Posts Categorized: Podcasts

The 2017 Rules of Local Search

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Staying ahead of the Google algorithm curve can be frustrating. Just when you think you’ve made some headway, they change it again. You need to remember that what works on Google today may not work tomorrow, so be prepared.

A couple strategies to strongly consider that certainly don’t look like they will change as far as Google search is concerned, are making sure your website is both fast loading and mobile optimized. And don’t underestimate the power of the customer review. Google puts a lot of stock in how others perceive your business as a means to determine if you rank high in their eyes, so acquiring and maintaining a robust selection of customer reviews is also a great way to impress Google.

 

 

 

 

 

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How to Create Videos Worth Watching – @funfoodsyt

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Video is a great way to interact with your audience. Finding creative ways to reach your followers on all of the platforms they’re hanging out on and redirecting them to your YouTube channel can mean the difference between success and failure. So how do you cater to all of the different algorithms that each platform puts in place to ensure you get maximum reach?

The key is trying different things and seeing what works. You have to remember things like using a YouTube direct link won’t go over too well with Facebook, and if you do that, you’re going to be penalized in terms of the reach they’ll allow you. So get creative, use URL shorteners, and always engage your audience so they know you appreciate them.

 

 

 

 

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The Power of ReContent with @AnaTrafficCafe

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You’ve spent a great deal of time crafting and publishing the perfect blog post, are you getting all you can out of that content? Repurposing your content allows you to get more mileage out of the content you’ve created.  It’s not that there’s extra work to be done, it’s that you’re able to get a lot more out of one valuable piece of content than having to continuously create new pieces of content all the time.

Content repurposing is an essential part of content marketing, not just on your website, but it allows you to branch out and find your audience on all the platforms and in all the places that they’re hanging out, while at the same time saving your time.

 

 

 

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