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Video advertising is becoming the dominant force in the digital marketing space. Mobile is king, and attention spans are dwindling, so you need to be able to connect with your audience through visual content, and nurture relationships that way, all within the span of about 2.8 seconds.
Digital marketers look to Andrew Hubbard when they are trying to understand just how important video is as a driver of online content, since many platforms – such as Instagram and Facebook – are shifting their algorithms to give video ads more clout as they seem to be the ones attracting the most engagement. And that doesn’t look to be slowing down anytime soon.
Podcast: Play in new window | Download
