Getting Started with Chatbots and Marketing – Carrie Gottschalk

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As messaging applications have become a way for brands to reach consumers, chatbots have become increasingly more important. Carrie Gottschalk has proven that chatbots can be part of your marketing initiatives and help push your customers seamlessly through your sales funnel. Especially as they become more sophisticated and versatile.

Chatbots can perform tasks that are both simple and repetitive at a much higher rate than would be possible for a human alone, and still provide a seamless user experience for customers.

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Selling for Introverts: How to Close More Sales – Matthew Pollard

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Whether you were born with the “gift of gab” or not, there is no excuse when it comes to why you’re not killing it in the sales game, according to Matthew Pollard. Regardless of your industry, if you’re not prepared with stories to engage your client or prospect, and you don’t know the right questions to ask, then you’re not ready to make the pitch.

Sales is so much more than the slick, loud car salesman aggressively pushing you into buying. The truth is, people love to buy, but they don’t like to be sold. If you can connect with them by offering real life examples of how you’ve helped others in the same situation, you form a trust and a rapport that makes them feel a connection to you.

By preparing ahead of time with your own customized “script” and process, it allows you to then feel comfortable and confident right from the start in what you’re delivering to your customer or prospect.

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What’s New with LinkedIn – Michaela Alexis

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LinkedIn offers a unique opportunity for people and brands to communicate in a more deliberate and intentional way. Michaela Alexis has successfully helped entrepreneurs and small businesses make waves on LinkedIn that resulted in business growth as well as building a smart network of like-minded, relevant people and opportunities.

LinkedIn has so much more to offer than as just a place to park your resume. The newest LinkedIn Live feature offers endless possibilities including showcasing your products or services, utilizing your personal profile and company pages to best attract the right people, host your blog, as well as a place to publish content and build a following that knows, likes and trusts you.

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