Your success with email marketing lies in providing helpful, useful content that aligns to what your target personas need. B2B marketing expert Aaron Marks explains how putting out content catered towards our ideal customers, and providing them with the information they need, will translate to success in all your marketing.
Posts Tagged: B2B
LinkedIn is one of the most powerful social media platforms for business owners and marketers. But, like all social media networks, LinkedIn has algorithms that determine how much reach your posts have. Don’t let those algorithms discourage you! There are a few “hacks” you can use to maximize your LinkedIn reach. Check out these tips… Read more »
Sales and marketing teams often disagree on what is a qualified lead, especially in B2B settings. However, when they do manage to work together instead of butting heads, the benefits to the bottom line are obvious. So how can marketers eliminate the struggle to communicate with their sales teams and nurture a more collaborative effort?… Read more »