Boost your business and generate income by creating and marketing online courses! No matter your industry, online courses can establish your brand, increase awareness, and showcase your expertise. Nicki Krawczyk, creator of the Circuit Sales System, explains how online courses help us educate customers, demonstrate industry leadership, and expand our offerings to help grow our business.

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As marketers, we should be using data to paint a clearer picture for us about the people who are already buying from us, as well as get a better understanding of who’s likely to become our next customer. It’s those patterns that will help us get with where we want to go next with our marketing. Phil Case explains how data driven information can really accelerate our understanding of who our customer is and how to best engage and interact with them.

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Now that we’re becoming more experienced at using AI tools, how do we make sure all of the content out there isn’t just AI generated? Madelaine Lambert of Originality.ai teaches us how to become “AI sleuths” to differentiate how certain content was created….and possibly even how to outsmart the AI detection software.

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Join us as we explore how authenticity takes center stage, making TikTok an invaluable tool for businesses seeking meaningful connections with their audience. Keenya Kelly is here to enlighten us on the captivating world of TikTok and its role in shaping the future of digital marketing.

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AI is reshaping the landscape of idea generation and strategy development, providing an unparalleled blend of creativity and strategic advantage. How many of your current tasks could be streamlined – saving you time, money, and frustration – that you’re not utilizing AI for? Mike Kaput from Marketing AI Institute shared valuable insights on how to leverage AI effectively within your business.

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Customer service isn’t a race, but speed matters. Quick issue resolution defines good service, boosting customer satisfaction and sales. Regardless of your industry, there are universal strategies to expedite service. Jay Baer shares his well-researched tips for improving the speed of service and achieving greater customer satisfaction.

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Social media expert Kasia Johnson from Merge Forward believes organic posting to social media still matters. Discover how your brand can leverage authenticity and behind-the-scenes video to boost your social media presence. Kasia also reveals how getting your team involved in content creation can expand reach and engagement.

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What impact will AI and generative tools have on the future of SEO? Alexander de Ridder of SmythOS dives deep into how the supply and demand for these tools can dilute website traffic, and just how to come out a winner in the long game.

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Learn the secrets of understanding customer behavior and effective marketing from Debbie Levitt, founder of Delta CX! Discover how to navigate buyer’s minds and avoid stereotypes in a customer-centric approach.

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It’s critical to create copy that connects with your customer, but is AI a tool that will help you accomplish that goal, or will it lead to generic copy that doesn’t serve you or your audience? Discover how employing AI tools can rescue your time, budget, and supercharge productivity but also the pitfalls you need to avoid. Join Abby Wood from The Content Lab as she shares her dos, don’ts, and must-know warnings about AI and content creation.

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