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What metrics are your company looking at to gauge your performance – and that of your clients – when it comes to marketing? How could you do a better job marketing, measuring and reporting those results? The answers, according to Dustin Clark of Element Three, lies in your marketing value chain. By using this strategy, you’ll be able to not only see your bottomline, but explain exactly how and why you got there.
Podcast: Play in new window | Download
Podcast: Play in new window | Download
Have you noticed that your blog traffic is dropping off? Or that certain posts aren’t bringing in as much traffic as they used to? Perhaps you’ve been blogging since 2005 and you’ve got a lot of blog content that’s no longer relevant.
If any of these sound like your situation, it might be time to purge your blog. Pull a Marie Kondo. Does this blog post spark joy?
I ran this experiment on our own company blog, and although it’s too soon to know if our rankings, traffic, and business have been impacted, the initial signs are good. For a full breakdown of how I decided on which blog posts survived, which ones got redirected, and which ones disappeared forever, check out the full audio of this week’s episode.
But for the highlights, or if you’ve listened to the episode already and you just need the notes, read on….
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Podcast: Play in new window | Download
As marketers and business people, we’ve all struggled with outreach and figuring out how to start that initial relationship. Should we go email or try for an introduction? We certainly don’t want to come off as too salesy or overstep our bounds. But at the same time, you need to remember that taking a one size fits all approach is a recipe for failure.
If you want to be successful in your outreach efforts, follow the advice of Rand Fishkin, CEO of SparkToro, find a way that is novel and unusual, and always put the focus on them and not yourself. Make sure you’re offering value to them, backed up by research. In other words, do your homework and put in the effort, as opposed to just asking for a favor. You’ll find you’ll have much greater success.
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