By now you know the importance of an email list for your business. But are you using those email addresses wisely and strategically, or are you just bombarding your clients – and prospective clients – with emails that will eventually cause them to remove themselves from your mailing list? One of the biggest mistakes businesses… Read more »
In preparation of a recent presentation on building your email list, I discovered that our email funnels were a complete mess! I went in, cleaned them up, and I’ve noticed a surge in email signups since then. In this week’s podcast I share both the tips from the presentation as well as how… Read more »
If you took a poll and asked people to explain what exactly Public Relations is, you’d most likely hear “press releases” repeated time and again. But obviously there’s a lot more to it than that. PR is the business of persuasion where it is their job to convince an audience – both inside and outside… Read more »
