Posts Categorized: Podcasts

Facebook Chatbot Strategies for E-Commerce Sites – Steve Chou

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Facebook Chatbot Strategies for E-Commerce Sites - Steve Chou

Steve Chou has cracked the code on how to effectively communicate with his customers online.  

By successfully utilizing Facebook Messenger’s marketing opportunities – i.e., chatbots – he’s been able to find an alternative way to communicate with his customers outside of email, find new ways to get his content out there, use customized segmentation for different audiences, and increase his open rates and revenue per subscriber. It’s all about spreading things around and having multiple ways to reach people, instead of just putting all of your eggs in one basket.

 

 

 

 

 

 

 

 

 

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What’s Working Now for Marketing Your Local Business – Bruce Irving

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After running a couple of pizzerias and having to figure out the promotion and advertising on his own, Bruce Irving turned his pizza shop business into a full on restaurant marketing juggernaut, helping not only his own businesses, but others see dramatic growth as well. Since he started in those pre-social media days and was still finding success, he quickly saw the advantages that social media could play – especially in local business – and adopted marketing plans on platforms such as Facebook and Instagram because of their incredible targeting abilities, as well as the reasonably priced paid marketing options, ability to run promotions/contests, use video, and even chat bots.

 

 

 

 

 

 

 

 

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LinkedIn Ads: Everything You Need to Know – AJ Wilcox

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LinkedIn Ads: Everything You Need to Know - AJ Wilcox

When businesses go looking for expert advice on how to drive business growth through LinkedIn, AJ Wilcox has earned that reputation for knowing exactly how and when to utilize LinkedIn’s numerous advertising options.

In terms of cost per click, LinkedIn is higher than other platforms. But what it does really well is allow for more niche target capabilities on a platform that already has the right people in the right mindset to become leads that convert at a much higher rate.

 

 

 

 

 

 

 

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