Category: Podcasts
A common misconception surrounding Google AdWords is that people think no one ever really clicks those ads that show up on the right hand side of the search page. But whether you personally do or not, someone sure is, as those ads account for 90% of Google’s revenue from advertising as a direct result of […]
READ ARTICLEIt is possible to build a business around your passion, people are doing it everyday. But aside from passion and commitment, what separates the successes from the failures? Making sure you are not a carbon copy of other businesses in your niche is a great first step. Think about how you can differentiate yourself, even […]
READ ARTICLEDo you know who the influencers in your business, industry or niche are? Do you know where to find them? These are the thought leaders that have built trust and credibility among their audiences through their products or services by creating great value. When you connect and engage with these influencers, you can begin to […]
READ ARTICLEAlmost any business can benefit from using Reddit as a marketing tool. Afterall, it calls itself the “Front Page of the Internet”, which is more than appropriate with it’s fascinating mix of interesting links, conversations, news and social commentary. It’s a community for sharing content and ideas and pieces of information that you find useful. […]
READ ARTICLEThanks to all of the digital marketing and social media platforms available to us today, businesses have the availability to reach their customers on a global scale. But what if you’re looking to concentrate on a more local level? Learning to expand your local footprint using these same platforms can be very important, too. Once […]
READ ARTICLEIf you’re looking for a way to up the ante with your marketing repertoire, why not add video to the mix? It can be a great way to build brand trust and loyalty with your audience, as well as add another level to your marketing strategy. You don’t have to have a lot of experience […]
READ ARTICLEYou can put a lot of time and effort into your Facebook ads, but if no one is reading or clicking on them, then what good are they? Every Facebook ad you create should be about results. And to get the results you want you need to stay ahead of the curve and pay more […]
READ ARTICLEBeing part of a startup is an exciting time. There’s a reason why people compare it to a rollercoaster ride! The ups: You’re filled with passion about creating something that will bring value to others. There’s a certain energy that fuels your dreams–no, that’s not the Red Bull–and allows you to take on new challenges […]
READ ARTICLEMarketers are always looking for advice on their email campaigns. How often should they send out emails, how can they improve open and click through rates? Segmenting is an often overlooked and misunderstood tactic, but a very important one. Too often marketers are concerned more with quantity over quality when it comes to their email […]
READ ARTICLEAlmost out of nowhere, live mobile video streaming has seemingly become the newest craze. But is it a fad or is there really some benefit to it? With multiple platforms and apps offering this option, could this be the new frontier in social marketing? Streaming content online isn’t a new concept, but more and more […]
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