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Choosing the right email platform can feel like navigating a maze of features, price points, and hidden pitfalls – but it doesn’t have to. Robert Brandl, of EmailToolTester, breaks down what really matters when selecting an ESP, from deliverability and automation to cost models and customer experience.
How to Choose the Perfect Email Service Provider for Your Business
After nearly 28 years in digital marketing I’m still amazed at how effective email marketing remains—when done right with the right tools. While social platforms come and go, email continues to deliver consistently strong results for businesses of all sizes.
But here’s the catch: your results may only be as good as the platform you’re using.
That’s why I recently sat down with Robert Brandl, founder of EmailToolTester, to talk about navigating the complex world of Email Service Providers (ESPs). Robert’s company has made the Financial Times list of fastest-growing European companies twice in a row, and he brings 15+ years of experience working with both enterprise and small business email marketing.
What I appreciate most about Robert’s approach is his focus on practical, actionable advice rather than vague marketing speak. If you’re considering a new ESP or wondering if your current one is still the right fit, this guide will walk you through the essentials based on our conversation.
Understanding ESP Pricing Models (And How They Might Be Costing You)
One of the most eye-opening parts of our discussion was about pricing structures. Most business owners simply look at the monthly cost without understanding how different models impact their bottom line.
Here are the main pricing models you’ll encounter:
Free Plans
Several providers offer surprisingly robust free plans. Robert highlighted Kits (formerly ConvertKit) with its free plan supporting up to 10,000 subscribers. While this comes with limitations like a single automation workflow, it might be perfect for businesses just getting started.
Pay Per Contact
This is the industry standard used by MailChimp, Active Campaign, GetResponse, and most major providers. You pay based on your total number of contacts, with unlimited emails typically included. This works well if you’re sending frequent emails to your entire list.
But Robert pointed out a critical issue: “If you’re not sending that many emails, like you’ll say you only send once or twice a month, then you might be paying too much.”
Pay Per Email
Surprisingly, only one major provider—Brevo—uses this model. Instead of charging based on list size, they charge based on email volume (e.g., $29 for 20,000 emails per month).
This can save you hundreds of dollars if you:
- Send infrequent newsletters (monthly or quarterly)
- Only email segments of your list rather than everyone
- Run a seasonal business with fluctuating email volume
The MailChimp Trap
Here’s something I didn’t know until our conversation: MailChimp is the only major ESP that charges you for inactive subscribers—people who have unsubscribed, bounced, or been blocked. As Robert put it, “MailChimp will keep on charging you for these contacts unless you archive them or you remove them, and basically no other provider does this.”
This explains why our MailChimp bill at flyte has been creeping up despite our active efforts to clean our list!
Deliverability: It’s Not (Just) About Your ESP
We’ve all worried about our emails landing in spam folders. I asked Robert if some ESPs simply have better deliverability than others, and his answer surprised me.
“Last year there was this change with Yahoo and Gmail…one of the main changes was it’s now much more your responsibility to build up a good sender reputation through your sender domain. That means the ESP has less influence over deliverability than it used to have.”
In other words, choosing a reputable ESP matters, but your own email practices matter more. Robert shared several practical tips to improve deliverability:
- Create a “sunset flow” – After 3-6 months of subscribers not opening or clicking your emails, send them a final “are you still interested?” email. Remove those who don’t respond to improve your engagement metrics.
- Encourage dialogue – Add a simple sentence like “What are you currently struggling with? Just shoot me an email and let me know.” When subscribers reply, it signals to Gmail, Yahoo, etc., that your emails generate engagement.
- Ask recipients to forward your emails – This is an even stronger positive signal to email providers.
- Use double opt-in – While this creates an extra step for subscribers, it dramatically improves list quality and deliverability.
Essential Features For Small Businesses
With dozens of ESPs offering hundreds of features, it’s easy to get overwhelmed. Robert highlighted the most important capabilities for small to medium-sized businesses:
Automation Workflows
Almost every ESP offers basic automation, but look for visual workflow builders that make it easy to create complex sequences. Robert recommends Active Campaign and GetResponse for their robust automation capabilities.
Website Tracking
This underrated feature lets you track subscriber behavior on your website after they click through from an email. Robert explained: “For example, somebody went to your pricing page but didn’t purchase. And then one day later, you send them an automated email: ‘Do you need help with selecting a suitable pricing plan?'”
Only some ESPs offer this feature, and it can dramatically improve your conversion rates.
E-Commerce Integration
If you run an online store, Robert emphasized that integration capabilities should be your primary consideration. “If you use Shopify, WooCommerce, you want the ESP to integrate really well into your shop. Otherwise, it’s not going to be much fun.”
For e-commerce, he specifically recommends specialized platforms:
- Klaviyo
- Omnisend
- Active Campaign (especially for Shopify)
These platforms automatically pull product data from your store, making it easier to create abandoned cart flows and product recommendation emails.
AI in Email Marketing: Substance vs. Hype
Like every marketing tool in 2025, ESPs are heavily promoting their AI capabilities. I asked Robert which AI features actually deliver value versus which are just marketing gimmicks.
His most recommended AI-powered feature is send time optimization, which automatically delivers emails when recipients are most likely to open them based on their past behavior. This is especially valuable for businesses with international audiences.
As for AI content generation within ESPs, Robert isn’t particularly impressed yet: “In terms of real AI, of course, all of them have now AI text assistants in their email editors, but…I personally still use ChatGPT.”
What Robert would like to see more of is diagnostic AI that alerts you to potential problems: “What I would really like to see is more of AI diagnostics, AI alerts, like if your deliverability drops for, let’s say, Outlook…a warning like, ‘Deliverability dropped for Outlook. You should check what’s going on there.'”
Switching ESPs: Is It Worth the Hassle?
Many businesses stick with suboptimal email platforms simply because switching seems too complicated. I asked Robert about the potential pitfalls of migrating to a new ESP.
He acknowledged that you’ll likely see a temporary dip in deliverability and open rates when switching, but this should normalize quickly. The bigger challenge is recreating all your automations, segments, and templates in the new system.
Some providers like Active Campaign offer migration support, but Robert notes that “in the end, it’s still going to be money or work.” That said, if you’re unhappy with your current ESP or paying too much, the short-term pain is worth the long-term gain.
Finding Your Perfect ESP
At flyte, we’re currently evaluating alternatives to MailChimp, so this conversation couldn’t have been more timely for me personally. Robert has generously offered a free comparison template that breaks down the top seven ESPs across various criteria.
The spreadsheet includes a customizable tab where you can select features important to your business, and Robert’s team will provide personalized recommendations. You can find it at emailtooltester.com.
Final Thoughts
Email marketing remains one of the few digital channels where you truly own your audience. Unlike social media followers that can disappear with algorithm changes, your email list is yours to keep.
Choosing the right ESP isn’t just about features or price—it’s about finding a platform that aligns with your specific business needs, sending patterns, and growth goals. With Robert’s insights and comparison tools, I hope you can find the perfect fit for your business.
Finding the Right ESP for Your Email Marketing Needs Episode Transcript
Rich: My next guest is the brains behind EmailToolTester, an expert in all things email marketing. Over the last 15 years, he’s navigated both the enterprise and small business sides of email marketing. His company has made it into the Financial Times list of the fastest growing companies in Europe, two times in a row.
ToolTester HQ is based in Barcelona, where he works alongside his team of 10 employees. Today we’re going to be talking about ESPs, email service providers, and how to make sure your ESP is the right one for your digital marketing needs, with Robert Brandl. Robert, welcome back to the podcast.
Robert: Hi Rich. I’m really excited to be back. It’s actually the first time on the podcast. We have met at the virtual summits but not the podcast yet.
Rich: For some reason, I didn’t realize that you had never been on the podcast and you were only on the show. That’s good to know. So welcome for the first time to the Agents of Change Podcast.
Robert: Thank you.
Rich: Tell me a little bit about your journey, and how you became an expert in email marketing and founded EmailToolTester.
Robert: The journey began in 2006 already, so it’s been a long time. That’s when I worked for a digital marketing agency, more specifically it was email marketing. And there I mainly worked on the enterprise client side. So that’s where I learned the ropes.
And after leaving the agency, I started an affiliate business, ToolTester, which was mainly about website builders, e-commerce tools, that kind of stuff. But quickly after, I also dove into email marketing and more this time, not for enterprise email marketing, but for small business email marketing. That’s really where my passion is, helping those small businesses getting started with email marketing. And that’s how the journey began.
Rich: All right. So email marketing has been around for decades. I have been around for many decades, and I remember email marketing almost from the beginning when I started my agency, but it still remains one of the best digital marketing channels. Why do you think that is, considering all the new marketing channels that we currently have available to us?
Robert: Yeah, I guess a lot of people saw social media and they thought, ah, who needs email marketing? Let’s just go on Facebook. There you already have it. Like Facebook is not that relevant anymore, but email marketing still is.
I think often, people went to other platforms like social media. Or even SEOs now are coming back to email marketing. Niche site owners, these kinds of people, because they realize that email is something you own, your email list. Whereas the social media audience can be taken away from you quite easily. I think that’s how it came about, that email marketing is seeing that revival that it’s currently going through.
Rich: I would agree, I think right alongside having your own website, having your own email list is one of the few places that you really seem to own a property and have absolute connection to your audience, so great point.
Now when businesses are looking for an ESP, pricing is often a consideration, but not all ESPs have the same pricing structures. Can you explain to us a little bit about what are some of the different models that you see out there, and how can we determine which model might be best for our business?
Robert: Let’s break it down a little bit. Let’s start with the really nice pricing model, which is the free plan, which a lot of them have very attractive free plans. If you are just starting out, something like Kit, for example, they allow up to 10,000 subscribers, which is pretty amazing. Of course with some limitations. You only have one automation workflow, and you have to opt into their recommendation network. That means if somebody signs up on your website, then they will be recommended other creators from the Kit network. It’s maybe not everyone’s cup of tea, but it is an interesting option. MailerLite has really interesting free plans.
And then the standard model that almost all the ESPs use is pay per contact. So the bigger your contact list, the more you pay. And usually you have unlimited emails included. So that’s really great if you’re sending a ton of emails. So for example, MailChimp uses this model, Active Campaign, MailerLite, Get Response. Nearly all of them use this model.
The only thing is, if you are not sending that many emails, let’s say you only send once or twice a month, then you might be paying too much. Or let’s say if you only email a part of your audience, you’re not always emailing the full audience like only half of them, then you might be paying too much. Then a pricing model pay per email might be actually in more interesting for you.
But there’s only one provider I found that is using that model and that is Brevo. For example, they charge you for 20,000 emails per month, something like $29. And that same amount if you opt for 10,000 subscribers, for example. At MailChimp, Active Campaign, you might end up several hundred dollars for the same amount of emails in the end that you’re sending. So it makes a lot of sense to really carefully check how many emails am I going to send, how many contacts am I going to have? And I would take that into consider consideration.
Another thing is my friends at MailChimp, they are very good at extracting money. Not only by increasing prices almost every two weeks, but they are the only ones that charge you for inactive subscribers. So that is something to watch out for.
Rich: What are inactive subscribers? Are those people who have unsubscribed from our list, but we haven’t necessarily culled them yet?
Robert: Exactly. They have unsubscribed, they have bounced, have otherwise been blocked. MailChimp will keep on charging you for these contacts unless you archive them or you remove them. And basically, no other provider does this. So this is also an important consideration with regards of pricing models.
There’s another pricing model which is not very well known, which is pay as you go. It’s particularly good if you’re not sending much, like you are only sending every two months, for example. The thing is, I wouldn’t really recommend sending in such a frequency only every two months, four times a year, because then you cannot build a good sender reputation, and that might affect your deliverability negatively. I would aim for at least sending once a month so you can establish a good sender reputation.
But back to pricing. Yeah, basically you have pay per contact, pay per email, and I think that’s where you should make a choice.
Rich: Alright, sounds good. And so basically what we need to do, like you were saying, is assess our own email needs where we are right now as a business, and that can help us decide which one might be better for us, at least from a cost standpoint.
A couple things that I want to ask you about. One is about the model for Kit. And I’m not familiar with Kit, but it sounds like if I sign up for somebody’s email through Kit, I’m going to automatically be added to other lists that might be relevant for me, whether I sign up for them or not. Is that what I’m hearing?
Because one of the things I’ve noticed in the past few months is I’m getting all of these emails that I don’t remember subscribing to. And when I go to the ‘unsubscribe’ button, everything seems to be on Beehiiv. Do they have a similar model?
Robert: Yes. These are the new generation of created tools, and they have some, let’s call them “unorthodox” growth models.
I also want to mention that Kit was not always Kit. It used to be Convert Kit, just in case you’re wondering what the hell is Kit.
So yeah, these are these new creator tools, and they’re very good if you want to establish a paid newsletter, for example, or a newsletter that you monetize in any way. And for that reason, they have this recommendation network, like that’s what it’s called at Kit. And then the. When somebody signs up for your newsletter they’re given a choice of signing up for other newsletters. They don’t have to, it’s okay optional. But very often it looks like you have to click that button in order to proceed, but then you are being subscribed to all these newsletters.
So I’m doubtful about the quality of all these subscriptions. They are probably not always good, but I also do think that it can be a growth model if you find the right partners in your space and work together with them.
Rich: I think you’re being generous with the term “unorthodox”, but I’m going to let that one slide. I will say, I see the benefit for a platform like that, from the creator standpoint. I don’t think it’s so great from the subscriber standpoint because I find myself spending more time than I want to unsubscribing from lists that I am pretty sure never signed up for. But we’ll let it go at that.
Price is obviously a driving factor when it comes to our email marketing, but I would hate to just go for the cheapest option if deliverability was poorer. Is there any real difference between the major players out there when it comes to ESPs about deliverability? Do you have any that you find are just better at delivering emails, or are they all at the same level and that’s not the biggest factor?
Robert: It’s a very good and also relatively complicated question. Because at Email Tool Test we are famous for our deliverability tests that we ran twice a year, and we sent a couple of hundred emails and checked how they place in the inboxes, whether they go to spam or inbox. And the thing is that last year there was this change with Yahoo and Gmail and how they changed the sender requirements. And one of the main changes was it’s now much more your responsibility to build up a good sender reputation through your sender domain.
That means the ESP has less influence over deliverability than it used to have. Still, they need to provide a good IP address that they’re sending from. And that all the main ESPs you can be sure of that they will give you an IP address that is not blacklisted, because that would be terrible. The thing is, there are still differences, but for us we’ve actually stopped these deliverability tests because we couldn’t get results anymore that made sense.
So there are still differences, but I wouldn’t overestimate the influence of the ESP. I would look out for things like, do they keep spammers off the platform. And usually a good indicator is if a lot of people are complaining online that MailerLite didn’t accept me as a customer, or Brevo shut down my account. Usually, it doesn’t sound good, but in fact it’s a good sign. Because I’ve heard several of these stories and usually people were just spamming. That’s why they shut them down.
And if the ESPs do their homework, that’s great news because that means they will keep the spam out. And because you are sharing the sending IP address with other clients, you want to make sure these are good clients and will not spam us.
Rich: You mentioned, I know we’re talking mostly about ESPs today, but you said that one of the biggest factors on deliverability is sender reputation. You also mentioned that we should be sending at least once a month to improve or keep up our sender reputation. Are there any other things that we as marketers or business owners can do to have good sender reputation so that our emails end up where they’re supposed to be?
Robert: The main thing to consider is that it’s important that people actually want to receive your emails. If you are sending emails that they are not opening, they don’t click the links in the emails, then that’s a pretty bad sign. And the mailbox providers like Gmail, Yahoo, they will see , and they will realize that your emails like pretty quickly, they delete them. Sometimes without even opening them. And if that happens too much, they will eventually move them into the spam folder.
So there are some tricks you can use. For example, in your newsletter you can add a little sentence like, “What are you currently struggling with? Just shoot me an email and let me know”, to establish a dialogue with your subscribers and that would will help your deliverability. Because the mailbox providers see that, okay. They’re talking to each other, that’s a good sign.
Or get them to forward your emails to a friend, that’s possibly even a better sign because your email is important enough to be forwarded to someone else. So there are all these little tips and tricks that you can use to get better deliverability.
The other thing is also to, if you are already seeing problems with your deliverability, you can also use double opt in. For example, when an email gets sent to be confirmed and unless the recipient confirms they won’t be added to the list. That is also something that can improve your deliverability. Of course, if you don’t have any deliverability issues, then you may not need to use it. That’s really up to you.
Rich: All right. And so I’m wondering, I know that a number of these ESPs have tools built in where you can see if somebody hasn’t opened up your email in six months or whatever the timeline is, or haven’t clicked on a link, that you can actually either send those people a special message that said, “Are you still interested in getting this email? If so, hit reply or click this button”, and if not, you remove them automatically. Is that another way that you might protect yourself from basically getting the Gmails and Outlooks out there to look unfavorable on your email sending or your sender reputation?
Robert: That’s a very good point, especially if you’re not using double logged in. You’re going to get the odd spam signup. Usually you’re getting plenty of them. I think if you’re not using double logged in, at least you should use a capture in your signup form. That’s a little tip.
And yes, you should have a sunset flow where after a certain period that depends really on each business. It can be after three months. It can be after six months of them not interacting with your emails at all, not opening, not clicking, that you send them a final email asking them to reconfirm the subscription. If they don’t click the link, then you just remove them. And then you should see your open rates and click rates improve over time if you’re doing this on a regular basis.
Rich: I love that, sunset flow. Definitely going to work that into some conversations around the office.
Getting back to choosing the right ESP, what are some of the essential features these days that small to medium sized businesses, SMBs, should look for in an email provider?
Robert: A very important feature, of course, is automations. That’s always something I would look at because there are sometimes big differences.
Most of the ESPs, they have these nice workflow charts where you can set up the automation in a nice visual way, but they differ in a lot of ways. Like to start automations, you have limited amounts of triggers with some ESPs. So if you want really advanced automations, Active Campaign is a good one to get responses very strong with automations, what they do.
And that’s a very important feature that I think most of the small business email marketing services don’t have is website tracking. That means the ESP gives you a tracking code that you put on your website, which allows you to track the behavior of your subscribers on your website. So when they can identify them, they will track what pages they visited. And then based on that you can run an automation.
For example, somebody went to your pricing page but didn’t purchase. And then one day later you send them an automated email like, “Do you need help with selecting a suitable pricing plan?”, for example. So that is really powerful and that would really, if you are into automations, I would really look for this website tracking feature.
Rich: Yeah, I can see how powerful that would be. I think a lot of people don’t think about marketing automation unless they’re in e-commerce. So for those e-commerce listeners out there, what are the key features or automations that they should be looking for in an ESP?
Robert: In terms of key features for e-commerce, I would say that integrations is super important. If you use Shopify, WooCommerce, whatever, you want the ESP to integrate really well into your shop in your e-commerce platform. Otherwise, it’s not going to be much fun.
And yeah, there’s Omnisend as a ESP and Klaviyo. They have really good integrations into these main e-commerce platforms for that reason. I wouldn’t look so much at the rest of the non-e-commerce specialized ESPs, but rather really go to Klaviyo and Omnisend, because these two are really good for e-commerce. Active Campaign also has a very good e-commerce integration, especially with Shopify.
But in this case, yeah, it’s really important to look at the integration that just works. And then of course the e-commerce ESPs, they have very specialized automations that are very geared to e-commerce, and you can add products very easily because they pull them from your store. And yeah, these are things that I would look at as an e-commerce business.
Rich: Alright. Now some platforms I know offer powerful automation and CRM features. For SMBs that may not be sure if they need these, what are the ones that are most important in your mind? Or what are some of the ways that we should know that it’s time for me to start considering an ESP that has CRM features built in?
Robert: It depends a bit. Many businesses, they already have a CRM. Then I would look at the integration, that there’s a good integration with the ESP. If you don’t have a CRM, but I guess businesses will have a feeling if they need a CRM, because they have trouble organizing their customer data.
If that’s the case and you don’t have an ESP yet, then it’s a good idea to find an ESP that has a good CRM integrated already. There are some good options, like Active Campaign comes to mind again, which is on the expensive side. There’s HubSpot, of course, which is even more expensive and complicated. But there is also Brevo that has a CRM feature. It’s tiny compared to Active Campaign or HubSpot, but for smaller businesses, it can still do the job of organizing your contact data so that you can also manage pipelines and sales processes through the CRM. So I think for that, it’s really useful.
Rich: All right. Now the idea of moving from one ESP to another can feel challenging, even overwhelming sometimes, with everything else that we have going on in our business. What are some common pitfalls that we should avoid when switching from one ESP to another? And does switching affect our deliverability? Does it impact our sender reputation?
Robert: It most likely will impact your deliverability for a short period of time because you’re going to have a new sending IP address, and that change might cause some turbulence, but it shouldn’t be something long term. So you’ll probably see your open rate dip.
The thing is also the new ESP might calculate your open rates slightly differently. So there might be a difference already by the calculation itself. But in the long run it shouldn’t, because the good thing is you are taking your sender reputation with you. In the end, you’re going to be just fine.
Of course, switching from one ESP to another, depending on your setup, depends a bit on how many registration forms do you have on your website? How many tags do you have with your old ESP? How many automations do you have set up? It can sometimes be quite a nightmare to replicate all that with your new ESP.
There are some ESPs that help you, that have tools and automatic services to move you from one to the next, or even have personal support. I think Active Campaign has personal migration support and we actually used it once. But the thing is, you know your business best and some support personnel, Active Campaign, they don’t have the same insight. So in the end it’s still going to be manual work.
But yeah, of course it is going to be work, but I would still consider changing. If you’re really unhappy with your ESP and they’re just charging too much, then it can be worth the effort to switch.
Rich: Alright. AI is everywhere. It’s in everything. What are some of the new AI powered features that we should be aware of?
Robert: The feature I like most, I’m not even sure if AI is part of it to be honest, it’s ‘send time optimization’. Because we are sending worldwide emails and it was always so hard to find a good time to send this email. And ‘send time optimization’ will just look at when does a recipient usually open their email, and then just send it in a similar time than the email that was opened before. So I’m not even sure if it’s AI, but that’s a very useful feature indeed.
In terms of real AI, of course all of them now have their email editors, there are some AI text assistance. But I personally, I still use ChatGPT. In the team, we use Google Docs to edit the content of the emails, so I wouldn’t even, I write the email directly in the email marketing tool editor. I don’t think that’s the best idea.
Of course for subject lines, AI is wonderful because that’s where AI really shines, headlines, subject lines. And they all have it integrated, but you can also use it in your AI tool of choice externally. And in our case, ChatGPT already knows our business, knows me, knows what I like, so it’s going to be easier to get good results quickly with my personal AI tool.
Other features are, well Active Campaign, for example, they have a segmentation builder, so you can describe the segments that you want more or less. The same goes for automations. They have suggestions, AI suggestions for automations. And you can get inspired and then by one click they create a workflow for you. But it’s more or less like a template. So I don’t see the big AI impact in that yet, it’s a bit gimmicky still, the AI and email marketing tools.
But what I would really like to see is more of a diagnostics, AI diagnostics, AI alerts. If your deliverability drops for, let’s say Outlook, and probably also don’t need AI for that, but that there is a warning, like “deliverability dropped for Outlook, you should check what’s going on there.” AI could maybe suggest solutions then. But that’s still something that I haven’t seen yet. It’s just what I would like to see.
Rich: Sounds like a great tool, because I know that a lot of us are not necessarily looking at our email marketing reports with the same gusto that you are, Robert. So that would be a great tool to have. If it alerted me that suddenly my Outlook deliverability has gone down so that I know I need to look into that.
This has been incredibly helpful, and if people want to learn more about you, Robert, more about EmailToolTester, where can we send them?
Robert: Of course to emailtooltester.com. What I have for your audience is a comparison template, ESP comparison template. It’s a Google spreadsheet that lists the top seven ESPs, it possibly can save hours of work of your own research. So you just download that spreadsheet and check out the different criteria that are important for you.
And there’s even another tab in that spreadsheet where we list all the possible features that you could ever imagine from an ESP. And you can just take what is important for you and send it back to us, and we’ll analyze it and send some recommendations for you, if that’s of help. And yeah, you can find that on our website as well. And hopefully, Rich can link it in the show notes.
Rich: I absolutely will. And I’m going to go check it out myself right after we finish this call. Robert, thank you so much as always for coming by and helping us out with our email service provider issues.
Robert: You’re welcome. But Rich, before you go, I have one more question. What’s the ESP you use? We don’t know that yet.
Rich: We are currently using MailChimp. I say ‘currently’ because we have been looking at some other options. We did look at Active Campaign, and if I’m being transparent, we actually pulled back from that in part because of the cost. So we’re still on the hunt for whether or not MailChimp is going to continue to be our ESP going forward or if we’re going to be looking at other options. But I will be sure to use your cheat sheet to see which ones are probably the best for flyte and for The Agents of Change.
Robert: Awesome. Let me know how it goes.
Rich: And then we’ll have to have you back to talk about whether we made the right choice or not.
Robert: Oh, perfect. Yes, I would be glad to.
Rich: Thank you, Robert. Appreciate your time today.
Robert: Thank you, Rich. It was awesome.
Show Notes:
Robert Brandl is the founder of EmilToolTester, a platform that helps businesses find the best email marketing software for their needs. Robert is passionate about demystifying email tools and making powerful marketing accessible to small businesses. Be sure to connect with him on LinkedIn. And don’t forget to download his ESP comparison template to help you easily sort through your options.
Rich Brooks is the President of flyte new media, a web design & digital marketing agency in Portland, Maine, and founder of the Agents of Change. He’s passionate about helping small businesses grow online and has put his 25+ years of experience into the book, The Lead Machine: The Small Business Guide to Digital Marketing.