Tag: digital marketing
Yvonne Heimann understands the importance of freeing up time and energy so that business owners can focus more attention on their passion. By automating or outsourcing the mundane tasks, you can focus on what you’re good at and what you love. But don’t be overwhelmed, implementation may take a little time and effort, but the […]
READ ARTICLEAs a business owner, it’s tempting to promote your brand on every social media platform, but it’s not always possible – and it might not be the best strategy, either. Brand strategist Phil Pallen shares his expertise to help you decide which platforms your businesses should focus on for maximum results.
READ ARTICLEIf you’re looking to stand out and build an audience on LinkedIn, you’ll want to take advantage of one of the B2B platform’s most powerful tools: the newsletter. Whether repurposing content you’ve already created or creating something new, LinkedIn gives you more reach and a new audience. LinkedIn expert Judi Fox gives us the rundown […]
READ ARTICLEGetting inbound links to your e-commerce website—or any website for that matter—can often be a time consuming, soul sucking grind. But by aligning your marketing with something you and your community care about, you can attract links from businesses and organizations that rarely link out, improving your SEO and driving more qualified traffic to your […]
READ ARTICLEYou have a brand, either by design or by accident. If it’s by accident, it may not be a brand you want to stand behind. Branding expert, Bri Seeley, helps you discover whether your brand is actually serving your business, and how to fix it if it comes up short.
READ ARTICLENo doubt about it, social media is an essential element when it comes to your business marketing strategy. So why aren’t more people treating it like that, instead of just a trend? Jennifer Watson shares her top marketing strategies that move the needle, and explains why “winging it” should not be your long-term plan.
READ ARTICLEWhat if you could spend half, or even a third of the time, to complete a project that normally takes much longer? Sounds great, right? That’s where Agile Marketing comes in. Certified Agile Marketer Dorien Morin-van Dam explains the difference between a Scrum and a Kanban, and how moving to Agile marketing framework can save […]
READ ARTICLEThe buyer’s journey is happening with or without you, so having a funnel in place to catch them along the way is going to be your best bet to grab those emails, get those signups, and finalize the sale of your products and services. Alisha Conlin-Hurd is here to explain how to nurture your leads […]
READ ARTICLEMany companies steal ideas from what their competition is up to. Unfortunately, that doesn’t help you stand out or grab the attention of your ideal customer. Instead, look to other industries for ideas and then make them you own. Marketing expert Mary Cate Spires shares how she identifies related industries, discovers what’s working there, and […]
READ ARTICLEYou may have noticed that social media and digital marketing experts are spending a lot of time talking about Web 3.0 these days…blockchain, cryptocurrency, NFTs, and the metaverse. You may be asking: what does this have to do with my business, my marketing? Well, we try and get some answers to your questions in this […]
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