How, Why, and When to Hire an Executive Assistant – Jess Lindgren

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Do you frequently find yourself wishing there were more hours in the day to get everything done? Or perhaps wish you had a way to clone yourself so you’d be better able to stay on top of things. Or maybe you just need to better delegate some of the stuff on your plate to someone else, so you have more time for the things that only you can do. Well, according to Jess Lindgren, you’re already 3 months too late.

A smart boss knows they aren’t the best person for every job that needs to be done, so they hire people for those tasks. Whether it’s more on the personal side or business side, an assistant can make a world of difference for your business productivity. And what further makes hiring an assistant a reasonable option is the flexibility you have in deciding what role – and how much – that person will play for you. If you think you can’t afford it right now, maybe you actually can’t afford not to, if you want to start seeing more growth in your business and time in your day.

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Creativity is the Secret to Marketing Success – Pat Lemieux

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We’ve been hearing quite a lot lately about how adding video into your content marketing plan should be a vital part of your strategy. But there are still many out there that think it’s only something that can be done in certain industries that aren’t “too rigid, too buttoned-up, too serious”. Well Pat Lemieux of C&L Aviation Group has proven that theory wrong and shown that aviation guys do have a sense of humor, and he’s helped to translate that into some pretty sizeable business growth and name recognition for them.

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How to Use YouTube to Boost Your SEO – Jessica Stansberry

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Too often, business owners think they need to be everywhere to get ahead. But in reality, it can be a real waste of time, money and resources to chase your audience where they’re not even searching or hanging out. By niching down to a specific area of expertise, Jessica Stansberry found success and grew her business through video marketing, specifically, YouTube.

And then once she learned that video marketing was her “thing”, she created a way to let her affection for YouTube actually work to her advantage where her business marketing plan was basically on autopilot and still translating to growth and success.

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