Posts Categorized: Podcasts

Should you market during a crisis? – Rich Brooks

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This is a special episode of The Agents of Change Podcast. I’ve been getting a lot of questions around how—or even if—you should market a business during the Coronavirus (COVID-19.) As someone who owns a digital marketing agency, (and runs a podcast on digital marketing), I’ve been giving this a lot of thought. Here’s my take on marketing and advertising during a crisis.  

I’ve included some additional resources down below in the show notes. If you have any questions, be sure to reach out to me through our contact form.

Below is the original draft which inspired this episode, but for additional thoughts, especially for those in the event planning or speaking industries, be sure to check out the audio.

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How to Generate Insane Engagement on LinkedIn – Gaetano DiNardi

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How to Generate Insane Engagement on LinkedIn - Gaetano DiNardi

Once upon a time LinkedIn was a very different place than it is now. It used to be that you kept your network small and tight knit, and it was treated more as a ‘connect & pitch’ platform. But Gaetano DiNardi is here to tell you that LinkedIn has transformed into more of a broadcasting platform these days, where you use it to amplify your content. 

To use LinkedIn strategically and successfully, your end goal should be to have a personal brand that is so big and respected that when you start promoting content or putting stuff out there, you’ll get the engagement and support that you need from your network that you’ve built. And that’s why it pays off to play the long game with LinkedIn.

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DIY SEO – You Can Do It! – Matthew Woodward

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DIY SEO – You Can Do It! – Matthew Woodward

If you’re a small to medium sized business, you’re probably short on both time and money, so you’ve taken a DIY approach to many aspects of your business. But when it comes to SEO, this can seem like an impossibly daunting task that only an expensive professional should tackle. Well, take it from Matthew Woodward, who’s been taking the DIY approach to SEO long before there was even a name for it, who guarantees you can see immediate success on your own by following a few specific strategies and utilizing the help of some great plugins.

 

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