The Secrets of Videos That Sell – Marcus Sheridan

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Video marketing can attract an audience, but do you know what types of videos close sales? Marcus Sheridan does, and he’s been sharing that secret with businesses looking to grow.

Thorough transparency and authenticity that only video can deliver, businesses gain not only trust but also brand awareness. Further, by using Marcus Sheridan’s “Selling 7” tips for which kinds of videos you should be making, you’ll develop a steady stream of new clients.

Rich: When I asked my next guest to send over his short bio he responded, “Cool guy turned speaker guy J “. Now if you follow content marketing, even with that 5-word one emoji description, you probably already know who it is. If you don’t, he’s been a keynote speaker at Social Media Marketing World, The Agents of Change Digital Marketing Conference, and speaks all over the world to rapt audiences.

He also kept me from missing my transfer when we were flying back east on the same flight. That’s also when I discovered that stories about his love of ketchup were not unfounded. Marcus Sheridan, welcome back to The Agents of Change Podcast.

Marcus: That’s a solid intro there, buddy.

Rich: Well, you gave me 5 words. I had to stretch it out a little bit.

Marcus: It’s so great to be back and chat with you. So hopefully we’ll say something today for your audience that’s of value.

Rich: I’m sure you will, you always deliver the goods. So I’ve been spending more time on LinkedIn recently and I see your videos all the time, they’re always in my feed. And I notice you’re speaking these days on radical transparency with video. So what does that mean to you?

Marcus: Well the mindset that we’re trying to get across to companies is a very simple one, which is essentially this, “Unless we show it, it doesn’t exist”. So the question is, what is “it”, right? And this could be anything that we say. Anything that, we make claims as businesses and say things as businesses, but the problem is almost everybody makes those same claims. So at this point, unless we’re willing to show it, it doesn’t exist. And once you have that mindset and mentality, it’s a game changer.

Rich: So I guess every business has its own “it” that it needs to show. Some businesses it seems obvious what I want to show. And then in other businesses not so much, it’s just going to be talking heads. So how do you decide what you’re going to show, and then how do you go about doing that?

Marcus: So what happened was a few years ago I went to my team. So I have an agency and we’ve been a Hubspot partner for a long time. I said to them, “You know what, video is so much the future and visual is so much the future of the way business is done. And the sad reality is  most companies, what they’re doing right now is they may hire a video production company once a year to come in and produce a handful of videos, they blow their budget on that and they don’t do anything else for the rest of the year. And that’s just not viable today if you want to be great. If you want to see hockey stick growth through video and make massive impact in your space, you can’t do that.

So what I posed to my team was, is it possible that we teach companies how to create a culture of video in-house? And they were like, “Well nobody is really doing that right now”. And well yeah, but it doesn’t mean it’s not the right way. The right way is that we teach a man how to fish, feed him for a lifetime, so let’s see if we can teach this to organizations.

So one of the essential elements of that was almost all of our clients now – we’ve got dozens and dozens – have a full-time in house videographer. Which we can talk about later, but because of that now everything just changes and they explode in terms of what they’re able to produce. And over the course of these couple of years, what we’ve seen is there are certain types of videos that definitively move the sales needle, and there are other sales videos that are a waste. Maybe I shouldn’t say so much a waste, but they’re just way less effective. And what’s funny is most companies are spending the majority of their money producing less effective videos. 

Rich: Alright, so let’s talk about it. What have you seen as “effective videos”? Because there’s the old adage about I know that half my ads are working but I just don’t know which half. So I’m guessing you figured out which type of videos are more effective, or should be more effective, for the typical business.

Marcus: Absolutely. And so these B2B and B2C and B2G – business service product, local, national, it doesn’t matter – what I’m getting ready to tell you is what we call The Selling 7. And these are the 7 types of videos that definitely move the sales needle if you do them the right way. Hopefully we’ll be able to discuss each one just enough so you can say, ok, that makes sense to me.

The first one far and away that’s the most effective is what we call the “80% video”. So what is the 80% video? Well if you meet with any salesperson or any sales team and you say to them, “So what percent is the questions you get when someone is looking at your product or service and you’re meeting with them for the first time, are essentially the same questions every single time? They’re going to say somewhere between 70%-90%, almost across the board. It doesn’t matter the industry, Rich, it’s almost always 70%-90%.

And so the question is, what would happen if whenever you met with a prospect, not only did they know the answer to those 80% of the questions that everybody is going to ask, but they had heard it from you and learned it form you, and because of that they felt like they knew you and they therefore trusted you.

Think about your first sales call or first sales meeting, how would that be different? Or if those questions were addressed on your e-commerce site where you’re selling products – which is essentially the same sales process, it’s just not a sales person per se – it’s still the same psychology that the buyer goes through. Well the reason why we generally don’t buy so often is because of ignorance. Or the reason why we don’t contact a company is because of ignorance.

The moment we’re willing to talk about these things, it’s amazing what can happen. And the idea is that the sales person integrates this into the sales process on the front as soon as possible. So in other words, if you contact me Rich and say, “Hey Marcus, I want to talk to you about your agency working with us”, I would send you a video beforehand that essentially addresses these 80% of questions.

Now for most companies this is somewhere between 7-10 questions, it’s one video that addresses 7-10 questions, it’s not going to be a short video, it’s going to be longer, as well it should be. This whole idea that videos should be short is a total farce, it’s one of the worse suggestions in the history of the internet. And that’s based on what gets shared on Facebook or Instagram, that’s not how a buyer thinks. Because the reality is if you’re getting ready to write a check tomorrow and spend a bunch of money tomorrow, you’re going to be willing to watch a longer video today. Which is why at my swimming pool company, my average customer has watched over 20 minutes of video before they buy. That’s our norm, that’s the standard, that’s nothing to see somebody watch 1 or 2 hours of video, so we call that the 80% video. It’s awesome and you want to create one for every major product or service that you sell.

Rich: Ok, alright. So it absolutely makes sense. This may be too tactical, but I call you up and ask about your services, you send me this video. Are you just posting it to YouTube or Wistia or are you sending me a link? So this is a public thing?

Marcus: Yeah. So it should oftentimes be a public thing. So if you have a service or product on your site there’s a very good chance that the 80% video might be sitting there. You do though want to be very intentional about sending it. And this is the part that a lot of sales people screw up. So what they’ll do is they may put it up on their site, and then they may say, “If you get a chance to watch that one video we have on the site, that would be really good.” That’s dumb. That’s not a commitment, and that’s not very effective.

So instead of that, it might sound something like this, “So Rich when we meet Friday want to make sure that we make the best use of our time. If you’re like most people there’s a certain set of questions, issues, worries, fears that you have about this particular product or service that we’re going to be talking about. So I’m going to send you this video and it’s going to address those major questions. It’s very honest, it’s very transparent, and you can also share it with anybody else that is making this decision with you. And this way Friday when I come out to your office, out time together is going to be much more effective and prevent you from making any mistakes, and it’s going to be well worth your time. Would you make sure to do that before our appointment on Friday?”

And so usually we send it as a link in an email. You could do this through automation as well when it comes in as a lead in your system and you can essentially do that same thing that I just did through automation. But it’s better if it’s personalized, of course, if you can do that.

Do you put it on YouTube? Yes. But do you also put it on a self-hosted tool, potentially on your site? You can embed it from a YouTube onto your site, but we always prefer you use a self-hosted tool so that you can measure the analytics, especially if they are a lead. Then you can say, ok, this particular lead has watched 3 videos and I can see how long they’ve watched those videos. And now I know what I do and do not need to talk more about when I actually meet with the person.

Rich: That’s really interesting and I just want to ask, what platform are you using to self-host videos where you’re getting those metrics?

Marcus: Well at this point when we’re talking self-hosted video, it goes beyond just the need to see the lead analytics, because you also want a tool that will do personalized video emails. So the two that I believe most in are Wisty and Vidyeard. Those are two that I believe most in, mainly because at this point it’s so easy and so essential and so no-brainer, that your sales team and your customer service department are sending out personalized video emails instead of textual emails, especially when the answer requires any time. Because we literally speak on average three times faster than we type.

It’s crazy how often a sales person gets asked a question and they have to spend 15 minutes writing out the answer in email. That is inefficient, it doesn’t make sense, and it doesn’t build the human relationship. Same thing with customer service, so if we’re sending personalized emails out – which you can do through Go Video with Vidyard, or you can do with Soapbox with Wistia. It’s way more effective and we just love these. Both my companies use Vidyard in full swing, we love the tool.

Rich: Alright. So we talked a lot about this first of the selling, the 80%, let’s talk about some of the others.

Marcus: So the second one is bio videos, which are standard. A lot of people know about bio videos, but let’s talk about how we use them. A bio video is a shorter video, and generally anyone that is customer facing should have a bio video. And a bio video will talk about two things, it talks about the personal side of you and it talks about the professional side of you. So you might say this is what I do at my company, this is why I love it, and when I’m not at work here are the things that I do.

But the mistake that a lot of people and companies make is they don’t know where to put these videos. It should obviously be on your Team page, that’s a no-brainer. But the other area where everybody should use it but they don’t is in your email signature. Email signatures are one of the least utilized email marketing tools that we have. And most signatures just have contact information and maybe an image if you’re lucky. But it should be more than that.

The tool that I recommend for this is Wise Stamp. Super simple email signature tool, it costs like $60 a year for the Pro version. It is great and you can easily embed that bio video in your email signature. Now some of you might be thinking will this get caught up in spam and will I have an issue with it. And I’ve literally talked to thousands of people, it’s crazy how many people I see using bio videos in their email signatures. We’ve consistently seen that if a sales team especially is using bio videos in their email signature, they’ll get somewhere between 20-30 views a month, which is 20-30 more people that have now seen your face and heard your voice, and feel like they know you before you meet them. Which is a pretty big deal.

Rich: How long do you recommend these bio videos to be?

Marcus: Those generally 60-120 seconds, 90 seconds to be the average. So those are going to be shorter than the 80% video, which is almost always going to be above 5 minutes.

Rich: Alright. So we talked about 80%, we talked about our bio, what’s next?

Marcus: So the next one – which again sounds obvious – this one is very important, it’s product service pages. So you’ve got product service pages on your site. You could say, can I just put an 80% video on there. You can, but you also want to make sure that when you do a product or service video that you’re talking about just that particular product or just that particular service.

There are two essential elements that should always be included, but almost always one is done and one is not. And the second one that’s not done is the most important one, Rich. And that is this, when you explain a service or product through video, you want to say – like most people do – who this is for, what is the problem that it solves. That’s pretty obvious. But the part that everybody whiffs on – which from a psychological standpoint is the ultimate trust inducer – is when you talk about who that product or service is not a good fit for. This is essential because the moment you as a company state who you’re not a good fit for – your products or service – tis the moment that those who you are a good fit for become dramatically more attracted to you.

If you do it what will happen is the prospect immediately says, “Huh, wow, they’re not biased. They’re in it for me.” Now your B.S. meter isn’t going off, you’re actually saying this is the first time a company was willing to say you probably shouldn’t do this.

So for me as a fiberglass pool guy, I might say something like, “If you’re looking for a pool that’s longer than 40’ because you want to swim long laps, or wider than 16’, then a fiberglass pool might not be the best fit for you.” Now just by saying that there’s going to be a whole group of people that say, “Great, I wanted a 16’x32’ rectangle, and I’m sure that’s what you’ve got.”

So that was a really brief explanation, but it’s crazy how little we hear this. But this permeates the culture of your entire sales messaging too, because what will happen is when you’re very vocal as a company about what you’re not or your products are not, then your sales team has such a powerful ability to be more real and honest with the marketplace. They can message better and they can induce trust because they’re not afraid to say, “Well, it looks like this is probably not the best fit for you, you should probably consider this as an option instead.” If you just walk in and say, “This is a great for everybody”, that doesn’t induce trust.

Rich: The other thing that it does is I’ve had the situation where I’m like, maybe this isn’t the right fit for you. And then I’ve had a person on the other side of the table go out of their way to convince themselves that it is.

Marcus: There’s the psychology.

Rich: Exactly.

Marcus: You’re exactly right. It’s simple and nobody does it. So #4 is a game changer, its landing page videos. So landing page videos, in this context we’re going to call landing pages as any page on your website that has a form that you can fill out. So if somebody is filling out a form and you’re being asked for your information online, there’s four major fears that people have.

The number one fear is, are you going to spam me to death with email. Number two dear is, are you going to call me to death. Number three fear is, what you are going to do with my information and privacy. And number four is, so what is this process going to look like, what’s going to happen if I fill out this form. But what’s crazy is no one every addresses them on their landing pages, they don’t talk about them next to these forms.

So you want to create a video and you want to put it next to the form. Now here’s the most important part that a lot of companies forget and then they wonder why it didn’t work as well as it could have, and that is it must have a very visible title or something that draws the attention to the video and the text should read almost word for word like this, “See exactly what will happen if you fill out this form”. That’s exactly what you say because that’s exactly what the person is thinking.

And so this is what we’ve found. We’ve experimented with this in so many different ways and it’s so fascinating. Generally speaking, conversions will increase by 80% on that particular form if you do that in the video. In the video you address those four major fears, that’s all you do. So it might sound like this, “So you’re sitting there right now and you’re saying to yourself, ‘should I fill out this form? Are you guys going to spam me or call me to death? What are you going to do with my information?’ Alright, so let’s talk about that right now.” And you explain in the video and people say, “Huh, nobody’s done that. This is so great.”

The fact of the matter is, everybody that’s listening to this right now is saying nobody’s done that in my industry. Correct. So if you do it first you’re going to induce more trust than anyone else and you’re conversion rates are going to explode. I’ve done the data on this so I’ve seen it again and again. Just do this, you’ll thank me later for it.

Rich: Alright. I hear you, I believe you, I’m buying in for the landing page videos and that exact language. What’s next?

Marcus: Number five video, you’ve heard me talk about this one a million times, but there should be a separate video about cost and price. Now for some reason – despite the fact that I’ve been talking about this for about 9 years and you’ve heard me ad nausea talk about – companies, especially B2B service-based businesses are afraid to talk about cost and price on their website and on the front end of the buyer experience. Massive mistake.

There is a multiplicit reason they don’t do this, but they think they have to be specific and so they’re going to back themselves into a corner. They’re afraid to give away information to their competitors, even though their competitors already know their prices and they already know their competitors’ prices. They’re afraid if they’re more expensive they’re going to scare them away. Which doesn’t make any sense in terms of psychology, because what actually scares us away online is when we can’t find information. That’s what induces inertia. Ignorance induces inertia.

We also say we can’t really talk about cost or price because every job is different. Which this is the easiest one to answer because when you produce a video like this, this is what you want to explain. So it might start like this, “So you’re sitting there saying to yourself you might want to purchase this product or service, but really, what am I looking at? Well in this video we’re going to talk about all the factors that would potentially drive the cost of this product or service up, we’re going to talk about the factors that would keep it down, and we’re going to discuss why some companies are more expensive than other companies, and why some are cheap. And at the end we’re going to discuss where we all in all of this. And hopefully by doing this you’ll understand what really equates to value for this particular product or service and make the best decision for you and your needs.” 

So that’s essentially going to be the opening thereabouts, and I’m telling you Rich, it’s crazy how little this happens. And because we don’t do this we have allowed way too much commoditization of products and services across the board. See people don’t know the difference, right. So when they don’t know the difference in the value of the product or service, they naturally choose the cheapest one, and that’s called commoditization. And so by explaining this so well we de-commoditize that which we’re selling. So the cost/price one is massive and your sales team will love it as well.

Now the other side to this is you notice how a lot of these video – the bio video, the 80% video, the one that I just mentioned, cost/price – your sales team would sit there and say, “Finally, these are tools that I can put in my toolbox and I can integrate in the sales process right away.”

Rich: Well that’s what I find interesting about what you’re sharing. Unlike a lot of the other people that have come on the podcast, you’re so focused on how this fits into the sales process, not just marketing. But also it’s like, how does it actually affect our ability to close sales.

Marcus: Well this is a very fascinating one to me. This is the great mistake of the entire inbound movement, this is the great mistake of the content marketing movement, that they include the words “marketing” and they start with marketers. And oftentimes they end with marketers. When you are talking about a tool like Hubspot or Marketo, when you’re talking about video, everything should be a sales based conversation. The ultimate umbrella is this is a trust-based conversation that leads to more sales and happens to benefit marketing.

So when we go in and we teach video to companies, we start with the sales team and what’s going to help the sales team. Why? Because that’s going to increase closing rates tomorrow. And that’s what’s going to justify bringing on a full time videographer. But if you’re creating a bunch of fluffy “about us” videos well guess what, it’s not going to generate revenue and your sales team will say that’s nice but I really can’t use that in my sales appointments and decision makers aren’t going to be able to show that to the rest of their Board so as to make a decision.

Rich: And I appreciate that because a lot of people who listen to this podcast are running small and medium sized businesses and we really do need to focus on getting those leads and getting good quality leads and closing those leads to grow our businesses.

Alright, back to the action. I think we’re on #6 now.

Marcus: Yeah, we’re on number six. We have two more. But number six is pretty obvious, but most don’t do this right. And that is the social proof side of things, which we call “customer journey videos”. So most companies at this point have testimonials on their site, and maybe they have a photo of the person that made the testimonial, and maybe they have case studies. But that’s not enough at this point.

What we want to do is we want to create a video – multiplicity, really, of videos – that represent the customer’s journey, which aligns with Disney’s hero’s journeys. So there’s three parts of a hero’s journey as follows; #1: The problem that you have. In other words, the problem that the customer or the prospect has, the need that they have, the issue that they have. Maybe they wanted more family time and so they were thinking they should get a swimming pool. That’s an example of a problem that they had.

The next part is the journey that they went on to solve said problem. And generally speaking that journey should include you and your company. Because now they’re a customer, what is the journey they went on to solve a problem. They obviously made a purchase of a product or service that worked through you, with you. Talk about that journey, show that journey.

And then the final part of this is where they are today because of it. This is the other side of the rainbow, happily ever after. So three simple parts. You know, it’s so rate that companies have customer journey videos. More often than not they’re really quick testimonials – if they’re on video – they’re not that good, they’re not effective, and most people can say, “That’s me, that’s exactly what I’m feeling right now”. That’s the whole idea, Rich. That the viewer can say, “That’s exactly what I am feeling or thinking right now, now I feel like I see in them what my journey will be as well.”

Sometimes people say to me, “Yeah, but I don’t think our customers would be willing to do that”. That’s baloney because you haven’t asked them. More often than not, I’ve seen this with both my companies, we have lots of customers, lots of employees, and more often than not if we do a good job for the customer, they are literally more than happy to have us swing by and do one of these customer journey videos. So that is #6.  

Rich: Awesome.

Marcus: Number seven is the claims we make. Every business makes claims. They usually start something like this, “We’re the most xxx”, “We’re the best xxx”, “We have been doing this the longest”. So write down all those claims, that’s the first activity, brainstorm them with your team. Once you have brainstormed them, ask yourself two questions: 1) How many of our competitors make a similar, if not same, claim? You’ll be surprised, you say it’s more than 85% of your claim, a claim everybody else is also making.

And then the final part to this activity is, ask yourself of these claims we’ve made, how many have we individually proven through video. In other words, seeing is believing, show it does exist. So in this case, how many have we proven? So if we say we have the best customer service – which everybody says – show me your customer service department, show me the life of a call. What happens when they get a call? Show me the training they go through. Let me meet the people and see their expertise.

All these elements show to me, yeah, now I believe it. Now that makes sense to me. I mean, there’s a reason why when you walk into a Car Max – who became the largest retailer of used cars in our country – the reason why when you walk in they say, “Have you been here before?” You’re going to say “no” and they’ll show you the process of which those cars on the lot outside qualify to be on that lot. And they literally visually show you the inspection process. They don’t say like most automotive companies, “We have a 120-point inspection system on all the vehicles we sell”, they actually show it to you. Because Car Max understands that psychology that if they don’t show it to you it doesn’t mean anything at all.

So we’ve got to have the same mindset with video. And once again, that’s a great one for your sales team, because people will ask you what makes you different. They love to ask sales people this. And you can show them that video. How do they know you’re telling them the truth? Once again, you can use that video.

That’s the Selling 7, they’re magical. You’ll notice there was no “About us” video in there. Those move the needle, Rich.

Rich: Awesome. Alright, those are the Selling 7. It was the 80%, the bio, the product or service, the landing page video, cost and price, customer journey, and the claims. That was a great group that we can definitely work on.

I wanted to ask you, Marcus, about this full-time in-house videographer. Because as I’m listening to this I’m thinking this would be fantastic and we could bring somebody in and make these videos. And then we’ve got to keep on bringing them in. So I’m kind of trying to figure out in my own head for flyte – and then thinking myself as an agency should I be offering this to my clients – but at what point do we decide we need an in-house person creating these videos? Or are you like, every single company needs an in-house person?

Marcus: Well, at this point I can tell you if the company is doing more than $5 million in sales, they absolutely should have a full-time videographer, regardless.

Rich: Is that billion with a “b”?

Marcus: Five million dollars in sales.

Rich: Oh, a million.

Marcus: Now if they’re doing less than $5 million, it starts to become a situation where you might have somebody that is 20 hours a week. There’s different ways to do this, and sometimes they should have a full-time videographer. So it just depends on the situation but I will tell you this, with that question, one full-time videographer will have as much impact on your company as if you hired 5-10 new sales people tomorrow if they follow the plan that I just gave.

So if you look at the videos we just said with the Selling 7, those are 7 types of videos, but within those 7 those are actually – depending on the size of your organization – that’s enough videos that will keep a full-time videographer busy for at least 12-18 months. I know because we’ve done this a bunch of times now.

When a company explodes with video and really gets a following and builds a business brand in their bottom line, what we see is they average anywhere between 2-3 new videos a week. So do the math! That means you need to be doing 100 videos a year. Lots of people don’t like to say this because they say things like, “Quality is the only thing that matters”, and that’s total B.S., that’s not true. None of the data supports it.

Quality and quantity mean a whole lot, so all this goes under the assumption that you’re doing a good job. Well what’s going to help you do a good job? Well you’ve got somebody that’s just part-time that’s riffing iPhone videos. For some people that’s a full-time videographer.

Now you might be listening to this right now and saying well how much does a full-time videographer cost. I know because we’ve hired so many for companies, and the average is somewhere between $35-$50k a year. Lots of times we’ll get them generally fresher out of school, and $35-$50k is very normal for this person. The one issue that you’ll find though, is most videographers don’t understand sales and marketing. What they understand is documentary-style videos.

So for example, one of the things that we do because of this problem – and this is agency talk – is knowing that this is an issue, we have one-to-one training where we ramp up videographers so they think like a marketer. So that they think like a sales person. Because these types of videos are going to be different, that’s why they need to turn them over quicker, a lot of them are used to doing videos slowly, like if they did one video every few weeks that fine. That’s not fine. Not for a business, not for most businesses. Like I said, 2-3 a week is where you want to be.

And so that’s why you need somebody full-time in-house, it doesn’t require a ton of money, you’re going to produce way more videos because of it, and it’s laughable what you spend on them when you see the returns.

Now, should you still outsource video some? Yeah, definitely. Especially if it’s really, really high end stuff that maybe you can’t do in-house. I’m telling you I’ve got a $40,000 employee at River Pools right now that is full-time videographer. And the videos that we’re producing people are like, “Holy cow, how do you do that?” And it’s all tied to a $40,000 a year employee and we’re killing it. We are flat out killing it because we have that person in-house, and I’ve seen that over and over again with companies because that’s the one that we work with. In other words, I don’t work with companies on video unless they have a full-time videographer. Unless they hire us for production, at which point hopefully that’s a short term solution to what is a long term issue. Because I want everybody to have one in-house.

Rich: Now a lot of people who have heard you need to be doing more video online have also been told you’ve already got all the tools you need, you’ve got an iPhone. I’m wondering, are you in that camp or are you saying no? If you’re going to bring in a full-time videographer you’re going to also be getting some high end camera work, you’re going to be using Adobe Premier and you’re going to be taking your video to a whole other level. Or are you also saying, Marcus, that you can set up an iPhone on a tri-pod and record something and upload it to LinkedIn that same day?

Marcus: I’m actually saying all those things. I’m a firm believer that we have to crawl before we walk. I believe in embracing the message. I’m never going to be that pundant that sits here and says, “If it’s not great, don’t publish it.” I actually don’t believe that because I don’t believe you’re going to be great at video at first. And it you are great at first, it probably means it took you 6 months to launch your first video at which point I could have produced another 30 or 40 and I’d be way ahead of the game.

So we do want to get better with time. Progress over perfection is the goal. But once you get a full-time videographer, you’re going to use the Adobe Premiers, you’re going to use more expensive equipment. But what’s crazy is equipment is actually not that expensive. Most companies, their startup cost once they have a full-time videographer, equipment costs around $2,500. That’s crazy. I mean, who doesn’t have $2,500? Some people listening to this might not, but almost all organizations, if they’re serious, they can find $2,500.

And just like a lot of them say there’s no way we can hire a full-time videographer. Sure you could, you just don’t see the value in it yet. We resist that which we do not value. That’s how it works. So what’s going to happen in 10 years, almost everybody listening is going to have a videographer on staff. Almost everybody listening to this is going to have one.

Now the sad part is they’re going to be forced into it. Just like they were forced to have a website versus being on the front end of websites and dominating back in 1995-2005. When you got on that train early, holy cow, you were able to store some away. You were going to throw cash in the ground because you were doing so well because you were in front of that. So unfortunately too often we’re reactive versus proactive.

Rich: Marcus, you’re energy is addictive and I’m definitely digging this. And I’m thinking about all the opportunities that we have in front of us. I know people are going to want to learn more about you. I know they’re going to want to check out some of your videos and stuff you’re doing. Where can we send them?

Marcus: Well, like you said before the call Rich, you can find me on LinkedIn. I post 2 videos a week on LinkedIn, they’re pretty quick, pretty fun, and pretty informative. So look me up, Marcus Sheridan. You can find my website marcussheridan.com, as well, anything for our agency or speaking or even my pool company. If you want to ask about pools, just research any question online about fiberglass pools, and I promise you’ll find my company River Pools & Spas. And that’s it.

Rich: Sounds awesome. Marcus, thanks so much for stopping by.

Marcus: My pleasure, bro.

Show Notes:

Marcus Sheridan’s digital marketing strategies are both smart & resourceful, but most importantly, they get results. Connect with him on LinkedIn to hear his latest tips and advice to help your business grow.

Rich Brooks is the President of flyte new media, a web design & digital marketing agency in Portland, Maine, and founder of the Agents of Change. He’s passionate about helping small businesses grow online and has put his 20+ years of experience into the book, The Lead Machine: The Small Business Guide to Digital Marketing

Tools discussed in this episode:
Wistia
Vidyard
Go Video
Soapbox
Wise Stamp