Posts Categorized: Podcasts

Digital Marketing Tactics for Niche Businesses – Ana Raynes

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Digital Marketing Tactics for Niche Businesses – Ana Raynes

When it comes to creating the content on your website that will probably rank well and drive leads, it’s got to be a combination of doing a little bit of keyword research, but also paying attention to the past conversations you’ve had with clients and prospects on your website and in person. This is even more vital with niche marketing.

Ana Raynes, digital marketing expert at Simplified Impact, knows you need to think outside the box to get attention in niche marketing. It’s a very particular kind of marketing because your audiences tend to be much smaller, the traffic that you drive to your site is going to be much smaller, but your sales are bigger. You’re really flipping the way you think of SEO on its side, when it comes to niche marketing.

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How to Create the Perfect LinkedIn Profile – John Nemo

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LinkedIn gives you the opportunity to showcase who you are, what your expertise is, and make important business connections, all in front of a large, high-value audience. But unless you’re truly optimizing your profile, you’re not going to be able to take advantage of this opportunity, because people are just going to keep scrolling on by. Learning how to strengthen your LinkedIn profile will go a long way, according to LinkedIn trainer John Nemo, as it also strengthens your professional brand.

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Giving your creativity a helping hand using apps & templates – Jeff Sieh

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Giving your creativity a helping hand using apps & templates – Jeff Sieh

Ask even the most creative people, and most will agree, staring at a blank canvas – be it a writer, artist, etc. – can be incredibly daunting and overwhelming. Sometimes we need to look around for inspiration before we can create our next big masterpiece.

Pinterest aficionado Jeff Sieh – Pinterest isn’t just for the ladies – living proof of that. He shares some great tips and tricks that he uses to boost his creativity. The biggest thing to remember is to always be looking for inspiration, sometimes in the most unlikely places, and curate those even if have no plans in the near future to use it. And remember – design templates and apps are your friend, it’s not cheating!

 

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