Posts Categorized: Social Media Marketing

How to Mine Other Industries for Breakthrough Ideas – Mary Cate Spires

Many companies steal ideas from what their competition is up to. Unfortunately, that doesn’t help you stand out or grab the attention of your ideal customer. Instead, look to other industries for ideas and then make them you own. Marketing expert Mary Cate Spires shares how she identifies related industries, discovers what’s working there, and… Read more »

Do You Need to Pay Attention to Web 3.0? (Cryptocurrency, NFTs, and the Metaverse…oh my!) – Rich Brooks

You may have noticed that social media and digital marketing experts are spending a lot of time talking about Web 3.0 these days…blockchain, cryptocurrency, NFTs, and the metaverse. You may be asking: what does this have to do with my business, my marketing? Well, we try and get some answers to your questions in this… Read more »

How (and When) to Take a Stand on Social Media – Brooke Sellas

Consumers, especially Millennials and Gen Z, want to work with and buy from companies that hold similar values to their own. They expect you to take a stand on social media and back that position up with action. So how does this impact your marketing, your communication, and your social media? Brooke Sellas, author of… Read more »