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LATEST EPISODE

Mastering Paid Search for B2B Companies with John Horn
John Horn Mastering Paid Search for B2B Companies with John Horn Unlock the secrets to successful paid search campaigns in the B2B landscape. Discover how to fine-tune your targeting to avoid spending non-relevant audiences, and leverage ad copy and bidding strategies to maximize your ROI. John Horn, of Stub Group, share why sometimes it’s better to not aim for the top spot on Google, and gives us his actionable and practical insights. Mastering Paid Search for B2B Companies Summary Key Takeaways Effective Targeting: Use search modifiers and industry-specific terms to filter out B2C traffic and zero in on B2B…

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