Join Nancy Harhut, LIVE, September 20th in Portland, Maine!
Nancy Harhut is passionate about the impact of behavioral science on marketing. An Online Marketing Institute Top 40 Digital Strategist, Social Top 50 email marketing leader, and the winner of numerous International ECHO awards for marketing effectiveness, she has creative directed integrated campaigns for clients such as AT&T, IBM, GM Card, Dell, Nationwide, Bank of America, Sheraton, UnitedHealthcare, American Express, and more.
The Chief Creative Officer of HBT Marketing, Harhut is known for her interesting and actionable insights that focus on applying behavioral science to marketing. A sought-after, top-ranked speaker, she’s wowed audiences in Moscow, Stockholm, Sao Paulo and all over the US — including attendees at SXSW.
Topic: How to Increase Recall, Response, and Revenue with Neuromarketing
New research by neuroscientists reveals people don’t “make” decisions. Often, they just default to reflexive responses without even thinking! That means perfectly good ads, emails, mailings, etc. can still fail. Because people don’t make logical choices.
However, if marketers strategically factor in the decision defaults people rely on, we increase our success. When our creative leverages the hardwired behaviors of customers and prospects, it can automatically increase the recall of our marketing messages, the response to them, and the revenue that results from them.
Discover how to apply the latest brain science findings from here and abroad to your marketing communications. Find out how to use the surprisingly powerful Von Restorff Effect, Availability Bias, Single Choice Aversion and more to trigger the behaviors you seek. See numerous examples from a variety of verticals. And leave this session ready to make your institution’s recall, response and ROI rates soar!
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