How Web Design Impacts Conversion Rates – Ross Davies

Creating websites that convert is about more than just aesthetics like colors and fonts – although they certainly play an important role. You can have the slickest looking site around, but if it isn’t easy to navigate or offers too many choices for the user, it’s going to hurt your conversion rate. UX-led design specialist Ross Davis shares his approach to what works when it comes to designing websites with a strategic approach.

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How to Monetize Your Instagram Marketing – Ariel Carr

If your Instagram marketing is going nowhere, this is the episode for you. Instagram expert Ariel Carr will show you how to build an audience and how to monetize your Instagram account, even if you don’t have thousands of followers. She’ll share with you some of the overlooked opportunities on Instagram, and how to get discovered even if you’re just starting out.

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Getting Started with TikTok Marketing – Austin Armstrong

Should TikTok be part of your company’s marketing campaigns? Maybe you think the audience isn’t there, or it’s not a serious enough platform. TikTok marketer, Austin Armstrong, believes otherwise and he’s helped professionals reach and engage their audience on TikTok, driving leads and sales. He shares how in this week’s episode of the Agents of Change podcast.

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Creating a Customer-Centric E-Commerce Experience – Matt Edmundson

Creating a Customer-Centric E-Commerce Experience – Matt Edmundson

Any business can add e-commerce to their website, but what goes into a successful online store? Too many shopping sites focus entirely on the products, completely ignoring the people who are interested in buying. Matt Edmondson, an e-commerce expert, suggests that to build a successful e-commerce site you need to start with the customer experience, and make the site customer-centric. He shares how to accomplish this in this week’s Agents of Change Podcast.

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Adding Humor and Creativity to Your Marketing – Saul Colt

How do you stand out? How do you get your ideal customer to remember you? Humor and creativity can be powerful tools in marketing, but these tools scare many companies. How to take some creative risk but not get yourself in hot water? Saul Colt has a history of memorable marketing moments and he’s here to share his approach.

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The 4 Buckets of Successful Facebook Ad Campaigns – Jennifer Spivak

Are you struggling to attract new customers using Facebook Ads? While most businesses are seeing customer acquisition costs go up on Facebook, there is another approach that can help you really connect with your ideal customers. Facebook Ads expert Jennifer Spivak shares her four bucket approach to messaging in ads that has attracted new business for her and her clients.

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How to Build Anticipation into Your Marketing Campaigns – Reese Spykerman

Email marketing is a powerful way to keep your audience engaged with your business and build brand awareness. But it can also create “email fatigue” among those receiving them over time. So what’s the best way to grab your customer’s attention AND keep them wanting more? According to Reese Spykerman, the answer is Anticipation Emails. Try encouraging your audience to countdown to the launch of a new product with you, or even  tease them with a bit of intrigue – just don’t give away too much!

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What is Inclusive Marketing? (And how do I get started?) – Lola Bakare

What is inclusive marketing? How does it differ from multicultural marketing? How can you add inclusive marketing to your own brand and communication, without coming off as inauthentic or just jumping on a bandwagon? Lola Bakare has heard these questions before, and she’s here to help you navigate these waters successfully.

Done right, inclusive marketing allows more of our customers to see themselves in our brand, and helps us reach a wider audience. As Lola Bakare simply explains, you’re leaving money on the table if you’re not thinking about weaving cultural conversations into your marketing.

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Content Marketing for E-commerce: Getting Those Cash Registers Ringing – Jessica Totillo Coster

Great content isn’t just listing the features and benefits of your products. It gets to the heart of what your customers are thinking and feeling, and helps move them along to the next logical step of their customer journey.

E-commerce expert Jessica Totillo Coster recommends creating content that recognizes people are not just buying a product or service from you, they are buying feelings of joy, relief, confidence, solutions, etc. If you’re not tapping into their hopes and fears, then likely your copy is falling flat.

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How to Generate More High Quality B2B Leads Online – Pam Didner

Sales and marketing teams often disagree on what is a qualified lead, especially in B2B settings. However, when they do manage to work together instead of butting heads, the benefits to the bottom line are obvious. So how can marketers eliminate the struggle to communicate with their sales teams and nurture a more collaborative effort?

According to Pam Didner, clarity around goals is critical but often overlooked. In this episode we’ll look at how to clarify what your sales team needs in a lead and how to get there.

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