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By now we’ve all been told time and again about the importance of your email list when it comes to creating your marketing campaigns. But there’s a bit more to it than just shooting off a few emails. Aweber’s Jill Fanslau has helpful and insightful tips and strategies that you can immediately put into action when it comes to your email marketing plan, with proven success.
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Podcast: Play in new window | Download
It is a proven fact that one of the largest influencing factors for gaining local visibility in Google is by optimizing your Google My Business listing. After all, Google My Business is essentially your nerve center for controlling how the way your business’s information is displayed on Google and Google Maps during searches.
If getting search engine traffic is important to your business, then Bradley Benner of Semantic Mastery has a thing or two to teach you about diving deeper into SEO to help build a solid foundation for tour business that will translate into marketing success.
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Podcast: Play in new window | Download
We’re all used to video marketing on platforms like YouTube, Facebook, Instagram, Snapchat, Tik Tok…the list goes on. That’s great for one to many communication and marketing.
But how about leveraging the power of video—the visceral eye-to-eye, face-to-face style communication—in our emails? Our outreach emails. Our follow up emails. Our proposal emails.
We speak with Ethan Beute of BombBomb on how to embed video communications in your emails to increase your open rate, click through rate, and engagement rate, and how to get metrics to know if and when people are opening your emails.
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Podcast: Play in new window | Download
If you find the process of Facebook Ads to be overwhelming, you’re certainly not alone. But besides having great content, an audience, and an ad budget, Facebook Ads expert Amanda Robinson can’t stress enough the importance of building a solid foundation for your ads, and of course testing the heck out of them in a way that will definitely tell you which ads are working and which are not. Because no one wants to waste their ad dollars.
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Podcast: Play in new window | Download
How do you market to people who don’t even realize you, your business, or your industry exist? How do you best use social buttons on your website? And how many branded domains should you be renewing each year? Answers to these questions and more on this week’s episode of the Agents of Change podcast!
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Podcast: Play in new window | Download
Looking to rank higher in Local Search? Want to reach page one in the Map Pack (aka the Local Pack?) Should you focus on reviews or on Google Posts?.
In this interview, Local Search Marketer John Paglio answers all these questions and more as we look to help you get found for all your local searches.
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Podcast: Play in new window | Download
One of the most important things you can do after a big event, launch, or campaign, is to review it and figure out how you can do it even better the next time.
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Podcast: Play in new window | Download
By now we’ve all learned that appeasing Google’s authoritative and ever changing algorithm will go a long way in helping us rank higher on the search engine. Structured data takes a technology-based approach to SEO, where it helps to better organize the data on your website so that it’s more easily processed and analyzed by Google, and they can have a better idea of what your website is all about.
Pioneers in this area, such as Geoff Atkinson from Huckabuy, guarantee that taking this approach will see your website ranking higher, you’ll see more organic search traffic, and search engines will better index your pages for keywords more relevant to your business. Most importantly, this is a best practice that both large and small businesses should be adopting.
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Podcast: Play in new window | Download
Thanks to Siri, Alexa and Google Home – among other devices – voice search is having a huge impact on content marketing, and will account for nearly half of all searches by 2020. Which makes sense when you think of the consumer convenience it offers with better efficiency and cool tech options. But as Courtney Cox Wakefield reminds us, optimizing your content for voice search is a totally different beast than optimizing for text. So if you want to be found in voice search, you need to make some changes to your current SEO and content marketing strategies.
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Podcast: Play in new window | Download
One area that nearly all businesses struggle with is how to price their products and services. Add to that the pressure of knowing that how you price is a direct reflection of your brand’s position and value in the marketplace.
According to Paul Klein, it’s not just a matter of charging more or raising your rates, but rather it’s recognizing the circumstances around your products and services, and then positioning for maximum value for both you and your clients.
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