How to Redesign Your Website The Right Way – Chris Dayley

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When considering a website redesign when you already have an established audience, the last thing you want to do is change everything on them that’s going to give off not only a different look, but a different feel. Chris Dayley urges us to remember that your website is not for you, it’s for your users, your customers, and your clients. And you need to keep that in mind when you’re undergoing a redesign.

There needs to be a strategic approach when it comes to website redesigns. That includes a great deal of testing, research, and analysis to figure out what works and what doesn’t. It also helps to take advantage of tools like heat maps and customer surveys.

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Getting Started with Google Data Studio – Mercer

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We’ve been told time and again that we need to be measuring our marketing efforts. But what exactly does that mean? Checking your Analytics is a good first step, but any measurement marketing expert, like (Chris) Mercer, will tell you that you need to go deeper and be able to turn that basic data into insight and outcomes, and use that to drive strategy for your business.

Luckily, doing this has never been easier thanks to products like Google Data Studio, which allow businesses to manage data from a variety of sources and across multiple platforms. It will save you advertising dollars, increase conversions, and redirect your marketing strategies based on what the data is actually telling you.

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SEO for E-Commerce and Shopping Sites – Dale Bertrand

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With its convenience, ease, and variety of offerings, more and more people continue to do their shopping online. And with Google’s current algorithms, good guys really do finish first. So experts like Dale Bertrand are here to teach you the importance of creating an e-commerce site that will build trust, authority, and rank high with Google. And for that to happen, you should be focusing on things link building, reputation, content, and how you’re setting up your category and collection pages.

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The 3 Identities of Every Brand (Even Yours) – Mike Kim

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Every good brand needs three good, strong legs to stand on; verbal identity, visual identity and value identity. When one of these legs isn’t aligned with the others, it can throw off the entire balance of the brand. Mike Kim has been working with top brands to help them find that balance within their marketing.

Everything from the copywriting, to the design elements, to the blog posts & emails, and even the titles to your podcast episodes, all of these things need to speak one unified voice that consumers recognize as your brand so it’s positioned exactly where you want it to be in their minds.

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Business Advice for My Younger Self – Rich Brooks

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What would you say to the “you” just starting your business?

For my 300th episode, and having recently celebrated 22 years running flyte new media, I thought I’d like to talk to that guy starting a business in his apartment bedroom, and provide him the advice I’ve learned over the years.

Here’s what I’d tell him….

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How, Why, and When to Hire an Executive Assistant – Jess Lindgren

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Do you frequently find yourself wishing there were more hours in the day to get everything done? Or perhaps wish you had a way to clone yourself so you’d be better able to stay on top of things. Or maybe you just need to better delegate some of the stuff on your plate to someone else, so you have more time for the things that only you can do. Well, according to Jess Lindgren, you’re already 3 months too late.

A smart boss knows they aren’t the best person for every job that needs to be done, so they hire people for those tasks. Whether it’s more on the personal side or business side, an assistant can make a world of difference for your business productivity. And what further makes hiring an assistant a reasonable option is the flexibility you have in deciding what role – and how much – that person will play for you. If you think you can’t afford it right now, maybe you actually can’t afford not to, if you want to start seeing more growth in your business and time in your day.

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Creativity is the Secret to Marketing Success – Pat Lemieux

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We’ve been hearing quite a lot lately about how adding video into your content marketing plan should be a vital part of your strategy. But there are still many out there that think it’s only something that can be done in certain industries that aren’t “too rigid, too buttoned-up, too serious”. Well Pat Lemieux of C&L Aviation Group has proven that theory wrong and shown that aviation guys do have a sense of humor, and he’s helped to translate that into some pretty sizeable business growth and name recognition for them.

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How to Use YouTube to Boost Your SEO – Jessica Stansberry

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Too often, business owners think they need to be everywhere to get ahead. But in reality, it can be a real waste of time, money and resources to chase your audience where they’re not even searching or hanging out. By niching down to a specific area of expertise, Jessica Stansberry found success and grew her business through video marketing, specifically, YouTube.

And then once she learned that video marketing was her “thing”, she created a way to let her affection for YouTube actually work to her advantage where her business marketing plan was basically on autopilot and still translating to growth and success.

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How to Build Your Brand and Authority with Video – Amy Landino

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These days, a strong marketing campaign will also incorporate video into the mix. Video marketing experts like Amy Landino understand and appreciate the effect that video has for boosting conversion rates, increasing click-through rates, and building trust and authority for your brand.

Leveraging the easy accessibility (if you own a smartphone, you can make a video), effectiveness and emotional appeal of video makes it easy to develop a video marketing campaign. You already know what you like to see in videos and which ones keep you hanging around longer to watch them, so incorporate some of those same tactics into your videos. Just make sure you’re telling your story – without being too long, engaging your viewer, and tracking your metrics to see what’s working and what’s not.

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Getting Started with Chatbots and Marketing – Carrie Gottschalk

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As messaging applications have become a way for brands to reach consumers, chatbots have become increasingly more important. Carrie Gottschalk has proven that chatbots can be part of your marketing initiatives and help push your customers seamlessly through your sales funnel. Especially as they become more sophisticated and versatile.

Chatbots can perform tasks that are both simple and repetitive at a much higher rate than would be possible for a human alone, and still provide a seamless user experience for customers.

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