Tag: ppc

If you’re selling product, you can’t ignore Amazon. Discover how to optimize your listings, run ads, and sell more.

Really, AI has been around as long as computers have. But over time, AI and machine learning have been able to take over certain functions in more concise, error-proof, and productive ways than humans can. We have benefitted from this in ways that encompass Netflix being able to recommend the kind of shows we like based on our viewing history, all the way to bidding on PPC ads on our behalf based on certain data it's picked up from the various platforms.

Which one- SEO or PPC- yields better results, which one is more cost effective, which one tracks ROI better, and which one works faster? Listen & Find Out!

Google display network pro, Lisa Raehsler, pops in to tell us about what makes GDN special & how can your business best benefit from using it on this episode of the Agents of Change!

Google AdWords expert, Ross Kaplan-Winn, drops by to chat about how to refined your audience and targeting methods on this episode of the Agents of Change!

Let’s run through a couple things that might make someone say “AdWords doesn’t work” and how you can fix them.