634 episodes | 599K+ downloads

Digital strategist Irwin Hau on why traffic isn't the problem, your website is, and the four questions every page must answer to convert visitors into leads.

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Kaila Vander Horn of Speedwork shares how to build real trust and thought leadership on LinkedIn organically, without a big team, big budget, or daily posting.

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Trial lawyer Jennifer Gardner reveals the neuroscience of storytelling, why emotional honesty beats data dumps, and how showing your flaws builds trust.

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Nick Cohen of Matador shares how small law firms and local businesses can outrank bigger competitors with SEO, reviews, and AI search (GEO) strategies.

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Email marketing strategist Allea Grummert shares how welcome sequences turn brand new subscribers into loyal readers, engaged fans, and future clients.

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Measurement consultant Kyle Akerman shares how small marketing teams can turn analytics into smart decisions in just 25 minutes a week. No overwhelm required.

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AI strategist Lisa Monks explains how NotebookLM's source-grounded approach helps marketers repurpose content, train staff, and build on-brand slide decks.

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Learn how to use AI tools like Midjourney to create scroll-stopping graphics, build a distinctive visual brand, and stop producing AI slop.

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Stop chasing AI citations. Tom Rudnai's research reveals how LLMs really shape buyer decisions, and what marketers should do about it.

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Marketing attorney Sharon Toerek breaks down AI legal risks for agencies and small businesses, covering IP, contracts, policies, and protecting your work.

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