Category: Social Media Marketing

Stop guessing at Instagram! Let's look at some scientifically proven tactics that are guaranteed to improve your reach and engagement!

Discover how to use IGTV--Instagram's new platform--to reach and engage your audience looking for video content outside YouTube.

It's not necessarily easy to build an online community community. But Dana Malstaff, aka Boss Mom, has done it successfully. And she's on this week's episode to talk about how she built an her online community, and everything she learned along the way.

Pinterest offers an abundance of benefits for businesses, and the best part, it doesn't have to be just content that you've created. You have the opportunity to build relationships with influencers, re-pin older content of yours that did really well to keep it alive and get more new eyeballs on it, schedule pins all at once to save time, and don't forget the benefits of group boards, where you can collaborate with others. A tweet has a limited shelf life, but a pin can last forever.

Whatever your take on influencer marketing, you'll want to check out this week's guest, Angus Nelson. Angus is the president of Life of Dad, an influencer marketing agency and an influencer in his own right. He'll show you how your company can engage with influencers, and even help you determine if you're fit to be an influencer for someone else!

Let's say you've already heard about the benefits of Facebook groups from other business owners and now you want to try your hand at using it to promote your brand, products, and services as well. Once you decide why and how you'll use the group, it's a good idea to set up some rules and parameters for potential members to adhere to. You can even require they answer a series of questions before you determine if they're a good fit for the group. Proper vetting is important because the success and growth of your Facebook group really depends on consistent engagement in the group.

If you're involved in digital marketing, you probably know who Chris Brogan is. New York Times best selling author, thought leader, business expert. He also runs many popular Facebook groups, so who better to talk to about what it takes to start and grow a successful group? Listen to this week's episode today!

Businesses and brands are going to have to pay more attention to what they're posting and make sure they're creating content that invites and encourages real, meaningful conversations. Gone are the days of link dropping. It's time to explore other avenues such as Facebook Live, increasing the ad budget, and utilizing Facebook Groups.

Facebook groups offer many options to suit a particular Groups needs; you can make it public, private or secret, you can make admission limited or open, you can set guidelines for admission as well as for the Group members themselves. With the impending changes looming with how marketers can utilize Facebook, the Groups aspect offers another way to direct traffic to your other platforms, and even monetizing

There is a whole lot more to Facebook ads than just "boosting" a post. Just throwing money at Facebook isn't the answer. Your business should have an end goal, and then a strategy in place for how to reach that goal, including where within that process to use Facebook ads. Otherwise, you're just wasting money.