Posts Categorized: Podcasts

What Does Influencer Marketing Look Like In the Real World? – Mike Allton

[ssba]

What Does Influencer Marketing Look Like In the Real World? – Mike Allton

Influencer marketing could arguably be traced all the way back to the 1800’s when the Conklin pen company wisely and creatively asked Mark Twain to say some nice things about their products. Influencer marketing has come a long way since then, especially if you’re a Kardashian. But just going for the big name is not necessarily the best strategy, says Agorapulse’s Mike Allton. Sure, you want a big name with recognition, but if their followers are in your product’s demographic or the audience most likely to use your product or service, then it’s just a waste of time and money.

And speaking of money, another cool thing about influencer marketing is the multiple tiers it allows you to work with in terms of the relationship and compensation plan you have with influencers. If you do it right, it can prove to be a lucrative arrangement for both parties.

(more…)

How to Do Keyword Research for Any Industry – Cyrus Shepard

[ssba]

Successful SEO starts with keyword research. Moz’s Cyrus Shepard reminds us that you need to rank for what people are actually searching for, not what you think they’re searching for. That means truly understanding exactly what a keyword is, and prioritizing keywords by potential. Uncover more ideas by determining what keywords your competitors are ranking for.  Yes, you can actually do that.  Why recreate the wheel when they’ve already done some of the heavy lifting for you?

(more…)

How to Inject Creativity Into Your Next Marketing Campaign – Caitlin Halpert

[ssba]

How to Inject Creativity Into Your Next Marketing Campaign – Caitlin Halpert

Like every industry, digital marketing also has their list of “best practices” that you’re told to follow. And while there is certainly some truth to that, Caitlin Halpert from 3Q Digital, can attest that with a little creative “pushing of the boundaries”, and letting the data from your creative testing do the talking, you just may find you’re driving more growth and efficiency through these new ideas.

 

 

 

(more…)