PODCAST

Carolyn Beaudoin How to Craft Messaging for Multiple Audiences (Without Tanking Conversions) Do you know your customer’s “jobs to be done”? If not, you’re probably not optimizing your copy for maximum ROI. Carolyn Beaudoin from Boxcar Agency explains how we can still reach multiple audiences at once, by using a Hybrid One Reader approach. How to Craft Messaging for Multiple Audiences (Without Tanking Conversions) Summary Key Takeaways Hybrid One Reader Approach: Carolyn introduces the innovative concept of the Hybrid One Reader, which allows businesses to address multiple audience segments simultaneously by focusing on shared characteristics, simplifying complex marketing challenges….