Purpose-Driven SEO: The Link Building Strategy You’ve Never Heard Of – Dale Bertrand

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Getting inbound links to your e-commerce website—or any website for that matter—can often be a time consuming, soul sucking grind. But by aligning your marketing with something you and your community care about, you can attract links from businesses and organizations that rarely link out, improving your SEO and driving more qualified traffic to your website. Dale Bertrand of Fire and Spark shares his purpose-driven SEO approach in this week’s interview.

 

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Is Your Brand By Design or By Accident? – Bri Seeley

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You have a brand, either by design or by accident. If it’s by accident, it may not be a brand you want to stand behind. Branding expert, Bri Seeley, helps you discover whether your brand is actually serving your business, and how to fix it if it comes up short.

 

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Developing a Social Media Strategy That Works – Jennifer Watson

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No doubt about it, social media is an essential element when it comes to your business marketing strategy. So why aren’t more people treating it like that, instead of just a trend? Jennifer Watson shares her top marketing strategies that move the needle, and explains why “winging it” should not be your long-term plan.

 

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LinkedIn’s Creator Mode: Building Your Thought Leadership – Kate Paine

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Are you looking to build your authority, your audience, or generate more business online? LinkedIn’s Creator Mode is the latest offering from the platform that you can leverage to accomplish these objectives and more.  LinkedIn expert Kate Paine shares all the details of this tool to help us decide whether Creator Mode is right for you. 

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Getting Started with Agile Marketing – Dorien Morin-van Dam

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What if you could spend half, or even a third of the time, to complete a project that normally takes much longer? Sounds great, right? That’s where Agile Marketing comes in. Certified Agile Marketer Dorien Morin-van Dam explains the difference between a Scrum and a Kanban, and how moving to Agile marketing framework can save you time and money.

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Building a Better Online Sales Funnel – Alisha Conlin-Hurd

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The buyer’s journey is happening with or without you, so having a funnel in place to catch them along the way is going to be your best bet to grab those emails, get those signups, and finalize the sale of your products and services.

Alisha Conlin-Hurd is here to explain how to nurture your leads by holding their hands and pulling them towards the cash register.

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How to Mine Other Industries for Breakthrough Ideas – Mary Cate Spires

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Many companies steal ideas from what their competition is up to. Unfortunately, that doesn’t help you stand out or grab the attention of your ideal customer. Instead, look to other industries for ideas and then make them you own. Marketing expert Mary Cate Spires shares how she identifies related industries, discovers what’s working there, and then makes it her own in a brand new category.

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Do You Need to Pay Attention to Web 3.0? (Cryptocurrency, NFTs, and the Metaverse…oh my!) – Rich Brooks

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You may have noticed that social media and digital marketing experts are spending a lot of time talking about Web 3.0 these days…blockchain, cryptocurrency, NFTs, and the metaverse. You may be asking: what does this have to do with my business, my marketing? Well, we try and get some answers to your questions in this week’s Agents of Change podcast, and whether you need to hang out a shingle in the metaverse.

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How (and When) to Take a Stand on Social Media – Brooke Sellas

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Consumers, especially Millennials and Gen Z, want to work with and buy from companies that hold similar values to their own. They expect you to take a stand on social media and back that position up with action. So how does this impact your marketing, your communication, and your social media? Brooke Sellas, author of Conversations That Connect, shares the advice she gives enterprise level clients right down to mom and pop shops on how to get your message in alignment with your values, and how to best share that message online.

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Is Your Brand Message Broken? – Kate DiLeo

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You have very little time to make a big impact with your brand messaging before your audience moves along or keeps scrolling. So how do you know if you’re hitting the mark or wasting valuable time? Brand strategist Kate DiLeo is here to cut through the noise and give us the 3 steps every sales pitch needs to impact your bottom line.

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