Category: Podcasts
Staying ahead of the Google algorithm curve can be frustrating. Just when you think you’ve made some headway, they change it again. You need to remember that what works on Google today may not work tomorrow, so be prepared. A couple strategies to strongly consider that certainly don’t look like they will change as far […]
READ ARTICLEVideo is a great way to interact with your audience. Finding creative ways to reach your followers on all of the platforms they’re hanging out on and redirecting them to your YouTube channel can mean the difference between success and failure. So how do you cater to all of the different algorithms that each platform […]
READ ARTICLEYou’ve spent a great deal of time crafting and publishing the perfect blog post, are you getting all you can out of that content? Repurposing your content allows you to get more mileage out of the content you’ve created. It’s not that there’s extra work to be done, it’s that you’re able to get a […]
READ ARTICLETimes have certainly changed since the beginning of SEO, where the objective to winning the game was to just concentrate on a few keywords. Today, it’s also about researching your competitors – both direct and indirect – to see where they’re ranking and what they’re doing to get there. Fortunately there are a plethora of […]
READ ARTICLELike many things in the business world, Search Engine Optimization (SEO) has changed dramatically since the early days, and continues to do so. Thanks to things like Google constantly tweaking their algorithms, marketers and content creators need to be crafty and smart with their SEO strategies. Gone are the days of just using your keyword […]
READ ARTICLEIf you took a poll and asked people to explain what exactly Public Relations is, you’d most likely hear “press releases” repeated time and again. But obviously there’s a lot more to it than that. PR is the business of persuasion where it is their job to convince an audience – both inside and outside […]
READ ARTICLEFor smaller businesses that don’t have the power of supply chains and distribution chains to always compete for the lowest prices, the next best way to compete in the online marketing realm is to concentrate on customer experience and customer service. And yes, there is a difference. Knowing how to utilize your customer’s reviews of […]
READ ARTICLEWhen it comes to building our websites, we sometimes tend to believe that the more info we have on there, the better. But that’s not exactly true. Bogging down your website with images and content and code that is unnecessary and slows down your site is a big negative in Google’s eyes. If your website […]
READ ARTICLEA dashboard is an information management tool that allows you to take control of the business and dig deeper into the “how” and “why” of where it’s been and where it’s headed, by tracking key KPIs and other key data points relative to your business. Dashboards help to calibrate the business, to not only make […]
READ ARTICLEYou may think that the same SEO tactics apply to all instances, but you’d be wrong. Sure, it all starts with good keyword research. But ranking for Google is drastically different than ranking for YouTube. Not every video is lucky enough to go viral on its own, so utilizing tips like saying the keyword in […]
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