Tag: AOC2020

Guy Kawasaki, is here today dishing out advice, reflections, and truth bombs, and explaining that you’re not going to find your dream job right out of college, nor is the path to success and happiness linear. And that’s absolutely fine.

Like any social platform out there, LinkedIn is always changing and evolving, as is its algorithm. So you’ve got to stay in the loop and keep your profile and content fresh to make sure you’re connecting with not just a lot of people, but with the right people.

I’ve been getting a lot of questions around how—or even if—you should market a business during the Coronavirus (COVID-19.) Here’s my take on marketing and advertising during a crisis.

Once upon a time LinkedIn was a very different place than it is now. It used to be that you kept your network small and tight knit, and it was treated more as a ‘connect & pitch’ platform. But Gaetano DiNardi is here to tell you that LinkedIn has transformed into more of a broadcasting platform these days, where you use it to amplify your content.

If you’re a small to medium sized business, you’re probably short on both time and money, so you’ve taken a DIY approach to many aspects of your business.

When it comes to digital marketing, content is king. But it’s also difficult and time consuming to create. Melissa Sciorra shows us how your content can do double duty.

In order to really go down that journey of better customer service, you first need to toss aside any expectations of what you think your customers are going to say, and actually be willing to start talking to them

Not getting the results you want from your most recent Facebook Ads campaign? Was it the creative? The targeting? The bid?

To some people, Public Relations seems like this mysterious and intricate job reserved for people that have spent their careers making a lot of important and influential connections with big names in various industries and professions.

If we’ve learned nothing in this digital age of social media domination, it’s that businesses need to up their game when it comes to customer service because it is more front and center than ever before.