Category: Latest News
What does it take to develop personalized marketing strategies that truly resonate? Marketing expert Kelly Heilpern discusses the key ingredients of successful marketing personalization, staring with using a single-minded proposition to help guide your decisions.
READ ARTICLEHow can challenger brands compete and rise in competitive markets? Josh Piepmeier, CEO of Meriwether, explores SEO strategies for brands ranked 3rd or lower, focusing on profitable product lines, long-tail keywords, and balancing short- and long-term goals for sustainable growth.
READ ARTICLEYou know, some people just get social media. Peg Fitzpatrick is one of those people. In this episode, I chat with Peg—author, speaker, and all-around social media guru—about how small businesses can navigate the tricky waters of social media marketing. From picking the right platform to creating a consistent brand, Peg shares practical, no-nonsense tips that you can implement right away. So, if you’re a small business owner who wants to up their social media game, this episode is for you.
READ ARTICLEReady to turn missed opportunities into business wins? In this episode, we’re diving into how your follow-up strategies after someone fills out a contact form can make or break conversions. Aaron Weiche, co-founder of Leadferno, reveals why swift action and engagement are critical for success.
READ ARTICLEPersuasive copywriting is more than just putting words on a page! This week, I chat with Suzanne Reilley, a seasoned business coach and marketing strategist, to uncover the secrets of conversion copywriting. Suzanne shares her insights on how to write copy that actually gets results—whether it’s an opt-in, a sale, or anything in between.
READ ARTICLEIn today’s fast-paced world, Artificial intelligence isn’t just a buzzword—it’s a necessity. But as AI continues to grow at lightning speed, many small businesses are struggling to keep up. I sat down with John Munsell to break down the truth about scaling your business with AI. We explore how implementing AI without a clear strategy can lead to confusion, inefficiencies, and missed opportunities. Ready to get your team up to speed?
READ ARTICLEUser acquisition is more than just getting customers through the door—it’s about understanding their deeper needs and ensuring long-term value. Hannah Parvaz shares the essential strategies they implement at Aperture, from defining a North Star metric to calculating acquisition costs and experimenting with messaging.
READ ARTICLEWhen it comes to video marketing, it’s easy to get caught up in the tech and forget about the human connection. That’s where Michael Cinquino steps in. With a background that ranges from the U.S. Navy to MFA in acting, and 20 years of photography and coaching experience, Michael brings a unique perspective to the world of video marketing.
READ ARTICLEReddit as a marketing tool? Absolutely! We dive into the world of Reddit marketing with Brent Csutoras, as we explore how to understand customer sentiment, become active in relevant communities, the importance of karma points, and leveraging Reddit’s growing presence in Google search results.
READ ARTICLELearn how to boost engagement and drive sales on LinkedIn with thought leadership ads, sponsored posts, short videos, and conversation-sparking text updates. Brooke Sellas, of B Squared Media, reveals her successful tactics so you too can increase your reach on LinkedIn.
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