Getting Your Marketing in Order – Bear Wade

If you’re frustrated with low sales and can’t seem to figure out why, Bear Wade has the answer for you. Many times the problem lies in either not having a designated marketing plan or having one that’s not in the right order. Would you start sending people to your website before you’ve even created it? Of course not. Well the same idea applies to all aspects of your marketing plan. Bear is here to help us define these five specific steps – in the correct order – all designed to help you save time and money, and put your business on the road to healthy, sustainable growth.

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How to Drive Traffic with Pinterest – Lindsay Shearer

Say it with me… “Pinterest is a search platform.” Yup, it’s true. Just ask Pinterest expert, Lindsay Shearer. She shared with us specific tips to help drive more organic traffic to your site and how turn that into customers. With most marketers turning to platforms like Facebook, that means there is less competition so the cost per click is much less expensive on Pinterest. Sounds like a win/win to me. So what are you waiting for?

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When Is the Right (and Wrong) Time to Run Google Ads? – Michael “Buzz” Buzinski

As marketers, it’s always in our best interest to ensure that our sales funnels and customer journey’s are dialed in when it comes to paid ads, before you start tossing money at them. Dubbed a “visionary marketer” by the American Marketing Association, Michael “Buzz” Buzinski of Buzzworthy Integrated Marketing is here to tell us how we can get more bang for our precious bucks by simplifying and optimizing Google ad campaigns.

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New Psychological Hacks to Get Your Customers to Take Action – Nancy Harhut

Nancy Harhut, of HBT Marketing, is here to explain to us how mixing a little behavioral science in with our marketing campaigns can actually help us to track down, analyze, and understand the consumer’s decision-making process better, and therefore become more successful in the ways we choose to target them. 

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The Four Ingredients to Successful SEO – Dmitrii Kustov

SEO is more than just stuffing keywords into an article or other content piece. If people aren’t searching for it and it’s not what you do, then don’t create content for it!  

According to Dmitrii Kustov of Regex SEO, there are 4 key ingredients when it comes to SEO and optimization. In this episode, we dive deeper into those 4 main ingredients, what you should and shouldn’t be doing, including the power of backlinks!  (more…)

How to Build Your Email List with Your Best Prospects – Teresa Heath-Wareing

What is an effective email marketing campaign? By now I think we all know that it’s not measured simply by the number of emails we send out, but rather the quality of those emails. So what’s the key to sending emails that get opened and convert to leads and sales?

Today we talk with Teresa Heath-Wareing, host of the Marketing That Converts podcast, as she helps us work through our frustrations with the constant changes in digital marketing and social media, and shares insightful, easy, and actionable steps that anyone can use to help grow their business. (more…)

How to Audit Your Content for Better Performance – Travis McKnight

It’s not enough to just throw some blog posts and other content online if you want to rank in the search engines. And reaching the top 3 once also doesn’t mean it’s there to stay. But what can you do to increase your chances of ranking high and being seen as a source that consistently delivers a high-quality user experience?   

Travis McKnight, senior content strategist at Portent, is here to share the proven strategies he uses with his own clients to help them rank higher and create meaningful content that consistently delivers a clear and polished experience for users.  (more…)

How to Take Boring Out of Your Branding – Denise Blasevick

All brands say they want to be different, but very few actually take that jump and do it – or at least do it successfully. So what does it take to ‘wow’ the masses and elevate your brand above others? Denise Blasevick, of S3 Agency, fills us in on what to steer clear of and how to inject excitement into a brand, all while still remaining authentic to the core values of the brand.  

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What Your Customer Can’t Tell You – Melina Palmer

Humans make 35,000 decisions every day. So once we understand that the way in which we present information makes a difference in what people are going to choose, it suddenly takes marketing our brand or products to a whole new level.  

Using techniques such as anchoring, priming and reciprocity, Melina Palmer from The Brainy Business, explains how to influence your potential client’s brains to help persuade their choices.   (more…)

The Five Step Process to Creating Videos That Engage Your Audience – Krista Mashore

Krista Mashore

Video is critical to your digital advertising, social media, and your sales funnels. With so many of your potential customers scrolling platforms like Facebook, Instagram, and YouTube, you’ll need to create videos that get attention.  

But what goes into a video that’s going to not only stop the scroll, but create awareness, interest, desire, and action? Krista Mashore is here to explain exactly how to do that, as well as how to incorporate videos into your sales funnel from pre-funnel to purchase.  (more…)