Posts Categorized: Podcasts

How to Play By Facebook’s New Rules

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Facebook is changing their algorithm again. This time you’ll be seeing less public content from businesses, brands, and the media, and more content that promotes meaningful interactions between people (get ready to see more pictures of your great aunt’s cat showing up in your newsfeed). This means businesses are going to have to work harder than ever to get their customer’s attention and be a little more creative when doing it. 

Businesses and brands are going to have to pay more attention to what they’re posting and make sure they’re creating content that invites and encourages real, meaningful conversations. Gone are the days of link dropping. It’s time to explore other avenues such as Facebook Live, increasing the ad budget, and utilizing Facebook Groups.

 

 

 

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How to Build a Facebook Group…and Monetize It

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A Facebook Group is a great way to communicate and share common interests, information, and opinions around a common cause or goal. Anyone can setup and manage a Group as small or as large as you want.

Facebook groups also offer many options to suit a particular Groups needs; you can make it public, private or secret, you can make admission limited or open, you can set guidelines for admission as well as for the Group members themselves. With the impending changes looming with how marketers can utilize Facebook, the Groups aspect offers another way to direct traffic to your other platforms, and even monetizing.

 

 

 

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Everything You Ever Wanted to Know About Google Tag Manager

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Every dollar counts in today’s world of digital marketing. Our businesses are utilizing so many different platforms and technologies that we have to be able to effectively deploy these in a way that is both cost effective to you, and provides an optimal user experience for those visiting your website and apps. The way to do that is with tag management tools.

Essentially, these tools allow marketers to impactfully manage and marry together various applications and data in the most efficient way by providing more agility, better performance, cost savings, and better data control.

 

 

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