Tag: linkedin

Posting on LinkedIn but not seeing results? If you feel like you don’t really have a strategy for how you’re using LinkedIn, Joe McKay breaks down the three types of posts that actually move the needle, and how to make them work for your business.

Your LinkedIn profile isn’t a resume, it’s a first impression. And according to personal branding expert Kate Paine, it’s one of the most overlooked tools professionals have to build credibility, connection, and visibility. Try out these practical strategies – from adding personality to your profile to mixing up your content – to help you stand out and show up as your best (and most memorable) professional self.

LinkedIn is constantly evolving, and staying ahead means understanding the platform’s current dynamics. LinkedIn Strategist Judi Fox discusses the latest trends, how to use AI to enhance – not replace – your voice, boosting your authority, and how to position yourself for success with LinkedIn to grow your business.

Learn how to boost engagement and drive sales on LinkedIn with thought leadership ads, sponsored posts, short videos, and conversation-sparking text updates. Brooke Sellas, of B Squared Media, reveals her successful tactics so you too can increase your reach on LinkedIn.

The “secrets” of AI that no one is telling us. B2B strategies for small businesses. Website alternatives. And things to do in Portland, Maine, when you attend the Agents of Change Digital Marketing Conference.

This one has it all.

LinkedIn is one of the most powerful social media platforms for business owners and marketers. But, like all social media networks, LinkedIn has algorithms that determine how much reach your posts have. Don’t let those algorithms discourage you! There are a few “hacks” you can use to maximize your LinkedIn reach. Check out these tips […]

If you’re looking to stand out and build an audience on LinkedIn, you’ll want to take advantage of one of the B2B platform’s most powerful tools: the newsletter. Whether repurposing content you’ve already created or creating something new, LinkedIn gives you more reach and a new audience. LinkedIn expert Judi Fox gives us the rundown […]

How often do you accept a connection request on LinkedIn, only to be immediately spammed with a sales pitch before you’ve even had a chance to look at their profile? Or received a connection request with no explanation or context? Or been told you should connect because “I see we have connections in common”? According […]

Digital marketing for B2B (business to business) is different than that for B2C (business to consumer. There are more decision makers involved, sales cycles take longer, and the size of each sale is bigger. Because of this, you’ll need a B2B-specific approach to search, social, and mobile marketing. Ken Marshall of RevenueZen, has helped countless B2B companies […]

LinkedIn gives you the opportunity to showcase who you are, what your expertise is, and make important business connections, all in front of a large, high-value audience. But unless you’re truly optimizing your profile, you’re not going to be able to take advantage of this opportunity, because people are just going to keep scrolling on […]