When it comes to creating the content on your website that will probably rank well and drive leads, it’s got to be a combination of doing a little bit of keyword research, but also paying attention to the past conversations you’ve had with clients and prospects on your website and in person. This is even more vital with niche marketing.
Ana Raynes, digital marketing expert at Simplified Impact, knows you need to think outside the box to get attention in niche marketing. It’s a very particular kind of marketing because your audiences tend to be much smaller, the traffic that you drive to your site is going to be much smaller, but your sales are bigger. You’re really flipping the way you think of SEO on its side, when it comes to niche marketing.