10-4, GOOD BUDDY!
We’re back! After a three-year hiatus (thanks, COVID!, 🙄) we’re bringing New England’s premier digital marketing conference back to Maine!
With an incredible lineup of speakers, fantastic topics, and of course, an amazing, engaged audience, 2023 is poised to be our best year yet…and we want you to be a part of it!
If you’ve never been to AOC, you’ll enjoy learning from some of today’s leading experts while networking with other professionals just like you. If you’re returning for your 2nd, 3rd, or even 9th time, you’ll also have the benefit of seeing old friends, but in a brand new location!
Are you a Maine-based company? Discover how you can save 50% on your conference and workshop tickets!Register
Take advantage of a full day of networking opportunities. Make connections with local professionals and get face time with the experts on stage. Every year we see relationships forged that can change the course of your business and your career!
Discover the latest strategies for SEO, social media, analytics, and more. At AOC you’ll discover what you need to know to succeed today, and what you should be paying attention to prepare you for tomorrow.
Whether you’re just starting out or you’re a seasoned pro, you’ll be exposed to new ideas that will fuel your professional growth. You’ll leave with actionable items that will help your company drive more leads and sales online.
AURA – PORTLAND, MAINE
AOC is returning, but to a new space. We’re excited to invite you to our new home, Aura. Set in the heart of downtown Portland, Aura’s stage and two-tier seating is the perfect venue for a fun, vibrant, engaging day of learning and networking.
Enjoy lunch with us at Aura, or stretch your legs and visit some of the world’s best restaurants nearby. And be sure to stick around after the conference for food and drinks at our networking power-hour!View Map
OCTOBER 4, 2023
|7:30||Registration & Breakfast|
|8:45||Rich Brooks – The Remarkability Formula|
|9:30||Greg Gifford – Local SEO|
|10:25||Amanda Robinson – FB Ads|
|11:10||Nancy Harhut – Neuromarketing Secrets|
|1:05||Jen Watson – Social Media Strategy|
|1:50||Atiba de Souza – Video SEO|
|2:45||Brooke Osmundson – Paid Search|
|3:30||Rebecca Emery – AI and Marketing|
|4:15||Chris Mercer – GA4 and Measurement|
|5:00||Networking & Cocktails|
Your ads are great. Your audiences are dialed in. But it seems like no matter what you do your Facebook and Instagram ads aren’t producing results. Find out what has changed in 2023 and how to kick your strategy into line with current platform changes. Learn from a Meta Certified Lead Trainer who has taught hundreds of businesses how to harness the power of their unique ads strategy.
Once upon a time having a website was a differentiator. Once upon a time, SEO, social media, or email marketing was enough to set you apart from the crowd. But now, every channel, every feed, and every inbox is clogged with competing messages and offers.
So how do you stand out?
In this presentation, you’ll discover the framework to identify and name what makes your company, your brand, or yourself, remarkable. How to attract and engage your ideal customers, how to create high barriers to competition, and how to communicate your remarkability through today’s most powerful channels.
Every day behavioral scientists uncover new information that confirms people don’t really think about what they do. Instead, they conserve mental energy and react automatically — relying on hard-wired decision defaults that influence everything from what they read … to whom they trust … to when they buy.
If you want your marketing messages to persuade people to act, you need to know how to trigger these decision defaults. And you want easy, effective ways to do that.
In this example-jammed presentation, you’ll discover the decision-making shortcuts all humans have, and how you can use them to make sure your marketing messages generate leads. Don’t risk being ignored, overlooked, or forgotten. Gain your competitive advantage by writing to hack people’s brains.
Let’s face it…. For most marketers, tools like Google Analytics 4 are both amazing and overwhelming. In this session you’ll discover 5 simple tricks that not only make GA4 easier to use, they’ll help you get more insights from your reports
Hearing crickets on your YouTube channel, even though you did exactly what the “experts” recommended? We get it. We did, too. But here’s the critical last step (ten minutes or less!) that exponentially increased traffic and catapulted our videos into dominating Page 1 on Google.
- Create content that immerses customers in your brand while telling your company story
- Up-cycle content that can inspire for months
- Implement productivity hacks that will save mountains of time
- Use new tips and tools to amp up your social media strategy
Google uses a different algorithm to display localized search results, but marketers and business owners typically use traditional SEO tactics.
In this action-packed, fast-paced session, Greg will explain how Local SEO is different from traditional SEO, outlining which signals influence local search visibility — and he’ll outline exactly how to optimize each signal.
You’ll learn about website content and optimization, local link building, customer reviews, and Google Business Profiles. You’ll leave with a detailed playbook that outlines specific strategies and tactics that will help you dominate local search results in 2024 and beyond.
Whether you’re just getting started or are already using AI in your marketing workflow, this session will help you level up your AI skills to help you accomplish more in less time.
In this session you’ll learn more about the four key areas of AI for marketers:
- Acceleration, and
You’ll see the latest AI tools in action, discover their strengths and limitations, and get a better understanding of how you can begin harnessing the power of AI today in your marketing campaigns.
Google and Microsoft offer a vast array of advanced targeting options for every campaign type. But with privacy regulations becoming stricter every day, it’s time to get creative to effectively target your core audience. Learn how to master the art of crafting complex audiences to uplevel your PPC campaign performance, both strategically and tactically.
OCTOBER 4th in Portland, ME
OCTOBER 5, 2023
Your learning doesn’t stop on 10/4 at Aura! Join us the following day for our world-famous Deep Dive Workshops with even more marketing experts!
Nuts and Bolts of Video SEO
ATIBA DE SOUZA
Youtube, TikTok, Google…YES. We will cover SEO on all the platforms AND show you how to get your videos ranked on Page 1 of Google.
How to Crush Your Instagram Strategy
Join globally recognized Instagram expert, Jenn Herman, for this deep-dive tactical workshop on all things Instagram. In this workshop, you’ll get hands-on opportunities to build out your own brand’s hashtag strategy, learn how to create Reels that convert, re-write your Instagram profile description to optimize it for clients, and so much more. Whether you’re still figuring out how to use Instagram strategically or you’ve been doing this for years, you’ll leave this session with significant improvements made to your Instagram account and actionable tasks to implement for increased performance and results.
Ditch the Boosting Blues: Master a Solid Facebook Ad Strategy with Amanda Robinson, The Digital Gal
Boosting Facebook posts is the precursor to creating ads that tap into your full potential. Are you ready to go beyond the boost and get hands-on with a strategy that beats boosting out of the water? Join us for an interactive workshop led by Amanda Robinson, The Digital Gal, where you’ll learn the ins and outs of creating a successful Facebook ad campaign from start to finish. Discover the essentials of audience targeting, ad creation, budgeting, and analyzing results as Amanda shares her expert knowledge and industry secrets. By the end of this engaging workshop, you’ll be confidently equipped to craft compelling Facebook ad campaigns that drive results and boost your business. Don’t miss this opportunity to learn from a renowned Facebook ads expert and transform your marketing strategy!
Understanding & Using Google Analytics 4
Ever wonder if you’re using Google Analytics 4 correctly? Confused as to how it works? How do you what questions you’re supposed to ask it? How do you know what those reports are telling you? After this workshop you’ll know how to properly create, configure, and use your Google Analytics 4. From understanding what events are important to collect (and why) to building reports that are designed to answer questions quickly, you’ll discover a whole new way to unlock this incredible tool.
Level up your AI Game: hands-on prompting workshop
Details coming soon!
PPC Auditing 101: Evaluating Your Campaign Through In-Depth Analysis
In this workshop, we’ve delve into the fundamental structure of a PPC audit, demystifying the process and empowering you to extract valuable insights from campaigns.
Learn to navigate the wealth of data at your disposal, identify key performance indicators (KPIs), and set clear objectives and expectations for an audit. By focusing on what truly matters, you’ll streamline your efforts and maximize the impact of your analysis.
Want to get a sense of the “vibe” of AOC? Or perhaps you just want to see if you made one of our sizzle reels? Check out these highlights from some of our recent conferences.
OCTOBER 4th in Portland, ME
I’ve attended every Agents of Change since its inception and I’ve learned something new every time that I’ve been able to apply to my business.
AOC has the best of both worlds. The event attracts amazing speakers and talented professionals who will energize and educate you while still having an intimate feel that you lose at mega-conferences.
I loved my experience! The speakers were engaging and provided actionable takeaways. The networking opportunities were personal which made for stronger relationships created.
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