Posts Categorized: Podcasts

Once Upon a Profile: Storytelling on LinkedIn – @katepaine

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Your brand is your reputation, so you want to make sure you’re putting your best foot forward by making yourself known and trusted on LinkedIn. And how exactly do you do that? You follow a few key strategies that will help your profile stand out from the pack.

A few things that will have both long-reaching and long term effects for you is to be calculated with your bio. Make sure you’re telling a story to everyone who sees your profile so they’ll want to keep reading. And don’t forget that LinkedIn actually offers some SEO benefits as well, so don’t forget that you can post videos, audio, slides and repurpose those blog posts on LinkedIn as well.

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How to Use Video Everywhere Online – @georgebthomas

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How do you get people to know, like & trust you? You build a relationship with them, you tell stories that resonate with them, and you make them feel a connection with you. What’s a great way to do that – with video.

Whether it’s for sales, marketing, or just a more personal connection than a simple written email, video has a power all its own. Video marketing is a gold mine right now because of all the multi-channel distribution options thanks to Facebook, Instagram, Twitter, YouTube, etc.

Don’t let the stigma of thinking creating video is tedious, expensive, or doesn’t offer the same benefits as other content. And video platforms can also offer some insightful analytics info, as well.

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How to Build Trust with C.A.R.E. – @jessikaphillips

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How do you get clients to know, like and trust you, and even send referrals your way? You build a relationship with them. When you gain loyalty through meaningful relationships, you reap the benefits of long term business – and more importantly – referrals which can keep your business thriving for years to come.

By devising a relationship marketing system for your business, you are showing your clients that you appreciate them. You achieve that by capturing their attention, articulating your message, continuing to build the relationships out, and providing exceptional customer service. 

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