Google Posts – Think Conversion, Not Optimization – Greg Gifford

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If you’re looking for another way to increase traffic to your website, boost sales, and engage with your audience – and really, who isn’t – then Google Posts may be the best new thing you’re not currently using. They’re free, easy to use, and drive traffic to your website or landing page.

Greg Gifford from SearchLab stops by to gives us the facts about the creative ways you could be using Google Posts, and why you should be using them to get a leg up on your competition (who probably isn’t using them).

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How to Differentiate Yourself Online and Off – Forrest Dombrow

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All customers want and expect certain things from the businesses they conduct business with, good service, efficiency, and friendliness, just for starters. But what else can you, as a product or service provider, do to make sure you stand out from your competition? In other words, what makes you remarkable?

With the help of Forrest Dombrow, we dig into what businesses can do to differentiate themselves from their competition.

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What You Need to Know About GA4 – The Next Google Analytics – Chris Mercer

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Like an aging car, as it gets older, you start adding things to it to keep it fresh. The same can be said for Google Analytics. Google has rolled out Google Analytics 4 as the future gold standard when it comes to measuring your brand, including clicks, views, etc.

On today’s episode, our friend Chris Mercer returns to the show to tell us what every marketer needs to know about the new GA4, how it differs from Google Universal, and how it will change the way you’re measuring your marketing efforts.

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