How to Build Your Brand and Authority with Video – Amy Landino

8
Shares

Podcast: Play in new window | Download

These days, a strong marketing campaign will also incorporate video into the mix. Video marketing experts like Amy Landino understand and appreciate the effect that video has for boosting conversion rates, increasing click-through rates, and building trust and authority for your brand.

Leveraging the easy accessibility (if you own a smartphone, you can make a video), effectiveness and emotional appeal of video makes it easy to develop a video marketing campaign. You already know what you like to see in videos and which ones keep you hanging around longer to watch them, so incorporate some of those same tactics into your videos. Just make sure you’re telling your story – without being too long, engaging your viewer, and tracking your metrics to see what’s working and what’s not.

Podcast: Play in new window | Download

Getting Started with Chatbots and Marketing – Carrie Gottschalk

8
Shares

Podcast: Play in new window | Download

As messaging applications have become a way for brands to reach consumers, chatbots have become increasingly more important. Carrie Gottschalk has proven that chatbots can be part of your marketing initiatives and help push your customers seamlessly through your sales funnel. Especially as they become more sophisticated and versatile.

Chatbots can perform tasks that are both simple and repetitive at a much higher rate than would be possible for a human alone, and still provide a seamless user experience for customers.

Podcast: Play in new window | Download

Selling for Introverts: How to Close More Sales – Matthew Pollard

8
Shares

Podcast: Play in new window | Download

Whether you were born with the “gift of gab” or not, there is no excuse when it comes to why you’re not killing it in the sales game, according to Matthew Pollard. Regardless of your industry, if you’re not prepared with stories to engage your client or prospect, and you don’t know the right questions to ask, then you’re not ready to make the pitch.

Sales is so much more than the slick, loud car salesman aggressively pushing you into buying. The truth is, people love to buy, but they don’t like to be sold. If you can connect with them by offering real life examples of how you’ve helped others in the same situation, you form a trust and a rapport that makes them feel a connection to you.

By preparing ahead of time with your own customized “script” and process, it allows you to then feel comfortable and confident right from the start in what you’re delivering to your customer or prospect.

Podcast: Play in new window | Download

What’s New with LinkedIn – Michaela Alexis

8
Shares

Podcast: Play in new window | Download

LinkedIn offers a unique opportunity for people and brands to communicate in a more deliberate and intentional way. Michaela Alexis has successfully helped entrepreneurs and small businesses make waves on LinkedIn that resulted in business growth as well as building a smart network of like-minded, relevant people and opportunities.

LinkedIn has so much more to offer than as just a place to park your resume. The newest LinkedIn Live feature offers endless possibilities including showcasing your products or services, utilizing your personal profile and company pages to best attract the right people, host your blog, as well as a place to publish content and build a following that knows, likes and trusts you.

Podcast: Play in new window | Download

How to Stand Out with Facebook Video Ads – Andrew Hubbard

7
Shares

Podcast: Play in new window | Download

Video advertising is becoming the dominant force in the digital marketing space. Mobile is king, and attention spans are dwindling, so you need to be able to connect with your audience through visual content, and nurture relationships that way, all within the span of about 2.8 seconds.

Digital marketers look to Andrew Hubbard when they are trying to understand just how important video is as a driver of online content, since many platforms – such as Instagram and Facebook – are shifting their algorithms to give video ads more clout as they seem to be the ones attracting the most engagement. And that doesn’t look to be slowing down anytime soon.

Podcast: Play in new window | Download

How to Build Your Business with Podcasting – Matt Johnson

8
Shares

Podcast: Play in new window | Download

Podcasting can be a powerful marketing tool for your business, regardless of which side of the microphone you’re on. As a podcast expert, Matt Johnson teaches that everything comes down to the foundation of what is the clear and compelling idea of why people should listen to you. If your podcast doesn’t build a sense that you’re the expert, then it doesn’t accomplish the mission.

Podcast: Play in new window | Download

How to Create Sales Funnels in Your Blog – Leslie Samuel

14
Shares

Podcast: Play in new window | Download

If you’ve been think about creating a blog and aren’t sure where to start, Leslie Samuel can teach you how to become a blogger and create content that inspires others and keeps your audience coming back.

It’s vital to first know who your audience is and what type of content they want. Once you have that solid foundation, you can begin to craft content that caters to them, their needs, and better understand how lengthy or frequently they want to see that from you. It’s all about nurturing the relationships that you’re building.

Podcast: Play in new window | Download

How to Advertise and Market on Quora – JD Prater

113
Shares

Podcast: Play in new window | Download

Quora is one of the largest online communities for questions and answers, as well as one of the highest quality user generated content platforms. As a Quora evangelist, JD Prater knows firsthand how leveraging the power of Quora’s user intent makes it a smart new option for marketers.

While it offers many of the same options for marketers that they have become familiar with and embrace on platforms such as LinkedIn and Facebook, Quora also offers unique opportunities for businesses and brands to build their expertise on given topics, as well as directly answer questions coming from actual users and potential customers.

Podcast: Play in new window | Download

How to Amp Your Content and Reach More People – Daniel Daines-Hutt

181
Shares

Podcast: Play in new window | Download

With content, less can be more if you ask Daniel Daines-Hutt, as long as the content that you are putting out is of the highest quality and has proven it has what it takes to get attention and convert customers. He has proven that by writing far less often than most industry experts generally swear by, you can actually get more traffic and higher conversions.

But just as important as the content you’re putting out there is how you’re promoting it. The way you target and test your content will directly impact how much you’re paying for your ads and how that relates to the lifetime value of your average customer.

Podcast: Play in new window | Download

How to Create a Scalable Plan for Content Marketing – Melanie Deziel

145
Shares

Podcast: Play in new window | Download

One of the important things that Melanie Diezel stresses to all content marketers is to make sure they’re not just sharing the content they want to share, but to ensure it’s the content their audience wants – and needs – to receive.

Sticking to your strengths and the medium that you’re passionate about as far as how you send that content out – whether that’s a blog, a video, a graphic – is just as important as the content itself. And making sure that content is realistic and consistent for your audience will determine if you will keep their attention to get them coming back for more.

Podcast: Play in new window | Download