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It's pretty common these days for businesses to use Facebook ads for business, but have you considered the power of YouTube ads? Everyone knows that video is a powerful way to capture your potential audience's attention, and even more than Facebook, people turn to YouTube to find answers to problems they're having.

Really, AI has been around as long as computers have. But over time, AI and machine learning have been able to take over certain functions in more concise, error-proof, and productive ways than humans can. We have benefitted from this in ways that encompass Netflix being able to recommend the kind of shows we like based on our viewing history, all the way to bidding on PPC ads on our behalf based on certain data it's picked up from the various platforms.

Businesses are always looking to find creative ways to target their audience, and geo-fencing fits that role perfectly. By setting up a geo-fence - or a virtual boundary - a business can trigger push notifications, text messages, alerts, and even targeted advertisements, to deliver location-based marketing data.

Not all entrepreneurs and business owners are also financial wizards. That's why it's vital to make sure you have a person on your team that can pick up that task and do it in a way that shares your business growth vision, understands your needs, speaks to you in a way you understand, and doesn't just speak jargon.

Whatever your take on influencer marketing, you'll want to check out this week's guest, Angus Nelson. Angus is the president of Life of Dad, an influencer marketing agency and an influencer in his own right. He'll show you how your company can engage with influencers, and even help you determine if you're fit to be an influencer for someone else!

Whatever your take on influencer marketing, you'll want to check out this week's guest, Angus Nelson. Angus is the president of Life of Dad, an influencer marketing agency and an influencer in his own right. He'll show you how your company can engage with influencers, and even help you determine if you're fit to be an influencer for someone else!

Improvisation on stage can be a scary, intimidating thing. Sure, you have some rough guidelines and an end goal, but you're never quite sure of the twists and turns you'll take in the middle. Well, isn't business a lot like that, too? And just like the way an improv performer can reel in an audience with good storytelling, the same is true in business.

Let's say you've already heard about the benefits of Facebook groups from other business owners and now you want to try your hand at using it to promote your brand, products, and services as well. Once you decide why and how you'll use the group, it's a good idea to set up some rules and parameters for potential members to adhere to. You can even require they answer a series of questions before you determine if they're a good fit for the group. Proper vetting is important because the success and growth of your Facebook group really depends on consistent engagement in the group.

There's nothing quite like a live event--a conference, expo, or business networking gathering--to learn a connect with like minded people. However, too many people don't take full advantage of the opportunity. In today's episode we're going to talk about how you can get more out of any business event with a little bit of preplanning, whether you're a newbie or an old hand. Also, I'm going to be sharing some of what I picked up at Social Media Marketing World 2018 and what changes I'll be making to my own business.