Posts Categorized: Podcasts

StoryBrand: How to Tell More Compelling Stories for Your Business – Josh Cantrell

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One of the best ways to create a rapport with your customers and earn their trust is through storytelling. When you learn to tell stories that customers in all points of your sales funnel can relate to, you’ve made your product or service that much more valuable to them.

The ideal way to create your stories is to have a brand script in place, with carefully chosen words that resonate specifically with your customers. Your brand is about customer perception, so you need to be able to tell stories that substantiate and embody the challenges and experiences of your customers. Josh Cantrell helps clients create these scripts using a 7 point plan for effective storytelling.

 

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Getting the most from your LinkedIn connections – Thomas Libby

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How Sales Professionals Use LinkedIn for Prospecting - Thomas Libby

There are definitely best practices to consider when it comes to utilizing LinkedIn. For one, don’t just park you resume there and wait for the job offers to come rolling it – it’s not going to happen.  But if you follow the sage advice of Tom Libby from Diversified Sales Solutions and Smarketing Connect, you will undoubtedly see your LinkedIn network grow in more ways than just numbers alone.

LinkedIn isn’t just a game of who can get the highest number of connections. It’s a quality over quantity strategy that determines this winner.  So optimize that profile, be engaging and helpful, post at least once a day for visibility, and for goodness sakes, don’t attack new connections with an immediate sales pitch!

 

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How to Integrate Online Video Into Your Marketing – Lou Bortone

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How to Integrate Online Video Into Your Marketing - Lou Bortone

Regardless of the excuses you keep coming up with for not including video as part of your marketing plan, if you’re serious about growing your business, you can’t put it off any longer.

According to Lou Bortone, thought leader and video pioneer since the launch of YouTube, video is must-have marketing. You know the saying, “a picture is worth 1,000 words”? Well, video is worth even more. It’s creative, it’s inexpensive, it’s easy, and it’s incredibly powerful when it comes to connecting with your audience in a more personal way.

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