Category: Digital Advertising/Marketing
Like an aging car, as it gets older, you start adding things to it to keep it fresh. The same can be said for Google Analytics. Google has rolled out Google Analytics 4 as the future gold standard when it comes to measuring your brand, including clicks, views, etc. On today’s episode, our friend Chris […]
READ ARTICLEWe’ve heard this enough that it’s a permanent script running through our heads, “Content is king.” But how can we keep things fresh and interesting and engaging to our audience so it’s not the same old stale blog posts that we’re pumping out week after week? Luckily for us, Shaina Weisinger from Repurpose Home, is […]
READ ARTICLEIf your goal is to get more customers – and really, who isn’t trying to do that – then you need to be discoverable. Search is digital, even if you run a brick and mortar shop. Your customers are first going to go online to look for you, so the pressure is on you to […]
READ ARTICLEIn the world of marketing, we’re constantly planning, coordinating, managing, and measuring all of our campaigns, which includes many repetitive tasks performed across multiple channels. Thankfully, there are a plethora of all too eager tools out there designed specifically to help you automate most of these tasks. No doubt we’re all using a few here […]
READ ARTICLEJust what is the secret to creating great content? This is something every marketer wishes they knew the answer to. What it does not mean is to create insane amounts of content and throw it up on every platform possible – quantity does not equal quality in this equation. If you’re a technology, digital, and […]
READ ARTICLEWhen most people think of search, what immediately comes to mind for most advertisers and marketers is usually Google. But don’t dismiss the power of Microsoft’s Bing. What many don’t realize is that Microsoft actually gets much farther reach than they think, thanks to Microsoft powering a plethora of other search engines as well (AOL, […]
READ ARTICLEAs marketers, we all wish we had that magic crystal ball that could tell us exactly what out clients want. Well, there is a way we can put ourselves in our customer’s shoes by zeroing in on their emotional needs. Because the truth is, most people buy based on emotion over logic. Today’s guest, Wes […]
READ ARTICLEIn this current world of social platforms like TikTok and Instagram, we’ve all no doubt seen the influencer marketing boom hit like a ton of bricks. Celebrities, and even once unknowns, are thrust into celebrity courtesy of their ability to influence their large group of followers, are called upon by brands and companies to collaborate […]
READ ARTICLEEvery digital marketer could lecture you for days on the importance of SEO and why your business absolutely needs it in order to succeed in the online search game. But what they also should be stressing, is how to prove the ROI of SEO. Because after all, how can you improve on something – or […]
READ ARTICLEHow do you know if you have a content gap on your website? How can you find and fix what isn’t actually there? In this week’s episode, Alex Valencia shares with us how you can do a competitive analysis to uncover what content is missing from your website and keeping you from generating more leads […]
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