How Local SEO Can Supercharge Your Business – Joy Hawkins

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Many small businesses offer their products and services to a specific geographical market. To be successful, they need to make sure they’re being found quickly in search engines. That’s why incorporating strategies specific to local search and SEO is an important part of creating a well-rounded and comprehensive online marketing strategy.

To help increase your chances of getting found by customers, you can start by implementing local search strategies such as creating localized content for your website, claim and optimize your Google My Business page, obtain online reviews from customers, and claim and manage local listings and citations.

 

 

 

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How Agents of Change Take a Work Sabbatical

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After 21 years in business, I finally decided to take a sabbatical. If you’ve been wondering if you can take a sabbatical, or how to make it happen, I’ll share my process in this episode!

And, if you’re not sure why you should take a sabbatical, I’ll share with you why I’m taking mine, and maybe it will resonate with you.

 

 

 

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How to Tell a Better Story: The Red Thread Theory

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As a business you always want to be building loyalty and trust from your clients and prospective clients. The best way to do that is by telling stories that they can relate to personally.  You should think of storytelling as tribe building.  And if you put out your story, you’re going to attract like-minded people for your products and services. And the clearer you are with story and the better you can tell that story, you’re going to continually attract the kind of people who are going to grow your business.

 

 

 

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How to Grow Your Business with Facebook Chatbots

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Businesses are always looking for ways to cut costs and improve customer engagement, and chatbots have become the newest shiny object on the block that have filled the hole as an alternative way to engage conversationally with customers. More importantly, chatbots are available to companies of all sizes, so it allows the small guys to compete with the larger, more established brands.

Chatbots have been proven to increase traffic flow, build email lists, provide a more personalized customer experience, and nurture leads. These are all things that every business wants. They also allow you to get creative with offers and promotions, and they’re available 24/7, unlike traditional customer service for many businesses, so you never miss out on an opportunity to engage with your audience no matter what time it is.

 

 

 

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How to Market a Local Business Online: SEO & Social Tips

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Your prospects and customers are researching and buying online, so you need to focus your marketing to them on digital channels as well. The way to do that is to be specific in who you’re trying to reach, know where they’re hanging out online, prove to them that your brand is trustworthy, and be able to measure your efforts so you’re only spending your time and money on the efforts that are actually working.

The first step is in creating a realistic and specific digital marketing plan. You need to give them valuable content that they can actually use to make their lives easier and that will make them keep coming back to you. It’s building brand awareness and loyalty. In the world of digital marketing it’s quality over quantity, and slow and steady wins the race…and the customers.

 

 

 

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How to Build a Community that Grows Your Business

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Many of us have these grandiose dreams of having it all, the family and the career where we’re our own boss. Well it doesn’t have to be a dream, you can make that a reality if you take the right approach.

The key could lie first in finding your perfect community.  This is where you get support, tools, resources, connections, and even collaborations. Some people try to go too hard, too fast, but slow and steady often wins the race. Find your passion, stand for something, give value to others, and defend what you’ve built. In no time, you’ll have a community of like-minded individuals coming along for the ride with you.

 

 

 

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How to Get More Guest Posting Opportunities 

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If you’re already creating content for your own business, why would you want to seek out guest posting opportunities for other sites? Well, because guest posting is a creative and important strategy for growing your own blog readership and community.

Guest posting builds relationships, it’s great for search engines, it introduces you to a whole new audience, it associates you with other influencers, it helps build email lists, and the backlinks…oh, the backlinks you’ll get that will make Google so very happy. But you can’t just go into it willy nilly. It takes some research and time to create the perfect pitch that will have influencers interested and anxious to post your content to their sites.

 

 

 

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A Blogger’s Guide to Pinterest Marketing

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If you’re a business owner, chances are you’re already using Facebook ads as part of your marketing strategy. And the last thing you probably want to do – or have time for – is add yet another social platform to your repertoire. But don’t overlook the many benefits of Pinterest and what it can do for your business.

Pinterest offers an abundance of benefits for businesses, and the best part, it doesn’t have to be just content that you’ve created. You have the opportunity to build relationships with influencers, re-pin older content of yours that did really well to keep it alive and get more new eyeballs on it, schedule pins all at once to save time, and don’t forget the benefits of group boards, where you can collaborate with others. A tweet has a limited shelf life, but a pin can last forever.

 

 

 

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How to Get Started with YouTube Advertising

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It’s pretty common these days for businesses to use Facebook ads for business, but have you considered the power of YouTube ads? Everyone knows that video is a powerful way to capture your potential audience’s attention, and even more than Facebook, people turn to YouTube to find answers to problems they’re having. If you have answers to their problems, YouTube is a great place to find your target audience.

Take advantage of YouTube’s high traffic rate to leverage your business’s expertise by creating some creative and entertaining content for your target audience. And like Facebook, YouTube also offers advertisers some easy ways to find your ideal audience as well as tracking which video ads are working well, and how you can do it affordably.

 

 

 

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Artificial Intelligence, Machine Learning, and Paid Search…Oh My!

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Really, AI has been around as long as computers have. But over time, AI and machine learning have been able to take over certain functions in more concise, error-proof, and productive ways than humans can.

We have benefitted from this in ways that encompass Netflix being able to recommend the kind of shows we like based on our viewing history, all the way to bidding on PPC ads on our behalf based on certain data it’s picked up from the various platforms.

 

 

 

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