How to Price Your Products and Services – Paul Klein

[ssba]

One area that nearly all businesses struggle with is how to price their products and services. Add to that the pressure of knowing that how you price is a direct reflection of your brand’s position and value in the marketplace.

According to Paul Klein, it’s not just a matter of charging more or raising your rates, but rather it’s recognizing the circumstances around your products and services, and then positioning for maximum value for both you and your clients.

(more…)

Podcast: Play in new window | Download

How to Turn a Profit with Your Podcast – Ben Shapiro

[ssba]

Podcast: Play in new window | Download

Podcasts are gaining in popularity. As a business owner, does that mean you should care? According to Ben Shapiro, “Absolutely!” There’s no better way to tell a story and connect with your audience than through the power of a podcast. Even better, there’s really no set “rules’ when it comes to podcasting, and there’s very little needed to get started.

Imagine the power of positioning yourself as an expert in your field, all while reaching a new, targeted audience, and giving them the ability to consume your content in such a convenient way. And with so many great tools out there designed to help take the guesswork out of podcasting, you really have no excuse not to get started. So what are you waiting for?

(more…)

Podcast: Play in new window | Download

How to Market with Facebook Groups: A Video Teardown – Bella Vasta

[ssba]

Podcast: Play in new window | Download

Facebook groups offer a great way for folks to get together and rally around a product, brand, or service, as well as other related topics. Success starts with the advice of Facebook Group guru Bella Vasta, who stresses the importance of starting with a clearly defined goal for your Group. From there, your longevity and success will hinge on how well you keep it fresh, valuable, informative, – give them what they want, need and deserve – and market it so that you’re not only retaining current members, but also enticing new members to join.

(more…)