Category: Latest News

Most marketers don’t need more data – they need better ways to make sense of it. In this episode, Dana DiTomaso shares how to cut through the confusion of GA4 and build tracking and reporting systems that actually help you make smarter decisions. Whether you’re a numbers nerd or analytics-averse, this conversation will make your data work harder (without making your head hurt).

Posting on LinkedIn but not seeing results? If you feel like you don’t really have a strategy for how you’re using LinkedIn, Joe McKay breaks down the three types of posts that actually move the needle, and how to make them work for your business.

You’ve built the landing page, set up the emails, and even ran a few ads – but your funnel still isn’t converting. What gives? Jason Wright joins us to break down the real reasons sales funnels fail, how to create offers your audience actually cares about, and the simple automations that keep leads moving and revenue growing.

Your LinkedIn profile isn’t a resume, it’s a first impression. And according to personal branding expert Kate Paine, it’s one of the most overlooked tools professionals have to build credibility, connection, and visibility. Try out these practical strategies – from adding personality to your profile to mixing up your content – to help you stand out and show up as your best (and most memorable) professional self.

Is Pinterest still worth your time? According to Nadalie Bardo, absolutely—if you treat it like the search engine it is. In this episode, she shares how creators, bloggers, and business owners can drive steady traffic and build visibility with a strategic, evergreen Pinterest approach that actually works.

Ever feel like your best customer success stories are gathering dust? Joel Klettke joins us to talk about why client stories are marketing gold, how to actually get them, and how to use them without turning it into a massive production.

Choosing the right email platform can feel like navigating a maze of features, price points, and hidden pitfalls – but it doesn’t have to. Robert Brandl, of EmailToolTester, breaks down what really matters when selecting an ESP, from deliverability and automation to cost models and customer experience.

Conversion problems? It’s not your button color—it’s your messaging. Talia Wolf, GetUplift founder, joins us to break down how emotions, not just data, drive buying decisions – and how to build high-converting funnels by tapping into what your customers actually care about.

Do you ever feel like your business is drowning in a sea of sameness, especially with AI making everyone’s copy sound alike? In this episode, I chat with Miriam Schulman, author of the best-selling book “Artpreneur” and host of The Inspiration Place Podcast (ranked in the top 0.5% of all podcasts globally). Miriam shares some truly refreshing insights about how entrepreneurs and creators can stand out in our increasingly noisy, AI-saturated world. If you’re tired of sounding like everyone else and want to connect with your ideal customers in a way that feels authentic and effective, this conversation is packed with practical strategies you can implement right away.

AI isn’t just another buzzword in the marketing world—it’s a competitive advantage that’s changing how we work. While AI certainly has its limitations (bias, hallucinations, data security concerns), the businesses who figure out how to harness its power will pull ahead. In this episode, I’m breaking down five concrete, practical applications that you can implement immediately to work smarter, not harder.