How the RIGHT Type of PR Improves Your Search Rankings- Dmitry Dragilev

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To some people, Public Relations seems like this mysterious and intricate job reserved for people that have spent their careers making a lot of important and influential connections with big names in various industries and professions. And although that may be true for some in the business, even a PR expert like Dmitry Dragilev promises that you can actually do it on your own and still achieve similar success.

If you have a compelling story, you can get the interest of journalists. And once you have that, there are some tried and true strategies that will help you gain access to personal contacts, backlinks, and leverage yourself as an expert.

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Improving Customer Experience Online and Off – Jay Baer

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If we’ve learned nothing in this digital age of social media domination, it’s that businesses need to up their game when it comes to customer service because it is more front and center than ever before. And as a brand advocate and customer experience expert, Jay Baer has seen how businesses can turn an unhappy customer into a raving fan for life, if they just follow a few key rules.

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How to Write for the Web with Conversational Copywriting – Nick Usborne

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How we market and sell to our clients has changed over the years. Gone are the days of sounding like a slick, pushy, and overbearing used car salesman. As Nick Usborne will attest, you need to engage in a conversation with your clients, not just talk at them.

Building trust can come through in tone and word choice, so opting to use everyday simple conversational wording over tech jargon will go a long way in building relationships and making sales. Discover how to “write for the web” and engage your customers by engaging in conversational copywriting.

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Is Your Website ADA Compliant (and Does it Matter?) – Craig Kazda

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When you hear the term “ADA compliant”, you might immediately think of buildings and how they’re supposed to be handicapped accessible for people in wheelchairs. But you need to think broader in this digital age. There’s more for consumers than just visiting brick and mortar shops. These days, a great deal of shopping and research is done online. So Craig Kazda would ask you, “Is your website ADA compliant?”

What are you doing to ensure that people with visual, auditory, or intellectual disabilities can access and understand the same information as everyone else who visits your site? If you haven’t started to consider this and make adjustments to your website, you’re not only losing customers and pushing away business, but you may find you’re being penalized in the Google search rankings, or even worse, being sued.

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StoryBrand: How to Tell More Compelling Stories for Your Business – Josh Cantrell

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One of the best ways to create a rapport with your customers and earn their trust is through storytelling. When you learn to tell stories that customers in all points of your sales funnel can relate to, you’ve made your product or service that much more valuable to them.

The ideal way to create your stories is to have a brand script in place, with carefully chosen words that resonate specifically with your customers. Your brand is about customer perception, so you need to be able to tell stories that substantiate and embody the challenges and experiences of your customers. Josh Cantrell helps clients create these scripts using a 7 point plan for effective storytelling.

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How to Prospect for Leads on LinkedIn – Thomas Libby

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There are definitely best practices to consider when it comes to utilizing LinkedIn. For one, don’t just park you resume there and wait for the job offers to come rolling it – it’s not going to happen. But if you follow the sage advice of Tom Libby from Diversified Sales Solutions and Smarketing Connect, you will undoubtedly see your LinkedIn network grow in more ways than just numbers alone.

LinkedIn isn’t just a game of who can get the highest number of connections. It’s a quality over quantity strategy that determines this winner. So optimize that profile, be engaging and helpful, post at least once a day for visibility, and for goodness sakes, don’t attack new connections with an immediate sales pitch!

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How to Integrate Online Video Into Your Marketing – Lou Bortone

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Regardless of the excuses you keep coming up with for not including video as part of your marketing plan, if you’re serious about growing your business, you can’t put it off any longer.

According to Lou Bortone, thought leader and video pioneer since the launch of YouTube, video is must-have marketing. You know the saying, “a picture is worth 1,000 words”? Well, video is worth even more. It’s creative, it’s inexpensive, it’s easy, and it’s incredibly powerful when it comes to connecting with your audience in a more personal way.

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Changes are coming for AOC in 2020 – Rich Brooks

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In today’s episode, I share those changes, but also how we made the business decisions around them. I’m hoping that by sharing what we did, it will help you in any marketing or other business initiatives you’re looking to launch in 2020 or beyond.

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The Guide to YouTube Success in 2020 – Mike Stelzner

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Looking for data-driven advice on how you should be using video to engage your audience? Want fresh approaches to standing out on YouTube and getting more views? Want to discover the latest tactics that are working for video marketing?

Michael Stelzner shares the approach to video and YouTube that has been working for Social Media Examiner and will help your business build and audience and drive traffic as well.

He also explains why companies should be focusing on video and making sure it’s part of their digital marketing this year and beyond.

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Fresh Takes on Link Building and SEO – Jason White

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Taking a human-centric approach to SEO and digital marketing will go a long way to getting you in front of your most ideal audience, versus just pushing out ad impressions to the masses. That’s exactly the approach that Jason White and his team at PMG are taking to help some of the biggest brands out there. The key is to use your analytics and data – combined with creativity and technology – to drive your marketing efforts on multiple channels.

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