Influencer marketing could arguably be traced all the way back to the 1800’s when the Conklin pen company wisely and creatively asked Mark Twain to say some nice things about their products. Influencer marketing has come a long way since then, especially if you’re a Kardashian. But just going for the big name is not… Read more »
Successful SEO starts with keyword research. Moz’s Cyrus Shepard reminds us that you need to rank for what people are actually searching for, not what you think they’re searching for. That means truly understanding exactly what a keyword is, and prioritizing keywords by potential. Uncover more ideas by determining what keywords your competitors are ranking… Read more »
How often do you browse the second page of search results beyond the top 10 hits Google suggests? What about the third page? If you’re like most online users, the answer is “not much.“ Research shows that 85 percent of people look no further than the first page of Google search results. Ninety-nine percent look… Read more »
