Tag: B2B

You may know it as Influencer Marketing but Mike Allton uses terms like partnership marketing and affiliates. Discover how to manage influencer marketing in the real world.

Moz’s Cyrus Shepard reminds us that you need to rank for what people are actually searching for, not what you think they’re searching for. That means truly understanding exactly what a keyword is, and prioritizing keywords by potential.

Caitlin Halpert from 3Q Digital, can attest that with a little creative “pushing of the boundaries”, and letting the data from your creative testing do the talking, you just may find you’re driving more growth and efficiency through these new ideas.

Email marketing wizard, Tarzan Kay, runs successful email marketing campaigns by staying authentic, consistent, and driving meaningful engagement.

B2B marketing expert James Soto will attest, the B2B buying cycle is much longer than it is for B2C, and customer expectation is different.

If you think Pinterest is only for DIY-ers and the wedding industry, then you’re missing out. Pinterest is the underdog that is constantly proving itself as a valuable marketing tool for all kinds of businesses. With little effort, you can use Pinterest to highlight your company’s work, link back to your blog or website, and promote not only your own content, but other valuable curated content as well. And remember, Pinterest pins also show up in Google searches now.