One of the best ways to create a rapport with your customers and earn their trust is through storytelling. When you learn to tell stories that customers in all points of your sales funnel can relate to, you’ve made your product or service that much more valuable to them. The ideal way to create your… Read more »
There are definitely best practices to consider when it comes to utilizing LinkedIn. For one, don’t just park you resume there and wait for the job offers to come rolling it – it’s not going to happen. But if you follow the sage advice of Tom Libby from Diversified Sales Solutions and Smarketing Connect, you… Read more »
Regardless of the excuses you keep coming up with for not including video as part of your marketing plan, if you’re serious about growing your business, you can’t put it off any longer. According to Lou Bortone, thought leader and video pioneer since the launch of YouTube, video is must-have marketing. You know the saying,… Read more »
