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You’ve built the landing page, set up the emails, and even ran a few ads – but your funnel still isn’t converting. What gives? Jason Wright joins us to break down the real reasons sales funnels fail, how to create offers your audience actually cares about, and the simple automations that keep leads moving and revenue growing.
Why Your Sales Funnel Isn’t Working (And the Simple Fix That Changes Everything)
You’ve done everything right. Built a sleek landing page, crafted compelling email sequences, maybe even invested in some paid advertising. Your sales funnel looks like it came straight out of a marketing textbook.
So why aren’t you getting the results you expected?
Trust me, you’re not alone. I recently sat down with marketing strategist Jason Wright, who’s spent over 15 years helping small business owners transform their funnels from money pits into revenue machines. What he shared will completely change how you think about funnel optimization.
The Real Reason Most Funnels Fail
Here’s what Jason told me: “If you put a good offer in front of the right audience and it’s ugly, it’ll still convert well. But if you put the prettiest ad in front of the wrong audience or have an offer no one cares about, nothing’s going to happen.”
Think about that for a second. How much time have you spent obsessing over button colors, email templates, or the perfect hero image? Meanwhile, the two things that actually determine success—your offer and your audience—might be completely off the mark.
The Offer-Audience Connection That Changes Everything
Jason’s approach starts with a simple but powerful question: “Do we know this is a need?” He uses AI tools like Grok and has actual conversations with target customers to identify real pain points. If there’s genuine demand, even a basic offer will get attention.
Why “All Organic” Isn’t the Magic Bullet
With economic uncertainty making everyone budget-conscious, many businesses are tempted to ditch paid advertising entirely and go “all organic.” Jason’s perspective? It can work, but you need to be strategic about it.
“Organic is powerful,” he explained. “You’re just going to have to spend your time well and curate your audience and your stuff, because it will take time and effort. But organic is going to probably convert better for sure than cold traffic.”
The key is diversification. Jason combines organic LinkedIn posts, email campaigns, webinars, and strategic paid advertising. When one channel gets quiet—and they all do at some point—others pick up the slack.
The Webinar Strategy That’s Working Right Now
One tactic Jason swears by is webinars. But not the kind you might expect. He uses AI to research current pain points, creates targeted content around those issues, then promotes through a mix of organic and paid channels.
Then Jason uses Eventbrite not just as a registration platform, but as a discovery channel. People actively browse Eventbrite for valuable events, giving you access to an audience you might never reach through traditional social media.
The real magic happens after the webinar ends. Most people think the webinar is the funnel, but Jason knows better: “When the webinar’s over, that’s when the marketing begins, really.”
The CRM Revolution You’re Probably Missing
Jason still meets business owners who use legal pads and Post-it notes to track leads. In 2025. These are often people younger than him.
A robust CRM isn’t just about organization—it’s about understanding the complete customer journey. When someone purchases after two years of sporadic engagement, you need to see their entire story to understand what finally converted them.
But remember, your CRM is only as good as the automations you build around it. Jason’s approach focuses on triggers that feel natural—when someone downloads a resource, they expect something to happen next.
The Art of Authentic Automation
The biggest complaint about marketing automation? It feels robotic. Jason’s solution is simple: be yourself, consistently.
“My style with writing and videos and everything is just what you see here. It’s authentic, it’s conversational. It’s the same everywhere,” he told me. “If I send you a text or we have a podcast or you see me in person, you’re going to be like, there’s Jason.”
He actively encourages responses to his automated emails. When people reply, he actually responds. This one change transforms automation from a broadcast tool into a relationship builder.
The Lead Magnet That Actually Works
Forget generic ebooks. Jason’s recommendation for anyone starting or improving their funnel is creating a lead magnet with real value—think video series or practical tools rather than downloadable PDFs.
The goal isn’t just to collect email addresses. It’s to demonstrate your unique approach to solving problems your audience faces. When done right, your lead magnet becomes the first step in a relationship, not just another item cluttering someone’s download folder.
AI’s Role in Modern Funnel Strategy
Jason embraces AI but with important caveats. Yes, AI can create images, videos, and copy at scale. But you need human oversight. “Don’t make the mistake of just going, oh, AI spit it out. It’s good to go. You need to run the human eyes over it.”
The real power comes from using AI to understand your audience better. Tools like ChatGPT and Grok can help identify pain points and generate lead ideas you might never have considered.
Your Next Step
If you’re ready to stop throwing money at marketing that doesn’t work, start with Jason’s advice: create a lead magnet that offers genuine value. Not something you think people should want, but something that solves a problem they’re actively struggling with.
Remember, you don’t need the most sophisticated funnel or the prettiest design. You need the right offer for the right audience, delivered through a system that treats prospects like humans, not just email addresses.
The best funnels don’t feel like funnels at all. They feel like the beginning of a valuable relationship. And that’s exactly what they should be.
Fixing Your Sales Funnel: Real Strategies That Convert Transcript
Rich: My next guest is a speaker, author, entrepreneur, limited partner, real estate investor, podcast host, and digital marketing architect with a passion for helping other small business owners with their sales funnels. He prides himself on his ability to connect with people and speak to them in a language they understand. He was able to design successful marketing automation machines all while keeping a positive attitude and a sense of humor along the way. Not always easy.
Today we’re going to be talking about your sales funnel and how to improve it, with Jason Wright. Jason, welcome to the podcast.
Jason: What an intro, man. I appreciate it. Thanks for having me here.
Rich: Of course. Now I am always curious about how did you get started in digital marketing and working with other companies on their sales funnels?
Jason: Yeah, it’s interesting. It’s a big, old, happy accident. So I was trying to get out of the corporate world, like so many people. And I was insistent on starting a business online. My wife would be like, “What are you going to do?” But I don’t know, I haven’t figured it out yet. And I actually started making money writing online.
So it was back in the day, SEO stuffing when you used to be able to do that and cheat Google. So people would hire me for that. That’s really a long time ago, that’s probably 15, 16 years ago. And this business didn’t exist then. And then it was blogging, copywriting, and I was using Upwork and trying to find writing jobs. Because I was focused on convincing people to quit their nine to five with my blog, Intentionally Inspirational, but I hadn’t done so myself, so I was like, am I an imposter?
Anyway, this business had some expenses but no income, so I discovered Upwork. And I was helping people rewrite their blogs, making a little money just to pay for the tools. And I just started noticing like, as I would learn about Facebook ads or active campaign, there was other people looking for the same thing. I was like, man, that’s a lot more money than I’m making writing, and it seems more fun. I don’t know, I just applied for a few jobs and told people I don’t have any experience but what I’ve done for myself, and I’ll learn no matter how long it takes.
And people hired me, so I built this glowing, amount of reviews in Upwork with marketing. And I was really an architect before I really understood the strategy. And once I started working with more successful businesses, I started to see the nuances, the consistencies among their marketing architecture. And it helped me figure out strategies. So it was never the plan, but I enjoyed it, and I was pretty good at it. And the opportunities were just there.
Rich: When you’re talking about these successful architectures, are you talking about companies that had figured out their sales funnel, bringing people from wherever they might be hanging out online to some conversion point and beyond on their own websites?
Jason: Yeah. So people would say, “Hey, I’ve got these three or four different programs. I need them to talk to each other in this way, in that way. I don’t know if it’s possible, can you do it?” So I would figure out how to actually make this stuff flow, so that part came first.
And some people would spend a lot of money and build stuff, and nothing happened. Because now that I look back, their offer was terrible, and they had no idea who they were talking to. So that matters. You can have a beautiful machine, but if it doesn’t get the right kind of fuel and nobody knows about it, not much is going to happen. That’s how it worked.
And actually, ironically, today I built a – I don’t do this often anymore – but I built a full funnel for a client. Really crazy stuff behind the scenes with that one. And they have ideas and they want to change the landing page. And I said respectfully, your ideas are horrible. They’re so bad. Nobody does that. Here’s why your ideas are horrible. We’re not doing that. It’s just, it makes no sense. So it’s basically, let’s take the landing page and flip it upside down and do it that way. No. None of that makes sense.
But back in the day, I would just do what people wanted because they were hiring me to build it. But now I can say, your strategy, let’s talk about it, it doesn’t make any sense. I hope that answers your question.
Rich: Maybe after this call, you and I can talk and share some horror stories and techniques to convince clients not to ruin their own businesses and destroy their funnels.
So these days, there’s a lot of small business, small to medium sized business, SMBs, owners, marketers, they’re trying to save money. I’m talking to people and everybody’s worried about the tariffs and what’s going to come next. A lot of them are thinking about, how do I spend less money on some of the ways to bring new leads in? And they just want to go organic.
What is your recommendation for businesses that are like, I’m just going to do an all-organic campaign to get business coming my way?
Jason: Yeah. It’s interesting because I embraced that for a really long time. I always, you’d hear different numbers from proven kind of experts in this space, and they’d say until you’re at $10,000 or $20,000 or $30,000 a month in revenue, you don’t need to use paid ads. And there’s kind of exceptions and different things for everything.
So, organic is powerful. You’re just going to have to spend your time well and curate your audience and your stuff, because it will take time and effort. But organic is going to probably convert better for sure than cold traffic.
Something I’ve been thinking about in my own business. So when the economy or when the buying market for me, small and medium businesses get scared about things, uncertainty, they stop buying. So we’ll see it every year, December through early March, you’ll have periods of quietness. Covid was horrible. I remember there was an eight-day period of silence, and I was like, I can’t even get ahold of my current clients. What’s happening?
And this year has been a little weird. It started off normal, it got good, now it’s gotten quiet again. So I know this quiet. And this isn’t me losing value to people, this is the market being scared to spend money. Things we’re thinking about in our business too is, how do I maximize my time and my dollars to get in front of new people? And this isn’t new, but it’s something we are going to start doing a lot more of is webinars.
So we just did a webinar yesterday, and I really love using AI to find out what people are struggling with now. So like Grock is the one that really grabs you here now. And saying, what are people looking for, and is that kind of in our realm of what we do? So we did one yesterday, it went really well. And that’s a great way, too, to build your list.
And then you’ve got to have some kind of option for your attendees to do it themself and to work with you if they want to. But when the webinar’s over, that’s when the marketing begins, really. So what happens in your automations after the webinar’s done is super important. You’ve got to follow up, you’ve got to keep working on the next step.
So it’s a great opportunity to fill your funnel, but what are you going to do with that funnel once it’s filled? That’s the key where most people are just like, nothing happened, so I guess that didn’t work. And you can’t give up now.
Rich: Alright, And I definitely want to come back to the lead nurturing part, but I do have some questions. So when you came up with your idea for the webinar, and this is obviously something that you could also help your clients with as well. How did you get people aware of the webinar in the first part? How much of it was warm audience, people who may have already been on your list, and this is just another incentive to work with you, versus organic posts or paid content to bring people into your webinar funnel?
Jason: Great question. So it’s a mix of paid and organic.
So on the organic side, obviously you’re going to share it with your network. So Facebook doesn’t do a lot for us anymore. And I think it’s my fault because I don’t want to connect with you on my personal Facebook if I don’t know you. Like, I’ve gotten to that point, and the algorithm with the Facebook pages is so pay to play that it’s like you should have a Facebook page, but nobody’s probably seeing it unless they directly search for it.
So LinkedIn, sharing posts on LinkedIn over a two-week period. My email list, I think I sent two emails. I don’t shove it in their face or anything, I just make them aware of it. And then I did do paid Facebook ads, very targeted ads. And all of those things helped.
And yeah, we had a pretty good turnout, but another inexpensive option for that is Eventbrite. So Eventbrite has some neat options where you can take a CSV file, upload it to an event. You can actually, Eventbrite will send the emails for you. So if people unsubscribe, they’re unsubscribing from Eventbrite, not you. So it puts this layer of protection in there.
They also have their own internal marketing options, and they have a ton of people that love doing virtual and in-person events in their world there. It’s huge. So that may be something worth looking into. It’s not expensive at all, but those are some things we’re going to try. We’re about to set up another webinar and get even more people to come as well.
Rich: There’s also a certain amount of discoverability with Eventbrite too, where people are looking for events, whether business or pleasure, and they may find yours. I actually just ended up at a concert this past weekend because I was looking for something to do with my daughter when I visited her college.
You mentioned AI briefly. So what impact has AI had on your clients when it comes to the ads, the targeting, the creatives, all aspects of it that maybe wasn’t there just a few years ago?
Jason: Yeah, so it’s scary, but AI can really do anything. So you can create images with it, videos, copy. But here’s the thing, don’t make the mistake in that realm of just going, oh, AI spit it out. It’s good to go. You need to run the human eyes over it. And you may go, eh, nobody really talks like that, so we’re going to make it sound more like me or whatever. So you want to keep your eye on it.
But as far as being able to generate leads with Google and ChatGPT, and that’s a little bit different angle, but man, some of the things you can do at scale is unbelievable. So there’s some really powerful advantages. There’s people doing things out there in marketing that I thought I was pretty good. I saw some stuff last night and I was like, man, I feel like this is my first day on the job. Holy cow. This stuff is amazing.
But the other thing, if somebody has their own podcast, they can announce their webinar there. If they have their own captive audience, school, community, Facebook group, et cetera, those are other organic things that they should take advantage of as well. So, I should have mentioned that last question.
Rich: And what I’m hearing from you is, you’re not relying and you’re not recommending that people rely on one channel for new leads, new customers. We’ve talked about organic, you’ve talked about paid ads, talking about building community as well or having these community areas that you can pull from. So it sounds like you don’t want to put all your eggs in one basket.
Jason: I think diversity’s king. You’ve heard the horror stories where in the past people maybe built their business on Google search, right? And then the algorithms changed, and they go from page one to not page one, and it changes everything. So I think it’s smart to diversify.
And it’s interesting, because for a long time Facebook was really good for business for us. And then it was LinkedIn, and then it was something else, and things change, right? So it’s nice to have some experience and kind of relationship with more than one platform for that reason.
Rich: All right. When it comes to working with your clients on crafting the creative aspect of the ads, how important do you feel it is that the ad look good, or is it more about the offer and targeting the right audience?
Jason: That’s a really good question, man. That’s good. So what they teach you with Facebook ads, and if you think of scrolling in your feed, they teach that the first thing that gets people’s attention is the image. The second thing is the headline, which is a word right below it. And if that is interesting, then they go above the image to the copy.
Now, I’ve seen some ads lately that are copy list on Facebook, right? Just an image in a headline. I’m like, that’s really interesting, this ad’s got 500 likes. So it’s interesting to experiment. But here’s the truth. If you put a good offer in front of the right audience and it’s ugly, it’ll still convert well. It really will. So if you can put the prettiest ad in front of the wrong audience or have an offer no one cares about, then nothing’s going to happen for you.
So I say the most important thing for sure is, do we know this is a need? Because we’re using things like AI and having conversations with actual people that are our targets. If there’s a pain point there, even a halfway decent offer will get attention. So it’s really ready to start. Should it look good? Yeah. But some people obsess too much about the design. They obsess about the emails, and it just doesn’t matter. People are going to forget so fast what it looked like. It’s just not worth the time you put into it.
Rich: That’s an interesting take because I sometimes feel that, really good design, you don’t even realize that you’re looking at really good design. And unfortunately you don’t want people to realize that they’re not looking at an ad in terms of it can be native to the platform, but if it’s not eye catching, then it’s not doing its job. You want to be able to stop that scroll. So sometimes ugly is the way to go.
Jason: Yeah. And if you go super ugly, that also, it’s all about interrupting their view, right? So I’ve done upside down pictures of people just to get people just to test stuff out. But sometimes the stuff you don’t think will work really well, works really well. So that’s why you’ve got to test.
Rich: Always test. Yeah. What are your thoughts on traditional landing pages? Are they still a must have, or when do you feel they deserve a spot in the funnel?
Jason: Yeah, it’s interesting because I got on this funnel wagon early with ClickFunnels and Russell Brunson, and not everybody knew about it and then everybody knew about it, and then everybody was doing the same thing.
It’s funny because with paid ads, now a lot of times we’re running straight to a webinar registration page. And I just use the page native to whatever webinar platform where we might run people straight to a form and they’re bypassing a landing page altogether, and then go right into CRM. It’s not always necessary, but if you like a lead magnet and you want to push traffic to that, I would definitely use a landing page. It’s like, headline, video, here’s the thing, opt in and get it. Or if this makes no sense, leave and just that alone will make conversions go way up. You take away options and make it really targeted.
So I always use landing pages for lead magnets, especially. But do we use them for everything? No, because it doesn’t necessarily fit everything. You know what I mean? But there’s still, to use your website and hope for conversions and not have any landing pages at all, especially with lead magnets, is a mistake. It’s too many options.
Rich: Okay. How do you feel about the lead forms that are now often coming with the platform? Like Facebook or LinkedIn have built-in lead forms where the people don’t even leave the platform. Have you played around at all with those or have any experience?
Jason: Yeah, so LinkedIn, I haven’t used theirs. Facebook, I’ve definitely used theirs. The nice thing about it is you’ll get a lot of leads. The bad thing is the quality can be really bad.
And I had a client that he’s still working with me, but we were doing lead forms and he started getting these bot attacks. So he’d get like 50 submissions today, and it was all BS, and we couldn’t stop it. There’s no capture or option or anything. I was like, this is nuts.
And then the other problem we had is we’d have – this was really weird – we had one guy who kept submitting these leads. And I knew him, he was a former client. Just by chance, I reached out to him. I was like, “Dude, what are you doing? You’ve filled out this form like five times.” He’s like, “I’m just really eager.” And I’m like, so bot attacks and duplicate submissions are not good. So we actually invested into Typeform, like big boy package, and you can stop all that. They’ve got AI powered behind the scenes capture. You don’t check a box or anything, it’s all IP address.
And what’s the other thing? Something else driven. And then you can turn off duplicate submissions and then your quality goes way up. So we don’t use them anymore for that reason, because it’s pretty hard to be like, I know what you’re paying me, but I can’t help you with all these fake submissions. That’s not what we do. So I think you’d probably have the same issues on LinkedIn.
Rich: Yeah. You had mentioned CRMs earlier. So as people go through the funnels, they fill out the information. How are you then leveraging the power of CRMs, customer relationship management software, for those of you who don’t use one. How does that fit into the next phase or the next stage of the funnel for you?
Jason: So the stuff we’re talking about getting people in the funnel, that’s the beginning of the relationship. The CRM is essential to do a couple things. One, continue the conversation through automations, that type of thing, newsletters. But be able to have a reference point or some history with these contacts that may come around. And if somebody pops back up after two years and buys something, all of a sudden you’re like, man, I need to see this person’s journey. Let me, I don’t even recognize his name, they weren’t on my radar. So it’s kind of your essential digital Rolodex, if you will, to keep track of people. But you’ve got to have it. You got to have it.
I do still meet people that use legal pads and post-it notes that are younger than me. And I’m like, were you raised by your grandfather? What’s going on here? CRMs are not expensive. They’re very user friendly. There’s a lot of good ones out there. There’s no excuse not to use one.
Rich: Absolutely. And what kind of automations or triggers do you find most effective in moving leads through the funnel that don’t necessarily feel overly robotic?
Jason: Yeah, so triggers, I mean the simple stuff. If somebody gets a tag added to them, that’s a great trigger. Somebody gets added to a list, somebody replies to an email, those are all really good triggers that make sense. If you opt into something or you do something, you expect something to happen. So that feels, people expect that, it feels natural, it flows well.
You asked about triggers, what was the other part of your question?
Rich: And just automations. Like we’ve all gone through that process where we know that this is an automated process because we did X, we took X step, we get Y email in return or YZ emails in return. So are there certain things that you found to be very effective? Are certain ones that maybe just feel so robotic that nobody bites?
Jason: Yeah, I mean I think the key is you let people know. Like my style with writing and videos and everything is just what you see here. It’s authentic, it’s conversational. It’s the same everywhere. If I send you a text or we have a podcast or you see me in person, you’re going to be like, there’s Jason. It sounds like the same guy because it is. So in all of my communication, I’m always asking my contacts, ‘hit reply’, let me know.
And texts. People are very responsive. So I’m always encouraging the conversation and yes, I’m really going to respond if you respond to me. And I think it just makes it feel way more conversational. And that’s another thing I like about webinars with you being on video. And do not dare do a podcast and a webinar and hide behind the camera. You’ve got to be on camera. That’s where people start that know, like, and trust process.
Video is powerful because they’re going to size you up in about a minute and go, “this person seems like they believe what they’re saying”. What a concept there. So when you start there and you get the same voice into your written forms of marketing, it already doesn’t feel robotic because it’s not. But so many people now emails, it’s just like they’re talking at the audience, they’re not trying to talk with them.
Rich: It’s almost like you saw these questions. So we’ve got people into our CRM. And very often, CRMs we can use for a couple things including phone calls and stuff like that. But the number one thing is usually some sort of email, whether it’s automation or just getting them on our list.
What’s the general advice that you’re giving your clients that you’re following yourself when it comes to lead nurturing during that ‘you’re on my email list’ phase?
Jason: Yeah, so it’s interesting. People can come to my list different ways. Mine’s pretty simple. And I was actually just talking to my team the other day. I said, we can build really crazy stuff. But most people, most clients want the foundational stuff ,because if they have the foundational stuff, the next challenge is will they actually use it, right?
Because people have this idea going, oh, I invested in this thing, it should work. You got to turn the thing on and put a little effort into it. The foundational stuff is, let’s say somebody grabs a lead magnet, delivering that, flow them into some kind of a welcome series automation.
Ours is three emails. I’m not selling anything. You can’t book any calls there, it’s all value. And I think our open rates are 80% on those three emails. It’s very, very high. And then from there, depending on what they came into, for me a lot of times they just jump right into the newsletter list, which isn’t much.
Now with the webinar people, they have a very different experience coming in. And they’ll kind of bypass that welcome series because they get that and then some with the several automations there. But I think I’m going to add in a new piece, basically make a super welcome series where I lengthen that. I’ve got a lot of value I can give over time and just stretch that out a bit.
I love the newsletter. I love it. Because stuff changes in our focus and in business. If I can get two or three out a month, I’m pretty happy. But getting people there with all the different links and stuff we have in the footer and the different kind of the path they can take, that’s where the real magic happens.
Getting people over to my school communities or onto YouTube is really great. But just to throw somebody in an automation that emails them once a week for a year. It sounds great, but man, stuff changes so much. I can’t tell you the amount of people that have looked back. And I don’t even do this anymore. I forgot this was here. So the newsletter’s nice because it’s still current and accurate with what you’re doing and thinking about now.
Rich: I want to circle back to something you talked about earlier, the offer and targeting. And maybe I should have asked this question at the beginning, because it feels like from what you’re saying, that this is perhaps the most important part, to jumpstart the process.
So when you are talking to your clients, you get a new client and you’re trying to understand their business, their audience, what are some of the things that go into, here’s the perfect offer for the perfect audience?
Jason: Yeah. And it’s part of what I do that makes it easier for me is I have a pretty well-defined person that I’m working with. So I kind of know the answer to the question, and they may tweak it and it makes some little adjustments. But for the most part, I know where they’re going to say. And as a service provider, that makes my job a lot easier because it’s like, hey, I’ve worked with 200 other people just like you. And a lot of times that’s helpful for them because they’re just like, this is what I’m thinking, but are other people struggling with this thing?
So if it’s somebody that’s in a business that I’ve never worked with, will I work with them? Maybe, if it’s a high-ticket service-based business. But if it’s widgets or something, that’s not really my realm. So I don’t try to help everybody, because I don’t want to help everybody, if that makes sense.
So I really know the type of clients they serve and what their audiences are like from a macro, and they can fine tune it from there. But just with what we’re talking about, what automations do, all of that stuff can be very simple and effective. But again, can you keep getting your brand in front of new people?
And that is going to be a challenge with organic. Because organic’s great, but how do you keep getting in front of new people each and every month? Because if you’re just adding connections and contacts with the way that algorithms work, your stuff’s not going to show to all those people. It’s going to be a very small percentage. Therein lies the slow growth experience.
Rich: All right. If a listener wanted to get started or improve their sales funnel today, what’s one step they could take to get started?
Jason: Yeah, believe it or not, still the lead magnet. Having something that somebody can exchange their name and email for of real value. So we’re not talking about an e-book, I think you can go bigger. I think you can go with some kind of video or series of three videos. But having real value that’s unique from you because you put your touch on it, is the key. It just helps you stand out, honestly. There you go.
Rich: All right. Jason, if people are listening today and they’re like, “I think Jason could help me”, where can we send them online to learn a little bit about more about you.
Jason: Absolutely, intentionallyinspirational.com. There’s opportunities all over that page to book a call. And here’s a thought even if I can’t help you, I’m going to leave you better than I found you and get you pointed in the right direction. So keep that in mind.
Rich: Awesome. And we’ll have those links in the show notes. Jason, thank you so much for showing up today. Really appreciate it.
Jason: Yeah, thanks for having me, Rich.
Show Notes:
Jason Wright is a marketing strategist with a sharp eye for sales funnels and a passion for helping small business owners grow their revenue. Be sure to sign up for his newsletter for his latest ideas and solutions to scale your business.
Rich Brooks is the President of flyte new media, a web design & digital marketing agency in Portland, Maine, and founder of the Agents of Change. He’s passionate about helping small businesses grow online and has put his 25+ years of experience into the book, The Lead Machine: The Small Business Guide to Digital Marketing.