Digital marketing for B2B (business to business) is different than that for B2C (business to consumer. There are more decision makers involved, sales cycles take longer, and the size of each sale is bigger. Because of this, you’ll need a B2B-specific approach to search, social, and mobile marketing. Ken Marshall of RevenueZen, has helped countless B2B companies… Read more »
Posts Tagged: marketing
Do you have a “controversial” product like CBD, cannabis, or crossbows that you’re looking to market online? If so, you’ve probably already ran up against plenty of roadblocks from companies like Facebook and Google. Today’s guest, Shayda Torabi, has learned first-hand that in order to market her cannabis business, she needed to get creative with her marketing strategy. This means learning which… Read more »
Building a successful SEO strategy relies on 7 core elements, according to David Finberg of Peaks Digital Marketing. In today’s episode we’ll look at each one in turn, and give you specific steps you can take to improve your standing in each category.