PODCAST

Rhiannon Ruff How to Get on Wikipedia: The Marketer’s Guide Should every brand or business have a Wikipedia page? More importantly, does your brand need one? Rhiannon Ruff of Lumino Digital joins us for an engaging discussion on Wikipedia, it’s relevance for brands, and gives us a sneak peek into the process of creating or editing brand Wiki pages. Interview Summary Rhiannon Ruff is a Wikipedia consultant with over 10 years of experience. She discussed the importance of Wikipedia for individuals and companies, explaining that in order to have a Wikipedia page, significant coverage from reputable sources is required,…