OCTOBER 4, 2023
You’re moments away from changing the trajectory of your career and your business!
Enhance your experience with a VIP Pass. Boost your learning by adding on one or more of our Deep Dive Workshops. (Details below!)
Thursday October 5th
Morning – 9am
Ditch the Boosting Blues: Master a Solid Facebook Ad Strategy
Understanding & Using Google Analytics 4
Atiba de Souza
Nuts and Bolts of Video SEO
Afternoon – 1pm
How to Crush Your Instagram Strategy
Level Up Your AI Game: Hands-On Promoting Workshop
The Agents Of Change 2023 Conference
If you’re ready to take your learning to the next level, you’ll want to join us for our Deep Dive Workshops. These workshops offer limited class size, hands on experience, and more time with our experts. For many past attendees, this was the most valuable component of the entire event.
Boosting Facebook posts is the precursor to creating ads that tap into your full potential. Are you ready to go beyond the boost and get hands-on with a strategy that beats boosting out of the water? Join us for an interactive workshop led by Amanda Robinson, The Digital Gal, where you’ll learn the ins and outs of creating a successful Facebook ad campaign from start to finish. Discover the essentials of audience targeting, ad creation, budgeting, and analyzing results as Amanda shares her expert knowledge and industry secrets. By the end of this engaging workshop, you’ll be confidently equipped to craft compelling Facebook ad campaigns that drive results and boost your business. Don’t miss this opportunity to learn from a renowned Facebook ads expert and transform your marketing strategy!
Join globally recognized Instagram expert, Jenn Herman, for this deep-dive tactical workshop on all things Instagram. In this workshop, you’ll get hands-on opportunities to build out your own brand’s hashtag strategy, learn how to create Reels that convert, re-write your Instagram profile description to optimize it for clients, and so much more. Whether you’re still figuring out how to use Instagram strategically or you’ve been doing this for years, you’ll leave this session with significant improvements made to your Instagram account and actionable tasks to implement for increased performance and results.
In this workshop, we’ve delve into the fundamental structure of a PPC audit, demystifying the process and empowering you to extract valuable insights from campaigns.
Learn to navigate the wealth of data at your disposal, identify key performance indicators (KPIs), and set clear objectives and expectations for an audit. By focusing on what truly matters, you’ll streamline your efforts and maximize the impact of your analysis.
Youtube, TikTok, Google…YES. We will cover SEO on all the platforms AND show you how to get your videos ranked on Page 1 of Google.
In just a few short months, the methods for using generative AI and prompting tools like ChatGPT have undergone significant changes. From simple one-shot mega-prompts to more complex and contextual approaches, these changes have enabled game-changing results for business and marketing professionals. Join us for the “Leveling up your AI Game” workshop to explore the latest techniques and nuances for multimodal prompting, including generating text in your brand tone and voice, prompting image to text, text to image, video, and audio. Discover how to generate superior content through new approaches to prompt structuring then bring it all together with workflows and automation for an added boost. We’ll also cover some of the newest AI features, tools, plugins, browser extensions, plus the ability to analyze web links, PDFs and data in CSVs using AI. Through practical exercises and learning, you’ll have the opportunity to generate compelling content and level up with advanced prompting, integration and automation for AI-powered acceleration.
Recommended: WiFi enabled Laptop or tablet running ChatGPT Plus 4 (account required) and Chrome or Microsoft Edge Browser with Bing (account required). Other software will be downloaded prior to exercises. A printed workbook will be provided for all attendees to take notes and follow along during the hands-on workshop exercises.
Hey! We’ve made some changes since you were last here…or maybe this is your first time. In either case, you might want to check out our FAQs!
Where and when is the event this year?
The Conference will take place on Wednesday, 10/4, at Aura. The Workshops will take place on Thursday, 10/5, at The Regency Hotel.
What are the parking options?
If you’re driving in, you’ll want to park in a lot or garage, as most street parking is limited to 2 hours. The Free Street Garage at 1 – 53 Free Street is closest to Aura with other parking options available.
The Regency Hotel, where the workshops are taking place, offers valet parking. The Custom House Parking Garage at 25 Pearl St. is the closest public parking garage, with other lots nearby.
How many people will be in attendance?
While we regularly had 350 – 400 people in years past, the new venue maxes out at around 200. So, don’t get left out!
What’s the dress code?
We want you to be comfortable! Dress as relaxed or as fancy as you like. Take a look at some of the photos and videos from previous years to get a sense of how people showed up, if you like.
Can I attend the Conference without attending the Workshops, and vice versa?
Absolutely! Choose the experience that works for you. Of course, there is a discount when you bundle the events!
Is lunch included?
Yes and no. We will be offering boxed lunches (included with a VIP pass, an add-on for a regular ticket.) There is also a restaurant on site, and a lot of nearby options if you want to stretch your legs. Just make sure you’re back for the next session…you won’t want to miss it!
In years past you offered a live stream. Will you be offering that again?
We’re changing things up a bit, and the live stream is something that didn’t make this year’s cut. However, we are recording the Conference, and you’ll be able to purchase the on-demand pass so you can watch on your own schedule. If you’re attending the Conference, you can upgrade your ticket to include the on-demand recordings as well. Or grab a VIP ticket and your on-demand tickets are free!
What’s the difference between the VIP Ticket and the Regular Ticket?
There are a few things that differ between the two. Based on popular demand, VIP ticket holders will be able to attend a VIP breakfast before the conference that will include all the speakers! They’ll also get the on-demand recordings, an expedited registration process, a sweet AOC-branded t-shirt, and more.
However, there are only 50 VIP tickets, so grab yours before they’re all gone!
What’s your return policy?
We know things change. Regardless of when you purchase your tickets, you can get a full refund until 8/1/2023, and a 50% refund up until 9/1/2023. You can transfer your ticket to another person at any point…just let us know!
Did you change your branding? And are there new agents?
Hey! Thanks for noticing. Yes, after over a decade of AOC we decided it was time for an update and an upgrade. Also, when we first started, our focus was on Search, Social, and Mobile marketing. But times have changed, and so we recruited three new agents: Neuro (for neuromarketing), AI, and Blockchain.