Posts Categorized: Podcasts

Getting Your Marketing in Order – Bear Wade

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If you’re frustrated with low sales and can’t seem to figure out why, Bear Wade has the answer for you. Many times the problem lies in either not having a designated marketing plan or having one that’s not in the right order. Would you start sending people to your website before you’ve even created it? Of course not. Well the same idea applies to all aspects of your marketing plan. Bear is here to help us define these five specific steps – in the correct order – all designed to help you save time and money, and put your business on the road to healthy, sustainable growth.

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How to Drive Traffic with Pinterest – Lindsay Shearer

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Say it with me… “Pinterest is a search platform.” Yup, it’s true. Just ask Pinterest expert, Lindsay Shearer. She shared with us specific tips to help drive more organic traffic to your site and how turn that into customers. With most marketers turning to platforms like Facebook, that means there is less competition so the cost per click is much less expensive on Pinterest. Sounds like a win/win to me. So what are you waiting for?

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When Is the Right (and Wrong) Time to Run Google Ads? – Michael “Buzz” Buzinski

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As marketers, it’s always in our best interest to ensure that our sales funnels and customer journey’s are dialed in when it comes to paid ads, before you start tossing money at them. Dubbed a “visionary marketer” by the American Marketing Association, Michael “Buzz” Buzinski of Buzzworthy Integrated Marketing is here to tell us how we can get more bang for our precious bucks by simplifying and optimizing Google ad campaigns.

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