Posts Tagged: rich brooks

Why Empathy and Storytelling Should Drive Your Marketing – Michael Brenner

The goal in marketing is to reach, engage, and convert your followers, but how do you accomplish that? By creating content that people actually want and need. Michael Brenner knows the importance that empathy and storytelling play in marketing, and shares how brands can tap into this by acting as publishers instead of just creators… Read more »

How to Create Pillar Content for SEO – Christine Whittemore

A pillar post is like the bricks and mortar that support your website, your business, and help to define your brand. A pillar post improves your SEO, raises your search visibility, and drives traffic from Google to your website. Christine Whittemore understands what goes into an effective pillar post and how to draw readers and… Read more »

The Psychology Behind Better Conversion Rates – Nancy Harhut

Behavioral science, and the research we gain from it, helps us to understand an individual’s buying habits and decision making process. Nancy Harhut is passionate about the impact that behavioral science has on marketing, and teaches effective persuasive techniques to businesses so they can really learn to move the needle to increase leads and sales…. Read more »