591 episodes | 572K+ downloads

On today’s episode, our friend Chris Mercer returns to the show to tell us what every marketer needs to know about the new GA4, how it differs from Google Universal, and how it will change the way you’re measuring your marketing efforts.

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Shaina Weisinger from Repurpose Home, is here to share her strategies and ideas for repurposing content in a thoughtful, creative, and strategic way. Including her “7 by 7” method that she promises will help get you a year’s worth of content to share.

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My guest today is a Google My Business platinum product expert, and experienced veteran of SEO and social media since 1994. He's also contributor to the Moz local search ranking factors study, and a regular writer for BrightLocal and Moz. Two of our favorite pieces of local SEO software that we use here in the office at flyte.

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Kelsey Jones joins us today to give the lowdown on which tools she and her fellow staff are using to automate their systems and processes, and which tasks she still completes the old fashioned way.

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Quora is one of the largest online communities for questions and answers, as well as one of the highest quality user generated content platforms.

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With content, less can be more if you ask Daniel Daines-Hutt, as long as the content that you are putting out is of the highest quality.

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Melanie Diezel stresses to all content marketers to make sure they’re not just sharing the content they want to share, but to ensure it’s the content their audience wants - and needs - to receive.

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If you’re looking for a new and exciting way to reach out and deliver content to your customers, Jen Lehner has the newest tool, Alexa Flash Briefings!

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Being everywhere doesn’t get you anywhere, or so says Andrew and Pete, so they’ve created a 90/10 rule that they believe is great content marketing.

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What does it mean to be authentic in the digital age? Is this something just for big corporations with huge marketing and communications teams?

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