Posts Categorized: Podcasts

What Now? Moving Beyond the Pivot – Rich Brooks

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What Now? Moving Beyond the Pivot - Rich Brooks

It’s easy to fall back into a groove, but thinking things have “normalized” is the wrong approach. In this episode I share five things you can do to make sure you continue to evolve as your customers’ needs do.

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How a Mastermind Helps Your Business Grow – Rich Brooks

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Masterminds can provide you the accountability you need to succeed - Rich Brooks

Do you ever wish you could get free business advice from someone in your industry, or who has been through what you’re going through now? The answer may be in joining or starting a mastermind. We’ll delve into what a mastermind is, how to start one, and how to run one successfully.

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What Does Influencer Marketing Look Like In the Real World? – Mike Allton

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Finding the Right Marketing Influencer for Your Business Podcast Title Image

Influencer marketing could arguably be traced all the way back to the 1800’s when the Conklin pen company wisely and creatively asked Mark Twain to say some nice things about their products. Influencer marketing has come a long way since then, especially if you’re a Kardashian. But just going for the big name is not necessarily the best strategy, says Agorapulse’s Mike Allton. Sure, you want a big name with recognition, but if their followers are in your product’s demographic or the audience most likely to use your product or service, then it’s just a waste of time and money.

And speaking of money, another cool thing about influencer marketing is the multiple tiers it allows you to work with in terms of the relationship and compensation plan you have with influencers. If you do it right, it can prove to be a lucrative arrangement for both parties.

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