Tag: seo
Getting inbound links to your e-commerce website—or any website for that matter—can often be a time consuming, soul sucking grind. But by aligning your marketing with something you and your community care about, you can attract links from businesses and organizations that rarely link out, improving your SEO and driving more qualified traffic to your […]
READ ARTICLEDigital marketing for B2B (business to business) is different than that for B2C (business to consumer. There are more decision makers involved, sales cycles take longer, and the size of each sale is bigger. Because of this, you’ll need a B2B-specific approach to search, social, and mobile marketing. Ken Marshall of RevenueZen, has helped countless B2B companies […]
READ ARTICLEDo you have a “controversial” product like CBD, cannabis, or crossbows that you’re looking to market online? If so, you’ve probably already ran up against plenty of roadblocks from companies like Facebook and Google. Today’s guest, Shayda Torabi, has learned first-hand that in order to market her cannabis business, she needed to get creative with her marketing strategy. This means learning which […]
READ ARTICLEBuilding a successful SEO strategy relies on 7 core elements, according to David Finberg of Peaks Digital Marketing. In today’s episode we’ll look at each one in turn, and give you specific steps you can take to improve your standing in each category.
READ ARTICLEGoogle Discover is your own personal, curated feed of web content that appears below the search bar. As a marketer, it provides an opportunity to surprise and delight your audience and drive qualified traffic to your site. However, getting your content to show up in Google Discover is no easy feat. Kyle Brady, publisher, strategist […]
READ ARTICLESay it with me… “Pinterest is a search platform.” Yup, it’s true. Just ask Pinterest expert, Lindsay Shearer. She shared with us specific tips to help drive more organic traffic to your site and how turn that into customers. With most marketers turning to platforms like Facebook, that means there is less competition so the […]
READ ARTICLEAs marketers, it’s always in our best interest to ensure that our sales funnels and customer journey’s are dialed in when it comes to paid ads, before you start tossing money at them. Dubbed a “visionary marketer” by the American Marketing Association, Michael “Buzz” Buzinski of Buzzworthy Integrated Marketing is here to tell us how […]
READ ARTICLEAre your Facebook Ads working as hard as you’d like them to? Do you find that the promise of leads and sales from advertising on Facebook hasn’t been fulfilled? Well, today we’re going to be diving into what most people are getting wrong with their Facebook Ads and how to fix it in your own […]
READ ARTICLEBranding plays a key role in the success of many companies you’re no doubt familiar with. But what about personal branding for yourself? Personal branding is vital to the development of your career. A successful brand self-promotes, it allows you to develop a unique personality, and can set you apart from others in your industry. […]
READ ARTICLEMarketing your business can be overwhelming for a small business owner. Social media posts, networking, figuring out which platforms to use, running digital ads… it’s all very overwhelming and yet we’re still left asking ourselves, “could I be doing more?” Stephanie Scheller, of Increase Your Impact, helps her clients take the guessing game out of […]
READ ARTICLE