Podcasts

Business owners need to know how to market better and what to expect, but also what to ask for from their own internal departments. In this episode, Sean Doyle of Fitz Martin, gives us a scientific approach to sales and marketing, and shows us a more effective way to close the deal.

Annelise Worn takes a creative approach to helping businesses with relationship building as part of their marketing plan.

Take it from The Instagram Expert herself, Sue B. Zimmerman, if Instagram is where your followers and ideal customer avatar are hanging out.

Kevin England, CEO of Vonazon marketing agency, reminds you to first get back to basics with the four main senses; touch, vision, hearing, speaking. You want to make sure that you’re always educating, regardless of where your potential client is in your funnel.

Greg Heilers, earned media guru and pitching machine from Jolly, reminds us that media pitching to sites such as HARO offers a multitude of benefits aside form just getting free publicity.

Darren Shaw, Whitespark founder and local search guru, advises you to start with claiming and optimizing your Google My Business profile.

Email marketing wizard, Tarzan Kay, runs successful email marketing campaigns by staying authentic, consistent, and driving meaningful engagement.

B2B marketing expert James Soto will attest, the B2B buying cycle is much longer than it is for B2C, and customer expectation is different.

Doug Morneau is here to explain that renting an email list is much different, and how it can help you reach more of your ideal, targeted customers.

In a nutshell, influencer marketing is really just a type of social media marketing that uses product mentions and endorsements from influencers – people who have already built up a loyal and dedicated following, and are perhaps seen as experts in their area or niche.