The Psychology of SEO – Jimena Cortes

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If you’ve been in the business world and have a website, chances are you’ve been told the importance of good SEO. It’s also no secret that crafting a successful SEO strategy takes a great deal of time, research and effort, and many feel it’s a job best to hire out to a professional. But even if that’s your game plan, it is still highly recommended that you at least know some of the basics yourself.

A smart and successful SEO campaign will help you choose the most profitable keywords, understand what the search engines are looking for, be able to hone in on what your competitors are ranking for so that you can compete better with them, have a powerful link-building strategy, and of course, create compelling copy that not only educates your customers but sends them further along in your sales funnel.

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How to Run Your Own SEO – Rebecca Gill

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Search engine optimization has this reputation for being a mysterious and difficult job, though a very important one. But in reality, a savvy DIY-er can learn to do this effectively themselves if they just put in just a little bit of time to learn it and dig in.

Even if you do decide to hire out for your SEO needs, every business owner should at least know how to find where their website ranks, which keywords are and aren’t working for them, and what kind of content is both valuable to the search engines and effective at helping to grow their online footprint. It’s all about prioritizing usability and keeping content and keywords fresh.

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The Secret to Keeping Your Sales Funnel Flowing – John Lee Dumas

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We’ve all thought at one time or another, if I could just come up with a great idea, it will sell itself and I’ll be rolling in money. Well, it’s not quite that simple. Sure, the idea is the impetus of the plan, but the process that you use to keep it moving forward – through a sales funnel – is what will determine your success or not.

Once you’ve got your big idea, make sure you’re being intentional with the content that you’re creating around it. An initial free guaranteed offer is a great way to earn trust and continued interest. And from there it’s creating a continuous system that funnels your customers from one step to the next with continued opportunities for them, and continued revenue for you.

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