Currently one of the strongest – and often untapped – digital marketing opportunities is YouTube pre-roll advertising. You know them as those 5-30 second videos that run before the video you want to watch, sometimes giving you the option to “skip it” and go straight to your video. Sure, some people can find them annoying,… Read more »
A common misconception surrounding Google AdWords is that people think no one ever really clicks those ads that show up on the right hand side of the search page. But whether you personally do or not, someone sure is, as those ads account for 90% of Google’s revenue from advertising as a direct result of… Read more »
Have you ever said “AdWords Doesn’t Work”? As an AdWords manager and consultant, I’ve heard this phrase more times than I can count. It’s usually a variation of “special snowflake syndrome” where a business owner thinks their business model or their location is unique or special… and that’s the reason AdWords doesn’t work for them. More… Read more »
