” Mercer, co-founder of MeasurementMarketing.io, is a sought after measurement marketing expert. Mercer (as he’s known) and his team have been helping marketers, marketing teams, and agencies measure their marketing so they know what’s working, what’s not, and what’s coming next.
First by planning out what’s important to measure in their marketing, then how to actually measure it (using tools like Google Tag Manager and Google Analytics), creating dashboards that are actually useful, and pulling actionable insights from what’s being measured to begin forecasting and optimizing future results.
Mercer spends countless hours reading, practicing, adjusting and innovating to improve his skill set. He has a knack for teaching, and is known for his ability to simplify even the most complex ideas for his audience.
In addition to co-hosting MeasureSummit (the largest event in the world dedicated to digital measurement), he can be found speaking at conferences and events, such as Traffic & Conversion, Social Media Marketing World, Content Jam, TravelCon, Digital Elite Camp, Baby Bathwater Institute, and others.
Hearing crickets on your YouTube channel, even though you did exactly what the “experts” recommended? We get it. We did, too. But here’s the critical last step (ten minutes or less!) that exponentially increased traffic and catapulted our videos into dominating Page 1 on Google.
Atiba de Souza is the Video Content Superman who was killing Search Engine Optimization (SEO) before the term was even invented. Using a unique method of blending storytelling with search keywords for more than 15 years, he has ranked regional and national brands in the US on page 1 of Google.
Atiba is an Award Winning marketer who has been featured on many renowned platforms, including Traffic & Conversion Summit, Affiliate Meet Markt, Founders Board, Digital Marketer Blog, Fox, & USA Today. As well as top-tier podcasts like Marketing Ink Podcast by Allie Bloyd, Digital Marketer Podcast, and Chasing Insights by Vince Warnock.
When he is not geeking out on the latest SEO principles and AI trends, Atiba is a man of God, husband, father, and IG Food Influencer in the Washington, DC area.
Google uses a different algorithm to display localized search results, but marketers and business owners typically use traditional SEO tactics.
In this action-packed, fast-paced session, Greg will explain how Local SEO is different from traditional SEO, outlining which signals influence local search visibility — and he’ll outline exactly how to optimize each signal.
You’ll learn about website content and optimization, local link building, customer reviews, and Google Business Profiles. You’ll leave with a detailed playbook that outlines specific strategies and tactics that will help you dominate local search results in 2024 and beyond.
About GregGreg Gifford is the Chief Operating Officer at SearchLab, a boutique marketing agency specializing in Local SEO and PPC. He’s one of the most in-demand speakers at digital marketing and automotive conferences all over the world, with dynamic movie-themed presentations packed full of actionable tactics and information. He’s got over 20 years of online marketing and web design experience, and his expertise in Local SEO has helped countless businesses gain more visibility in local searches.
Whether you’re just getting started or are already using AI in your marketing workflow, this session will help you level up your AI skills to help you accomplish more in less time.
In this session you’ll learn more about the four key areas of AI for marketers:
- Acceleration, and
You’ll see the latest AI tools in action, discover their strengths and limitations, and get a better understanding of how you can begin harnessing the power of AI today in your marketing campaigns.
Rebecca Emery is a marketing communications executive with more than 25 years of experience working for corporations and agencies in B2B and B2C markets. She successfully led communications efforts for multi-million-dollar acquisitions, helped launch new products and startup companies, and directed web, branding, digital marketing and SEO programs. She recently founded Seacoast AI, a training and consulting company aimed at helping small-to-medium-sized businesses harness the power of AI for business acceleration. Rebecca earned an M.B.A. from Webster University and is nationally accredited in public relations. She serves on the board of the Maine PR Council and previously served on the board of the Florida PR Association, Space Coast Chapter, and the MIT Enterprise Forum of South Florida.
Google and Microsoft offer a vast array of advanced targeting options for every campaign type. But with privacy regulations becoming stricter every day, it’s time to get creative to effectively target your core audience. Learn how to master the art of crafting complex audiences to uplevel your PPC campaign performance, both strategically and tactically.
Brooke serves as the Leader of Digital Marketing at Smith Micro Software, with over 10 years of experience. She helps the business grow their digital strategies using tactics from paid search, social media, and programmatic marketing. With her experience and passion in analytics, strategic planning and everything digital, she helps create relevant customer experience strategies at every stage of the user funnel.
Brooke has been featured in several international marketing publications, spoken at industry conferences including PubCon Pro, SMX, MnSearch, and Zenith, and has won multiple US Search Awards for client strategies in the past four years.
OCTOBER 4th in Portland, ME