Posts Categorized: Podcasts

How to Use Marketing Dashboards – @danfaggella

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A dashboard is an information management tool that allows you to take control of the business and dig deeper into the “how” and “why” of where it’s been and where it’s headed, by tracking key KPIs and other key data points relative to your business. Dashboards help to calibrate the business, to not only make more money but to also support the customers. If you’re seeing a dip in customer satisfaction, you also need to know why the numbers are down. Dashboards give you the granularity to know how and where to take action.  

In Dan Faggella’s case, dashboards allowed his businesses to not rely only on him, and thus was instrumental in allowing him to sell his companies for 6 and 7 figures each, by showing that they could essentially steer themselves without relying solely on him to succeed.

 

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What’s New In YouTube SEO – @backlinko

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You may think that the same SEO tactics apply to all instances, but you’d be wrong. Sure, it all starts with good keyword research. But ranking for Google is drastically different than ranking for YouTube.

Not every video is lucky enough to go viral on its own, so utilizing tips like saying the keyword in your video, concentrating on quality over quantity, being mindful of video length & good descriptions, engaging your audience, and piggybacking on the success of videos with the same keyword, just might help boost your vids and get you some amazing traffic.

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How Small Biz Can Beat Big Biz at Google – @stonetemple

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Every business needs to know what language their customers are using because that means you can relate better to them. When you relate to them in a way they understand, they will buy your products and services. And this is why SEO is so important, it makes your website easy for both users and the search engine “robots” to understand when you cater to what they’re looking for.

The best way to speak the language of your potential customers is to do some research into what they’re “saying” when they go searching online, by looking at keywords. When you can narrow down the key search words that are most commonly being used, you are that much more likely to rank higher in Google search. And then you can take it even further and see what keywords your competitors are using and how those stack up against your own keywords.

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