Posts Categorized: Podcasts

Unpacking a Successful Facebook Ads Campaign – Jason Hunt

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Not getting the results you want from your most recent Facebook Ads campaign? Was it the creative? The targeting? The bid?

In this week’s episode we unpack a wildly successful Facebook Ad to better understand what works and what doesn’t. Jason Hunt, of Merged Media, was gracious enough to share some details of a marketing campaign he recently did for a small local company that was a roaring success and the lessons he learned.

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How the RIGHT Type of PR Improves Your Search Rankings- Dmitry Dragilev

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How the RIGHT Type of PR Improves Your Search Rankings- Dmitry Dragilev

To some people, Public Relations seems like this mysterious and intricate job reserved for people that have spent their careers making a lot of important and influential connections with big names in various industries and professions. And although that may be true for some in the business, even a PR expert like Dmitry Dragilev promises that you can actually do it on your own and still achieve similar success.

If you have a compelling story, you can get the interest of journalists. And once you have that, there are some tried and true strategies that will help you gain access to personal contacts, backlinks, and leverage yourself as an expert.

 

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Improving Customer Experience Online and Off – Jay Baer

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If we’ve learned nothing in this digital age of social media domination, it’s that businesses need to up their game when it comes to customer service because it is more front and center than ever before. And as a brand advocate and customer experience expert, Jay Baer has seen how businesses can turn an unhappy customer into a raving fan for life, if they just follow a few key rules.

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