Podcasts Podcasts

How can you stay competitive in today's marketplace? You need to be able to tell a better story. A story that resonates with your audience. That makes them feel something or tickles their funny bone. And to help you become a better storyteller, I asked Tamsen Webster to join us on this week's Agents of Change podcast.

One of the areas of social media and digital marketing that I find most intriguing these days is chatbots. These automated tools can help you quickly connect with prospects, customers, or just about anyone who you want to reach. 

This week, we focus on the challenges and opportunities that local businesses face when marketing and generating more leads w. expert Dorien Morin-van Dam.

It's not necessarily easy to build an online community community. But Dana Malstaff, aka Boss Mom, has done it successfully. And she's on this week's episode to talk about how she built an her online community, and everything she learned along the way.

I interviewed Sana Choudary on how to get more guest posting opportunities. The interview was incredible. It expanded my definition of what a guest post was, and Sana walked me through the exact steps she takes to get guest posting gigs all over the world.

Pinterest offers an abundance of benefits for businesses, and the best part, it doesn't have to be just content that you've created. You have the opportunity to build relationships with influencers, re-pin older content of yours that did really well to keep it alive and get more new eyeballs on it, schedule pins all at once to save time, and don't forget the benefits of group boards, where you can collaborate with others. A tweet has a limited shelf life, but a pin can last forever.

It's pretty common these days for businesses to use Facebook ads for business, but have you considered the power of YouTube ads? Everyone knows that video is a powerful way to capture your potential audience's attention, and even more than Facebook, people turn to YouTube to find answers to problems they're having.

Really, AI has been around as long as computers have. But over time, AI and machine learning have been able to take over certain functions in more concise, error-proof, and productive ways than humans can. We have benefitted from this in ways that encompass Netflix being able to recommend the kind of shows we like based on our viewing history, all the way to bidding on PPC ads on our behalf based on certain data it's picked up from the various platforms.

Businesses are always looking to find creative ways to target their audience, and geo-fencing fits that role perfectly. By setting up a geo-fence - or a virtual boundary - a business can trigger push notifications, text messages, alerts, and even targeted advertisements, to deliver location-based marketing data.

Not all entrepreneurs and business owners are also financial wizards. That's why it's vital to make sure you have a person on your team that can pick up that task and do it in a way that shares your business growth vision, understands your needs, speaks to you in a way you understand, and doesn't just speak jargon.