Posts Categorized: Podcasts

How to Redesign Your Website The Right Way – Chris Dayley

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How to Redesign Your Website The Right Way – Chris Dayley

When considering a website redesign when you already have an established audience, the last thing you want to do is change everything on them that’s going to give off not only a different look, but a different feel. Chris Dayley urges us to remember that your website is not for you, it’s for your users, your customers, and your clients. And you need to keep that in mind when you’re undergoing a redesign.

There needs to be a strategic approach when it comes to website redesigns. That includes a great deal of testing, research, and analysis to figure out what works and what doesn’t. It also helps to take advantage of tools like heat maps and customer surveys.

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Getting Started with Google Data Studio – Mercer

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Getting Started with Google Data Studio - Mercer

We’ve been told time and again that we need to be measuring our marketing efforts. But what exactly does that mean? Checking your Analytics is a good first step, but any measurement marketing expert, like (Chris) Mercer, will tell you that you need to go deeper and be able to turn that basic data into insight and outcomes, and use that to drive strategy for your business.

Luckily, doing this has never been easier thanks to products like Google Data Studio, which allow businesses to manage data from a variety of sources and across multiple platforms. It will save you advertising dollars, increase conversions, and redirect your marketing strategies based on what the data is actually telling you.

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SEO for E-Commerce and Shopping Sites – Dale Bertrand

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SEO for E-Commerce and Shopping Sites

With its convenience, ease, and variety of offerings, more and more people continue to do their shopping online.  And with Google’s current algorithms, good guys really do finish first. So experts like Dale Bertrand are here to teach you the importance of creating an e-commerce site that will build trust, authority, and rank high with Google. And for that to happen, you should be focusing on things link building, reputation, content, and how you’re setting up your category and collection pages.

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