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Digital marketing for B2B (business to business) is different than that for B2C (business to consumer. There are more decision makers involved, sales cycles take longer, and the size of each sale is bigger. Because of this, you’ll need a B2B-specific approach to search, social, and mobile marketing. Ken Marshall of RevenueZen, has helped countless B2B companies increase the size of their pipeline through a strategic approach to SEO, LinkedIn, and content marketing, and he’s here to share some of those same strategies with us.
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On the surface, selling products on Amazon seems like a pretty easy way to make some money, right? Well, it’s not quite that simple. In order to do it successfully with impressive results, you definitely need the right strategies to help get you there. Today’s guest, Jeff Lieber of Turnkey Product Management, shares his own strategies, tips, and expertise around keyword research and optimization, product branding and listing, and PPC advertising that he uses to help his own clients sell 8+ figures on Amazon. 
If you’re looking to increase engagement and get viewers on social to “stop the scroll”, then video is where you need to be focusing your marketing efforts. According to Lauren Schwartz of The Loft 325, any experience level can create videos, and all you need is a smartphone and to follow a few of her simple suggestions for creating eye-catching creatives that make your product stand out online. 
Pinterest has undergone a few major changes lately, and the word on the street is, quality over quantity will get you favored these days. Pinterest expert and friend of the show, Alisa Meredith, stopped by to give us the low down on all the recent changes happening at Pinterest affecting marketers, including explaining why curating boards is a thing of the past, and why ‘idea pins’ might just be your new best friend. 
If you’re frustrated with low sales and can’t seem to figure out why, Bear Wade has the answer for you. Many times the problem lies in either not having a designated marketing plan or having one that’s not in the right order. Would you start sending people to your website before you’ve even created it? Of course not. Well the same idea applies to all aspects of your marketing plan. Bear is here to help us define these five specific steps – in the correct order – all designed to help you save time and money, and put your business on the road to healthy, sustainable growth.
Say it with me… “Pinterest is a search platform.” Yup, it’s true. Just ask Pinterest expert, Lindsay Shearer. She shared with us specific tips to help drive more organic traffic to your site and how turn that into customers. With most marketers turning to platforms like Facebook, that means there is less competition so the cost per click is much less expensive on Pinterest. Sounds like a win/win to me. So what are you waiting for? 
As marketers, it’s always in our best interest to ensure that our sales funnels and customer journey’s are dialed in when it comes to paid ads, before you start tossing money at them. Dubbed a “visionary marketer” by the American Marketing Association, Michael “Buzz” Buzinski of Buzzworthy Integrated Marketing is here to tell us how we can get more bang for our precious bucks by simplifying and optimizing Google ad campaigns.
