How AI is Changing Your Digital Marketing – ChatGPT

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In today’s fast-paced digital landscape, businesses are looking for ways to stay ahead of the competition and improve their marketing efforts. One of the most promising technologies in this field is AI, and one of the most advanced AI language models available is ChatGPT. Developed by OpenAI, ChatGPT has been trained on a vast amount of data and has the ability to understand and respond to a wide range of questions and topics. In this article, we will explore the capabilities of ChatGPT and how it can be used to improve digital marketing efforts.

 

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SEO for Videos: Get Your Videos Seen – Atiba de Souza

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Put yourself in front of the right people by optimizing your video for search! You don’t need to worry about becoming an overnight sensation. Atiba de Souza explains how to focus on connecting with searchers who have you specifically in mind. It’s a simple way to increase your audience and get more meaningful engagement online.

 

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SMS Marketing: Understanding Consumers Preferred Channel – Aaron Weiche

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Looking to connect with your prospects and grow your business? Texting and SMS marketing are the most efficient tools when you need to start something – from asking a question, all the way through understanding what’s next in any process. Aaron Weiche shares his text marketing tips that can make all the difference in giving you a leg up on your competition!

 

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The B2B Digital Marketing Playbook – Aaron Marks

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Your success with email marketing lies in providing helpful, useful content that aligns to what your target personas need.  B2B marketing expert Aaron Marks explains how putting out content catered towards our ideal customers, and providing them with the information they need, will translate to success in all your marketing.

 

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Should You Refocus Your Content on Search? – Meg Casebolt

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To maximize the impact of your website content, choose strategies that will help push it to the top of search engine results like focusing on optimizing page length and voice, doing extra research for improved SEO rankings, or even adding videos. Meg Casebolt shares her 3-month plan to help us see impressive boosts in visibility and engagement.

 

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Should You Still Be Marketing on Twitter? – Brandon Cockrell

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Twitter is in the news, but maybe not for the best of reasons. As a marketer, should you stick it out or jump ship? And whether on Twitter or an alternative, how do you build and engage your audience? Brandon Cockrell of Linchpin Sales Interactive shares that tactics that have worked for him and his clients.

 

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How an NFT Business Actually Works [Case Study] Pt 2. – Michael Cirino & Harry Rosenblum

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Concluding a two-part interview, today we look at how a real business—built around NFTs and Web 3—works. We’ll look at the business model, how they attract customers, and how they generate revenue. To do that, we’ll be chatting with Michael Cirino and Harry Rosenblum of House of Attention and St3ak.

 

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The Business Case for NFTs and Web 3 Pt 1. – Michael Cirino & Harry Rosenblum

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Ever wonder if there’s a business case for NFTs? Or how you can leverage Web 3 in your business to reach and engage your ideal customers? Today we speak with Michael Cirino and Harry Rosenblum of House of Attention and St3ak to find out how you should be approaching Web 3 in your own business.

 

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What’s Working in Facebook Ads Now – Amanda Robinson

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Many businesses have scaled back or abandoned Facebook Ads, which means it’s a prime time for you to jump in or double down. But if you don’t understand the new restrictions or what first party vs. third party data is, you’re likely to lose money. To avoid that fate, we’ve got Facebook Ads expert, the Digital Gal herself, Amanda Robinson, to show you the light.

 

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AI and the Future of Digital Marketing – Thomas Helfrich

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Can a bot market better than you can? Probably not, at least not today, but AI can help you become a better, more effective marketer now.  “AI Nerd” Thomas Helfrich gives us a closer look at what AI can do, the tools that are available, and how to put it into your workflow and content marketing process.

 

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