Tag: seo
One of the important things that Melanie Diezel stresses to all content marketers is to make sure they’re not just sharing the content they want to share, but to ensure it’s the content their audience wants – and needs – to receive. Sticking to your strengths and the medium that you’re passionate about as far […]
READ ARTICLEIf you’re looking for a new and exciting way to reach out and deliver content to your customers and prospects, Jen Lehner has the inside scoop on the newest tool, Alexa Flash Briefings! Alexa briefings are a great way to stay front of mind, position yourself as an expert in your field, and reach out […]
READ ARTICLEBeing everywhere doesn’t necessarily get you anywhere, or so says Andrew and Pete, so they’ve created a 90/10 rule that they believe is the backbone to great content marketing strategies. Rather than try to be a jack of all trades, be remarkable at one. So much so that it becomes your signature, something that people […]
READ ARTICLEWhat does it mean to be authentic in the digital age? How can you be authentic online? Is this something just for big corporations with huge marketing and communications teams, or can any small business or entrepreneur succeed? What if more businesses worked together instead of against each other? It is this focus on collaboration […]
READ ARTICLESteve Chou has cracked the code on how to effectively communicate with his customers online. By successfully utilizing Facebook Messenger’s marketing opportunities – i.e., chatbots – he’s been able to find an alternative way to communicate with his customers outside of email, find new ways to get his content out there, use customized segmentation […]
READ ARTICLEAfter running a couple of pizzerias and having to figure out the promotion and advertising on his own, Bruce Irving turned his pizza shop business into a full on restaurant marketing juggernaut, helping not only his own businesses, but others see dramatic growth as well. Since he started in those pre-social media days and was […]
READ ARTICLEWhen businesses go looking for expert advice on how to drive business growth through LinkedIn, AJ Wilcox has earned that reputation for knowing exactly how and when to utilize LinkedIn’s numerous advertising options. In terms of cost per click, LinkedIn is higher than other platforms. But what it does really well is allow for more […]
READ ARTICLEIf you’re going to invest time and money into creating videos for your business, you want your ideal customers to find them and watch them. And since no one serves up more views than YouTube, your focus should start there. So how do you get those views? Tim Schmoyer understands what YouTube wants, and he […]
READ ARTICLEThe goal in marketing is to reach, engage, and convert your followers, but how do you accomplish that? By creating content that people actually want and need. Michael Brenner knows the importance that empathy and storytelling play in marketing, and shares how brands can tap into this by acting as publishers instead of just creators […]
READ ARTICLEA pillar post is like the bricks and mortar that support your website, your business, and help to define your brand. A pillar post improves your SEO, raises your search visibility, and drives traffic from Google to your website. Christine Whittemore understands what goes into an effective pillar post and how to draw readers and […]
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