Category: Digital Advertising/Marketing
All brands say they want to be different, but very few actually take that jump and do it – or at least do it successfully. So what does it take to ‘wow’ the masses and elevate your brand above others? Denise Blasevick, of S3 Agency, fills us in on what to steer clear of and […]
READ ARTICLEHumans make 35,000 decisions every day. So once we understand that the way in which we present information makes a difference in what people are going to choose, it suddenly takes marketing our brand or products to a whole new level. Using techniques such as anchoring, priming and reciprocity, Melina Palmer from The Brainy Business, explains how […]
READ ARTICLEVideo is critical to your digital advertising, social media, and your sales funnels. With so many of your potential customers scrolling platforms like Facebook, Instagram, and YouTube, you’ll need to create videos that get attention. But what goes into a video that’s going to not only stop the scroll, but create awareness, interest, desire, and action? Krista Mashore is […]
READ ARTICLEWhether you call it the “buyer’s journey” or the “sales funnel”, the messaging for each stage needs to be appropriate. Discover what type of messaging and ads work for awareness, consideration, and decision. Brendan Hughes of Optily shares with us what works and what doesn’t, and how to attribute your sales to the right message and the […]
READ ARTICLEAre your Facebook Ads working as hard as you’d like them to? Do you find that the promise of leads and sales from advertising on Facebook hasn’t been fulfilled? Well, today we’re going to be diving into what most people are getting wrong with their Facebook Ads and how to fix it in your own […]
READ ARTICLEBranding plays a key role in the success of many companies you’re no doubt familiar with. But what about personal branding for yourself? Personal branding is vital to the development of your career. A successful brand self-promotes, it allows you to develop a unique personality, and can set you apart from others in your industry. […]
READ ARTICLEMarketing your business can be overwhelming for a small business owner. Social media posts, networking, figuring out which platforms to use, running digital ads… it’s all very overwhelming and yet we’re still left asking ourselves, “could I be doing more?” Stephanie Scheller, of Increase Your Impact, helps her clients take the guessing game out of […]
READ ARTICLEIt’s been said that storytelling is the key to sales because it hits that certain part of the buyer’s brain that resonates with them on a deeper level. It can warm up your audience by giving them real-life reasons and examples that they can relate to, as to why they need your products or services. […]
READ ARTICLEIf you’re looking for another way to increase traffic to your website, boost sales, and engage with your audience – and really, who isn’t – then Google Posts may be the best new thing you’re not currently using. They’re free, easy to use, and drive traffic to your website or landing page. Greg Gifford from […]
READ ARTICLEAll customers want and expect certain things from the businesses they conduct business with, good service, efficiency, and friendliness, just for starters. But what else can you, as a product or service provider, do to make sure you stand out from your competition? In other words, what makes you remarkable? With the help of Forrest […]
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