Posts Categorized: Podcasts

Targeting Cold and Warm Audiences with Facebook Ads – Andrew Bengel


Andrew Bengel - The Ad Viking

Facebook’s ad platform gives you more control over your ad campaigns compared to any other platform out there. Whether you’re a pizza shop looking for more customers, or an online retail store looking to find more people interested in your products, Facebook’s audience targeting options allow you to reach the right people based on location, demographics, interests, behaviors, and more.

Once you’ve properly installed the Facebook pixel on your website, you can go as broad or niched down as you need to get in front of your ideal audience, ensuring you can increase your reach and boost your sales.


Scientifically Proven Instagram Tactics Revealed! – Scott Ayres


Scott Ayres

How many times have you read a blog post by a social media expert that told you to do one thing, and then listened to a podcast by another expert on the same topic that told you to do the exact opposite? Now it makes sense that different people will have different opinions, but what does the actual data say?

This is where Social Media Lab fits in. They are the Mythbusters of the social media world. They take a scientific approach and perform real tests on the types of social media questions that marketers have when it comes to what really works and what doesn’t, what will give you a better reach with your audience, and what gets more conversions…and they have the actual numbers to prove it.

How many hashtags is too many? Instagram Carousel or individual photo posts? Instagram Story ads or Instagram feed ads? How do your current social media marketing strategies rank up against the data? Maybe it’s time to try something new.


How to Use IGTV to Build Your Business – Sue B. Zimmerman


Sue B. Zimmerman

With our social feeds clogged up and algorithms working against us, how can we engage our audience? Well, there’s a relatively new offering from Instagram that may provide the solution: Instagram TV (IGTV.)

IGTV displays full screen, vertical videos that can be up to an hour long.  Video, in and of itself, is a great opportunity to nurture the “know, like and trust” aspect of warming your audience by showing them a more personal side of your business or brand. Think of the possibilities: vlogging, behind the scenes glimpses, influencer marketing, and repurposing content used on other social channels. The possibilities are limited only by your creativity!