One of the most anticipated parts of owning a business is getting to choose a name for your brand and products. But there’s a little more to it than you think. Does your name easily resonate with your customers? Is it easy to pronounce? Will it stand the test of time for years to come?
There are many factors to consider when choosing business and brand names, and making sure you can secure the matching domain name is a pretty big one. Alexandra Watkins has a knack for creating brand and product names that stick, and she has created her own genius checklist that she applies to every company and product before settling on a name. But don’t worry, if you decide you want to take the leap and go for a name change, we can help with that, too.
Using video to reach and engage your audience isn’t just a new fad, it’s here to stay. So don’t be afraid to jump in front of the camera and utilize its awesome power to connect with your audience through the power of storytelling. Everyone has a story to tell, and that personal touch helps to gain trust and personal connections.
One of the best parts of video is you don’t even need to drop a serious amount of cash on fancy equipment. If you have a smartphone, you have everything you need in the palm of your hand to start right away. And your content is literally all around you.
Instagram has over 700 million active users. That means there’s less competition than other platforms such as Twitter and Facebook, which presents businesses with a great opportunity to really home in and target their audience without having to spend a ton of money to do so.
Instagram has come a long way from the days when they were the new kid on the block and probably best known as a site for future brides to be to look for wedding inspiration. Instagram has added a number of tools to their toolbox to help businesses craft the kind of marketing strategy that best speaks to their ideal audience. Whether it’s through photos, video, expanding their reach through hashtags, or the ever-popular Instagram Stories feature, this platform is proving to be a secret weapon in many business’s marketing campaigns.