Tag: B2B
Your success with email marketing lies in providing helpful, useful content that aligns to what your target personas need. B2B marketing expert Aaron Marks explains how putting out content catered towards our ideal customers, and providing them with the information they need, will translate to success in all your marketing.
READ ARTICLELinkedIn is one of the most powerful social media platforms for business owners and marketers. But, like all social media networks, LinkedIn has algorithms that determine how much reach your posts have. Don’t let those algorithms discourage you! There are a few “hacks” you can use to maximize your LinkedIn reach. Check out these tips […]
READ ARTICLESales and marketing teams often disagree on what is a qualified lead, especially in B2B settings. However, when they do manage to work together instead of butting heads, the benefits to the bottom line are obvious. So how can marketers eliminate the struggle to communicate with their sales teams and nurture a more collaborative effort? […]
READ ARTICLEWhenever a platform releases a new app or feature, we go straight to the experts to learn more. When we heard that Instagram rolled out their new Guides feature, we called on our good friend and Instagram “It Girl”, Jenn Herman, from Jenn’s Trends, to help get us in the know. Jenn shared with us […]
READ ARTICLEWe’ve all seen business ads pop up in our Facebook feed every day, and you’ve probably scrolled right past a majority of them. But what about leveraging YouTube to advertise your business, products and services? Aleric Heck of AdOutreach has done just that, helping innumerable business reach over 8 figures in sales using the YouTube […]
READ ARTICLEIt’s easy to fall back into a groove, but thinking things have “normalized” is the wrong approach. In this episode I share five things you can do to make sure you continue to evolve as your customers’ needs do.
READ ARTICLEDo you ever wish you could get free business advice from someone in your industry, or who has been through what you’re going through now? The answer may be in joining or starting a mastermind. We’ll delve into what a mastermind is, how to start one, and how to run one successfully.
READ ARTICLEInfluencer marketing could arguably be traced all the way back to the 1800’s when the Conklin pen company wisely and creatively asked Mark Twain to say some nice things about their products. Influencer marketing has come a long way since then, especially if you’re a Kardashian. But just going for the big name is not […]
READ ARTICLESuccessful SEO starts with keyword research. Moz’s Cyrus Shepard reminds us that you need to rank for what people are actually searching for, not what you think they’re searching for. That means truly understanding exactly what a keyword is, and prioritizing keywords by potential. Uncover more ideas by determining what keywords your competitors are ranking […]
READ ARTICLELike every industry, digital marketing also has their list of “best practices” that you’re told to follow. And while there is certainly some truth to that, Caitlin Halpert from 3Q Digital, can attest that with a little creative “pushing of the boundaries”, and letting the data from your creative testing do the talking, you just […]
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