Posts Categorized: Email Marketing/List Building

How to Build Anticipation into Your Marketing Campaigns – Reese Spykerman

Email marketing is a powerful way to keep your audience engaged with your business and build brand awareness. But it can also create “email fatigue” among those receiving them over time. So what’s the best way to grab your customer’s attention AND keep them wanting more? According to Reese Spykerman, the answer is Anticipation Emails…. Read more »

The New Rules of Email Marketing

By now you know the importance of an email list for your business. But are you using those email addresses wisely and strategically, or are you just bombarding your clients – and prospective clients – with emails that will eventually cause them to remove themselves from your mailing list? One of the biggest mistakes businesses… Read more »