CONFERENCE

Your ads are great. Your audiences are dialed in. But it seems like no matter what you do your Facebook and Instagram ads aren’t producing results. Find out what has changed in 2023 and how to kick your strategy into line with current platform changes. Learn from a Meta Certified Lead Trainer who has taught hundreds of businesses how to harness the power of their unique ads strategy.

Once upon a time having a website was a differentiator. Once upon a time, SEO, social media, or email marketing was enough to set you apart from the crowd. But now, every channel, every feed, and every inbox is clogged with competing messages and offers.

So how do you stand out?

In this presentation, you’ll discover the framework to identify and name what makes your company, your brand, or yourself, remarkable. How to attract and engage your ideal customers, how to create high barriers to competition, and how to communicate your remarkability through today’s most powerful channels.

Every day behavioral scientists uncover new information that confirms people don’t really think about what they do. Instead, they conserve mental energy and react automatically — relying on hard-wired decision defaults that influence everything from what they read … to whom they trust … to when they buy.

If you want your marketing messages to persuade people to act, you need to know how to trigger these decision defaults. And you want easy, effective ways to do that.

In this example-jammed presentation, you’ll discover the decision-making shortcuts all humans have, and how you can use them to make sure your marketing messages generate leads. Don’t risk being ignored, overlooked, or forgotten. Gain your competitive advantage by writing to hack people’s brains.

Let’s face it….  For most marketers, tools like Google Analytics 4 are both amazing and overwhelming. In this session you’ll discover 5 simple tricks that not only make GA4 easier to use, they’ll help you get more insights from your reports

Hearing crickets on your YouTube channel, even though you did exactly what the “experts” recommended? We get it. We did, too. But here’s the critical last step (ten minutes or less!) that exponentially increased traffic and catapulted our videos into dominating Page 1 on Google.

Google uses a different algorithm to display localized search results, but marketers and business owners typically use traditional SEO tactics.

In this action-packed, fast-paced session, Greg will explain how Local SEO is different from traditional SEO, outlining which signals influence local search visibility — and he’ll outline exactly how to optimize each signal.

You’ll learn about website content and optimization, local link building, customer reviews, and Google Business Profiles. You’ll leave with a detailed playbook that outlines specific strategies and tactics that will help you dominate local search results in 2024 and beyond.

Whether you’re just getting started or are already using AI in your marketing workflow, this session will help you level up your AI skills to help you accomplish more in less time.

In this session you’ll learn more about the four key areas of AI for marketers:

• Prompts
• Automations
• Acceleration, and
• Pitfalls

You’ll see the latest AI tools in action, discover their strengths and limitations, and get a better understanding of how you can begin harnessing the power of AI today in your marketing campaigns.

Google and Microsoft offer a vast array of advanced targeting options for every campaign type. But with privacy regulations becoming stricter every day, it’s time to get creative to effectively target your core audience. Learn how to master the art of crafting complex audiences to uplevel your PPC campaign performance, both strategically and tactically.