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What metrics are your company looking at to gauge your performance – and that of your clients – when it comes to marketing? How could you do a better job marketing, measuring and reporting those results? The answers, according to Dustin Clark of Element Three, lies in your marketing value chain. By using this strategy, you’ll be able to not only see your bottomline, but explain exactly how and why you got there.
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Podcast: Play in new window | Download
Have you noticed that your blog traffic is dropping off? Or that certain posts aren’t bringing in as much traffic as they used to? Perhaps you’ve been blogging since 2005 and you’ve got a lot of blog content that’s no longer relevant.
If any of these sound like your situation, it might be time to purge your blog. Pull a Marie Kondo. Does this blog post spark joy?
I ran this experiment on our own company blog, and although it’s too soon to know if our rankings, traffic, and business have been impacted, the initial signs are good. For a full breakdown of how I decided on which blog posts survived, which ones got redirected, and which ones disappeared forever, check out the full audio of this week’s episode.
But for the highlights, or if you’ve listened to the episode already and you just need the notes, read on….
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Podcast: Play in new window | Download
As marketers and business people, we’ve all struggled with outreach and figuring out how to start that initial relationship. Should we go email or try for an introduction? We certainly don’t want to come off as too salesy or overstep our bounds. But at the same time, you need to remember that taking a one size fits all approach is a recipe for failure.
If you want to be successful in your outreach efforts, follow the advice of Rand Fishkin, CEO of SparkToro, find a way that is novel and unusual, and always put the focus on them and not yourself. Make sure you’re offering value to them, backed up by research. In other words, do your homework and put in the effort, as opposed to just asking for a favor. You’ll find you’ll have much greater success.
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This past year has been hard for networking, especially those that rely on that and referrals for their own business’s survival. So how can you continue to network when you can go out there and plan meetups with large groups? Well, you take it 2D!
Christel Wintel is a professional networker that hasn’t let the pandemic stop her, as she has managed to successfully continue her referral group’s regular networking meetings thanks to Zoom and a little creativity. By following a few simple rules with a positive attitude and a willingness to dive into something a little bit different, you can still benefit from networking in the current world we’re living in.
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Did you know that even some of the most well-known national newspapers are using AI to write some of their articles? It’s true. And you probably didn’t even notice. So how can Marketers leverage AI as part of their Marketing strategies?
We’ve all undoubtedly encountered a chatbot a few times in the past few years, and that is certainly using AI technology. But RJ Taylor, AI platform founder & CEO at Pattern89, reminds us that the key is to make sure you’re not losing that humanness in the process. Machines are great with data, but it still takes a human to differentiate the nuances of those gray areas that test ethical or inappropriate boundaries. After all, an eggplant emoji is just an eggplant to a machine, but humans know better.
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Podcast: Play in new window | Download
How to Plan for Your 2021 Digital Marketing Needs
Are you putting together next year’s marketing budget, trying to navigate the coronavirus minefield? Wondering how much to spend, what channels to use, and what your messaging should be?
Here are nine things to consider when developing out your own digital marketing plan.
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Podcast: Play in new window | Download
Like many business owners, you’re most likely always searching for new avenues to be seen and heard. Have you thought about podcasts? Getting featured on the right podcasts will increase your visibility, help build your credibility, and attract new qualified leads for your business.
But maybe you just don’t have the time to pitch yourself to podcasts, or maybe you just don’t know where to start. Consider working with someone who specializes in just that, like Kristin Molenaar from YesBoss. Kristin has built a career around helping business owners double their new client leads just by being a featured podcast guest.
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What’s better than one social media marketing expert? How about 4 of them teaming up to create a Marketing super team known as “The 360 Marketing Squad”. Covering all aspects of Instagram, Facebook, YouTube and Twitter, this super group has the experience, knowledge and determination to help small businesses not only step up their marketing strategies, but learn how to track their progress so they know what’s working and what needs tweaking.
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If you’re a baseball fan, you know that for the pitcher, pitching isn’t just about their arm speed. There are far more processes that must all come together to make a pitcher effective. And so the same can be said for sales and marketing.
Most people aren’t struggling with their sales departments. What’s happening is they’re spending too much money on sales and underinvesting in marketing, because they are having to rely on sales to do all of this work. Business owners need to know how to market better and what to expect, but also what to ask for from their own internal departments. In this episode, Sean Doyle of Fitz Martin, gives us a scientific approach to sales and marketing, and shows us a more effective way to close the deal.
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Business relationships are obviously different than personal relationships, but both are very important. In life, we look to connect with people that share similar interests, live close to us, or have kids the same age as us. But how do we go about initiating relationships with businesses, and more importantly, what criteria do you use to go about this?
Annelise Worn takes a creative approach to helping businesses with relationship building as part of their marketing plan. Learning how to foster customer loyalty and long-term engagement by providing information that is directly suited to your customer’s needs, will go a long way in helping you build trust and move the needle and drive sales.
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