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Many businesses have scaled back or abandoned Facebook Ads, which means it’s a prime time for you to jump in or double down. But if you don’t understand the new restrictions or what first party vs. third party data is, you’re likely to lose money. To avoid that fate, we’ve got Facebook Ads expert, the Digital Gal herself, Amanda Robinson, to show you the light.
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Podcast: Play in new window | Download
Can a bot market better than you can? Probably not, at least not today, but AI can help you become a better, more effective marketer now. “AI Nerd” Thomas Helfrich gives us a closer look at what AI can do, the tools that are available, and how to put it into your workflow and content marketing process.
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Podcast: Play in new window | Download
How can you use a podcast to build your business? Well, there’s not just one right answer. In today’s episode, we look at how to leverage podcasts for lead gen, for networking, for thought leadership, and more. Podcaster Katie Brinkley joins us to talk through great use cases for podcasting for your business with enough examples to get you started.
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Podcast: Play in new window | Download
Creating consistent, valuable blog content is a challenge for most businesses and marketers. Missed deadlines, writer’s block, and uncertainty around what you should be blogging about can stop your productivity. Thankfully, Sarah Panus shares how to use SEO and her FED method to generate an editorial calendar that will drive your content creation for a long time to come.
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Podcast: Play in new window | Download
Earned media can be a powerful way to raise brand awareness, drive traffic, and generate sales. But to get journalists to pay attention, you need to have a powerful hook. eReleases founder, Mickie Kennedy, shares his proven method for creating that hook and then leveraging digital marketing to take your message even further.
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Podcast: Play in new window | Download
No matter how big or small your business is, if you want to reach new heights, going global is the next step. But before you start slapping translated versions of your website up all over the internet, there are a few things you need to know. Translation isn’t as simple as swapping out English for another language – it requires cultural knowledge and an understanding of your target audience. So if you’re ready to take your business international, read on for SEO expert Alexander Rehnborg’s tips on how to do it right.
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Podcast: Play in new window | Download
If only your website could speak, and tell you what’s working and not working. Well, according to Matt Weber, it does! And you just have to know how to listen to it. In today’s episode he’ll share how to understand what your website is trying to tell you and what actions you can take to improve traffic and lead generation at your website
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Podcast: Play in new window | Download
Do you feel that Web 3.0 pillars like NFTs, blockchain, and the metaverse will never impact your business? Did you ever think the same way about websites, social media, or smartphones? In today’s interview, we chat with Andre Kay who shares how businesses of all sizes are approaching Web 3, and how you can, too.
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Podcast: Play in new window | Download
Are you looking for ways to grow your business? You might want to consider using videos. Videos can help you reach a wider audience, and they can also help you build a stronger relationship with your current customers. Ryan Koral discusses some of the benefits of using videos to grow your business, including some tips for creating easy, successful videos that pack a ROI punch.
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Podcast: Play in new window | Download
Marketing videos are a great way to build your audience, generate leads, and close sales today…and there’s a strategy behind each approach. Video marketing expert Owen Video shares his secrets on what type of videos will help grow your business in this week’s Agent of Change podcast.
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