Facebook Chatbot Strategies for E-Commerce Sites – Steve Chou

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Steve Chou has cracked the code on how to effectively communicate with his customers online.

By successfully utilizing Facebook Messenger’s marketing opportunities – i.e., chatbots – he’s been able to find an alternative way to communicate with his customers outside of email, find new ways to get his content out there, use customized segmentation for different audiences, and increase his open rates and revenue per subscriber. It’s all about spreading things around and having multiple ways to reach people, instead of just putting all of your eggs in one basket.

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What’s Working Now for Marketing Your Local Business – Bruce Irving

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After running a couple of pizzerias and having to figure out the promotion and advertising on his own, Bruce Irving turned his pizza shop business into a full on restaurant marketing juggernaut, helping not only his own businesses, but others see dramatic growth as well. Since he started in those pre-social media days and was still finding success, he quickly saw the advantages that social media could play – especially in local business – and adopted marketing plans on platforms such as Facebook and Instagram because of their incredible targeting abilities, as well as the reasonably priced paid marketing options, ability to run promotions/contests, use video, and even chat bots.

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LinkedIn Ads: Everything You Need to Know – AJ Wilcox

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When businesses go looking for expert advice on how to drive business growth through LinkedIn, AJ Wilcox has earned that reputation for knowing exactly how and when to utilize LinkedIn’s numerous advertising options.

In terms of cost per click, LinkedIn is higher than other platforms. But what it does really well is allow for more niche target capabilities on a platform that already has the right people in the right mindset to become leads that convert at a much higher rate.

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How to Get More Views on YouTube – Tim Schmoyer

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If you’re going to invest time and money into creating videos for your business, you want your ideal customers to find them and watch them. And since no one serves up more views than YouTube, your focus should start there. So how do you get those views?

Tim Schmoyer understands what YouTube wants, and he helps people and brands create the type of videos that address YouTube’s three main concerns. What are those concerns? Read on…

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Why Empathy and Storytelling Should Drive Your Marketing – Michael Brenner

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The goal in marketing is to reach, engage, and convert your followers, but how do you accomplish that? By creating content that people actually want and need.

Michael Brenner knows the importance that empathy and storytelling play in marketing, and shares how brands can tap into this by acting as publishers instead of just creators of propaganda. This customer-centric approach to marketing will help you not only increase sales, but also appeal to your customers in a refreshingly organic and openly straightforward way.

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How to Create Pillar Content for SEO – Christine Whittemore

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A pillar post is like the bricks and mortar that support your website, your business, and help to define your brand. A pillar post improves your SEO, raises your search visibility, and drives traffic from Google to your website.

Christine Whittemore understands what goes into an effective pillar post and how to draw readers and visitors back to your site again and again.

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The Psychology Behind Better Conversion Rates – Nancy Harhut

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Behavioral science, and the research we gain from it, helps us to understand an individual’s buying habits and decision making process. Nancy Harhut is passionate about the impact that behavioral science has on marketing, and teaches effective persuasive techniques to businesses so they can really learn to move the needle to increase leads and sales.

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Facebook Video: The Good, The Bad, and the Really, Really Ugly – Mike Stelzner

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Of all the social media platforms, Facebook is probably the one that changes most frequently and most dramatically.

What worked so well last year, or last month, or even yesterday, is dead in the water today.

In today’s episode we speak with Michael Stelzner of Social Media Examiner who shares with us evidence-based reasons on why they changed up their video marketing on Facebook and what they’re doing today that’s working better.

He’ll share both their current Facebook marketing as well as their online video strategy. What they’ve already learned could save you hours of frustration and thousands of dollars.

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Marketing on a Budget – Rich Brooks

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Budgets sound cheap. Budget travel, budget hotel, budget wedding.

Budgets also sound restricting. What’s the budget? Keep to the budget! Don’t go over the budget!!

But budgets are really about understanding how much your clients are worth, how much it costs to acquire and keep them, and how to make the most out of limited resources.

In this week’s episode, Rich Brooks shows you how to calculate your Customer Lifetime Value, determine your customer acquisition costs, and ways to make your marketing dollar go further.

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Your Digital Marketing Needs to Change – Rich Brooks

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Are you just going to “roll over” your current marketing plan into next year?

With 2018 rapidly coming to a close, Rich Brooks of flyte new media shares his agency’s changing strategies for the new year. How they plan to refocus their attention and generate more leads going forward. He reminds us that if you plan to do the same thing in 2019 that you did in 2018 – or just more of it – then you should expect disappointing results. Remember, your competition is already pivoting with the changes and you need to, too.

Whether it’s diving into AI with chatbots, changing the way you create blog posts and other content, or even redesigning your own website, it’s time to shift your marketing plan to compete with the ever changing digital marketing industry.

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