Rich Brooks Answers Your Pressing Marketing Questions

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If you missed the recent TwitterChat that RIch Brooks recently hosted – or have no idea what a  Twitter Chat is – you missed out on a ton of valuable information. Luckily he has taken a sampling of that chat, as well as other questions he hears often, and answered them here for you. 

You can get expert tips on topics such as how to build your email list, how to respond to the haters, are Facebook ads better than Google AdWords, effective ways to utilize Google Analytics and even why attending conferences in person is so beneficial.

 

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Facebook Ads for Brick and Mortar Businesses – @rickmulready

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More than 2 billion people use Facebook daily, which makes is a no brainer as far as an advertising platform is concerned. Not only that, they collect so much data for its users that they share with advertisers to help them target their audience in even the most granular ways.

But you can’t just throw up any ad on Facebook and expect the business to roll in, it takes a little finesse and testing to reach the right target audience that’s going to reward you with leads and sales. You need to choose the right objective for your campaign, as well as choose the ad set level, before you even go ahead and create that perfect ad.

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How to Get a Return on Authenticity in Social Media – @veriate

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It’s a tale as old as time. For as far back as you can remember when you were a kid, you made friends by forming a connection with someone whether it be a shared interest or some other common or relatable trait.  In business it’s very similar. When you’ve earned trust then you’ve earned business, and that’s laying the groundwork for a sustainable business.

When a business or brand relates authentically to prospective customers, it’s generally because they trust them and more importantly they share a common interest or even pain point. If you manage to get a group of these fans, then it’s like you’ve cultivated your very own cheering section that will virally tell their friends and family, and so on. It’s learning how to mix today’s social media with the “old school” way of going out and making personal connections.  

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