Customers and prospects want a more personalized and relevant experience in their inbox, just like they’re getting in the apps they use, the sites they visit, and the social networks they frequent.
Stephan is a content solutions architect at Bambu, an advocacy platform by Sprout Social. Before joining Sprout, he ran his own email marketing and web consultancy outside Boston for 16 years. Stephan works with B2B brands who are transitioning to customer-centric marketing strategies by revitalizing the relationships they have with their audiences, and empowering them to allow marketing to touch all areas of the customer journey.
Staying Relevant: What it takes to win inside today’s inbox
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