638 episodes | 641K+ downloads

Tracy Friedlander explains how to use Substack to build a real audience, grow your subscriber list, and create a new revenue stream for your small business.

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Orbit Media's Andy Crestodina explains why GEO isn't just SEO in a trench coat, and the first practical move that earns your brand a real AI recommendation.

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Vivienne Wagner explains how AI search recommends businesses and shares practical steps for clarity, pillar pages, and reviews that build real AI visibility.

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Google Ads expert Jeff Coleman explains why most campaigns underperform and how starting with your ideal customer, not your keywords, fixes it for good.

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Digital strategist Irwin Hau on why traffic isn't the problem, your website is, and the four questions every page must answer to convert visitors into leads.

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Kaila Vander Horn of Speedwork shares how to build real trust and thought leadership on LinkedIn organically, without a big team, big budget, or daily posting.

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Trial lawyer Jennifer Gardner reveals the neuroscience of storytelling, why emotional honesty beats data dumps, and how showing your flaws builds trust.

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Nick Cohen of Matador shares how small law firms and local businesses can outrank bigger competitors with SEO, reviews, and AI search (GEO) strategies.

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Email marketing strategist Allea Grummert shares how welcome sequences turn brand new subscribers into loyal readers, engaged fans, and future clients.

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Measurement consultant Kyle Akerman shares how small marketing teams can turn analytics into smart decisions in just 25 minutes a week. No overwhelm required.

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