Posts Categorized: Podcasts

How to Market a Local Business Online: SEO & Social Tips

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Your prospects and customers are researching and buying online, so you need to focus your marketing to them on digital channels as well. The way to do that is to be specific in who you’re trying to reach, know where they’re hanging out online, prove to them that your brand is trustworthy, and be able to measure your efforts so you’re only spending your time and money on the efforts that are actually working.

The first step is in creating a realistic and specific digital marketing plan. You need to give them valuable content that they can actually use to make their lives easier and that will make them keep coming back to you. It’s building brand awareness and loyalty. In the world of digital marketing it’s quality over quantity, and slow and steady wins the race…and the customers.

 

 

 

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How to Build a Community that Grows Your Business

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Many of us have these grandiose dreams of having it all, the family and the career where we’re our own boss. Well it doesn’t have to be a dream, you can make that a reality if you take the right approach.

The key could lie first in finding your perfect community.  This is where you get support, tools, resources, connections, and even collaborations. Some people try to go too hard, too fast, but slow and steady often wins the race. Find your passion, stand for something, give value to others, and defend what you’ve built. In no time, you’ll have a community of like-minded individuals coming along for the ride with you.

 

 

 

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How to Get More Guest Posting Opportunities 

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Podcast: Play in new window | Download

If you’re already creating content for your own business, why would you want to seek out guest posting opportunities for other sites? Well, because guest posting is a creative and important strategy for growing your own blog readership and community.

Guest posting builds relationships, it’s great for search engines, it introduces you to a whole new audience, it associates you with other influencers, it helps build email lists, and the backlinks…oh, the backlinks you’ll get that will make Google so very happy. But you can’t just go into it willy nilly. It takes some research and time to create the perfect pitch that will have influencers interested and anxious to post your content to their sites.

 

 

 

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Podcast: Play in new window | Download