Posts Categorized: Podcasts

Facebook Video: The Good, The Bad, and the Really, Really Ugly – Mike Stelzner

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Mike Stelzner

Of all the social media platforms, Facebook is probably the one that changes most frequently and most dramatically.

What worked so well last year, or last month, or even yesterday, is dead in the water today.

In today’s episode we speak with Michael Stelzner of Social Media Examiner who shares with us evidence-based reasons on why they changed up their video marketing on Facebook and what they’re doing today that’s working better.

He’ll share both their current Facebook marketing as well as their online video strategy. What they’ve already learned could save you hours of frustration and thousands of dollars.

 

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Marketing on a Budget – Rich Brooks

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Marketing on a Budget - Rich Brooks

Budgets sound cheap. Budget travel, budget hotel, budget wedding.

Budgets also sound restricting. What’s the budget? Keep to the budget! Don’t go over the budget!!

But budgets are really about understanding how much your clients are worth, how much it costs to acquire and keep them, and how to make the most out of limited resources.

In this week’s episode, Rich Brooks shows you how to calculate your Customer Lifetime Value, determine your customer acquisition costs, and ways to make your marketing dollar go further.

 

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Your Digital Marketing Needs to Change – Rich Brooks

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Your Digital Marketing Needs to Change - Rich Brooks

Are you just going to “roll over” your current marketing plan into next year?

With 2018 rapidly coming to a close, Rich Brooks of flyte new media shares his agency’s changing strategies for the new year. How they plan to refocus their attention and generate more leads going forward. He reminds us that if you plan to do the same thing in 2019 that you did in 2018 – or just more of it – then you should expect disappointing results. Remember, your competition is already pivoting with the changes and you need to, too.

Whether it’s diving into AI with chatbots, changing the way you create blog posts and other content, or even redesigning your own website, it’s time to shift your marketing plan to compete with the ever changing digital marketing industry.

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