Tag: 2019

What does it mean to be authentic in the digital age? Is this something just for big corporations with huge marketing and communications teams?

Video marketing can attract an audience, but do you know what types of videos close sales? Marcus Sheridan does, and he’s been sharing that secret with businesses looking to grow.

By successfully utilizing Facebook Messenger’s marketing opportunities, He’s been able to find an alternative way to communicate.

Use the platforms that you have available to you, create content, and then have it be in front of your intended customers 3 or 4 times.

AJ Wilcox has earned that reputation for knowing exactly how and when to utilize LinkedIn’s numerous advertising options.

If you’re going to invest time and money into creating videos for your business, you want your ideal customers to find them and watch them.

The goal in marketing is to reach, engage, and convert your followers, but how do you accomplish that? Michael Brenner knows the importance that empathy and storytelling play in marketing.

What are pillar posts? How do they work? How can you create one? We answer all those questions and more with the first episode of 2019.

When you think about it, in marketing what we’re really trying to do is influence people’s behavior. Whether we want them to try something, or buy something, or buy it again, or whether we want them to open and read, or give up some personal data, or refer us to a friend. Whatever it is we’re always trying to influence some kind of behavior, and behavioral science, social science, is ideal for that.

Of all the social media platforms, Facebook is probably the one that changes most frequently and most dramatically.What worked so well last year, or last month, or even yesterday, is dead in the water today.